Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is...
Trust. It’s a big topic in the marketing world right now. Google search on brand or marketing trust or “brand trust” and “marketing trust” over the past few months and you’ll see articles in websites like Forbes, AdAge, TechCrunch, Business2Community, and Social Media...
Create a three-cornered marketing communications powerhouse to open doors, get recognized, and make yourself indispensable. I am a huge believer in print plus email as a powerhouse marketing combination, and I write about that topic a lot. When you add a third...
You are good at what we do. You’ve done it for a long time. You’re experts in it. And you can talk about it all day long. But guess what? Your customers just don’t care. Sure, they want you to be successful, mostly because they need your services and they want you...
It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that brought much of the industry together under one gigantic convention center roof. Powered by SGIA and NAPCO Media, the show expanded beyond the traditional...
I’m sitting down with a solopreneur to help get marketing under control. “It’s been about five years since I really worked on marketing,” she says. “It’s a real beast.” Beastly — ha! — I like that. Yes, I can see how business owners would view their marketing program...
Guest post by Kenneth Theriot, TheRiot Agency We bet you know your overall sales targets and marketing themes. But does your marketing team know what the sales team is up to, and vice versa? Picture this: A global print and packaging company has a robust team of sales...
The Printerverse – October 16, 2019 – Project Peacock Print Fair, the traveling ‘roadshow-and-tell’ event from Print Media Centr, is heading to Toronto, Canada. The final event of 2019 will bring tangible Printspiration to print-loving Canadian creatives, print...
Greetings Citizens of the Printerverse! It’s October and that means our industry holiday is on the horizon. International Print Day (IPD) is global celebration of print through social media for 24 hrs. The party starts at 6PM ET in the United States on October 22nd...
Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on integrating a help and learning system into the product. He immediately started talking about how we needed to integrate a new concept called...
I just flew back from Chicago and the last ever Print show (sigh) and boy are my arms tired. That’s a Dad joke for those who don’t know. I spend a good lot of my time creating new and hopefully valuable content for the print industry as it relates to sales and...
Send Personalized Direct Mail Using CRM Data Previously I wrote about four ways a commercial printer can Leverage Client CRM Data to Improve Print Sales. But despite the fact that CRM systems are extensively used across all industries and company sizes, only 46% of...
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