A client had Thai food (my favorite!) dinner delivered to my home last Friday as a surprise thank you gift. (Yeah, I know. I’m lucky. We all could use customers like that.) The food was delivered in a plain brown paper bag with “Uber Eats” scribbled...
In times of uncertainty, look for toe holds where you can wiggle into new verticals or open doors in your market. Small openings can lead to big opportunities. Toe holds are especially important when your competitors are distracted and not paying attention. Stick...
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) • Successful actions when launching direct mail with Informed Delivery •...
Greetings Citizens of The Printerverse and I truly hope all is well in your neck of the galactic woods. I have been making good use of my “stay-at-home” time by gathering market intel and translating it into opportunities for printers to generate some new business....
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of...
COVID-19 has a dramatic impact on the travel, tourism, and conference industries. Coupled with shelter-in-place orders, there is a dramatic increase in video meetings to support work from home. This increased adoption of video collaboration facilitates physical...
When I was a kid, there was this thing called the Helping Hand Program. If you were hurt, lost or in danger, you could knock on the door of a house that had a handprint sign in the window, and the family would watch over you while they called your parent. Even though...
Change. Heraclitus, an ancient Greek philosopher, is credited with saying “The only constant in life is change.” While this is generally considered true, particularly in these technology-infused times, change is not constant. It sometimes comes in disruptive leaps and...
Greetings Citizens of the Printerverse! It has been a crazy month. First off, a massive shout-out to all of the first respondents and health care workers in our families and communities. Once again they have been called to the front lines and our gratitude is not...
The cause and effect of business and marketing best practices are not always clear and obvious. But these unusual times provide lessons that make the cause and effect of these practices painfully clear. Don’t pretend it’s business as usual We all want normalcy....
Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The #PrinterChatPodcast features Will Crabtree, Owner of TampaPrinter.com, and Jamie McLennan, Creative Print Strategist at DMR Graphics, and we discuss...
In 1989 fax machines were state of the art communications. America Online was still in its early years. Batman was playing in the movie theaters, rejuvenating the superhero genre and reestablishing the Batman brand. Tiananmen Square and the Berlin Wall were in the...
