by David Murphy | Digital Marketing, Digital Media, Marketing, Print Buying, Print Sales, Print Services, Sales, Search Marketing
Part 2 of a 2-part series How can your print business reach print buyers by using digital advertising? There’s no shortage of opportunities to spend your money on advertising, but which options are best for your business? In part 1 of this series, we presented the...
by Sandy Hubbard | Customer Communication, Marketing, Operations, Print Sales, Publishing
Your business deserves the very best treatment in telling its story. Elevate it with print! Here’s why, and I believe this with all my heart: Print makes stories memorable. It gives ideas stature. Statistically, most of us have written carefully-crafted...
by Tod Cordill | Digital Marketing, Marketing
The wide range of marketing skills and talents fall into two categories of people, Marketing Creatives and Marketing Technologists. Marketing creatives include branding specialists, designers, creative directors, content writers, and copywriters. While the creative...
by Pat McGrew | #PrintSampleTV, Marketing, Print Media, Print Sales, Print Services, Publishing, Sales
Many years ago, as we were getting ready for Drupa in 2012 one of the sales team members I was working with in Europe arrived with boxes of a very cool magazine, But it wasn’t just any magazine – it was one that had versions based on the target recipient. That...
by Sandy Hubbard | Finance, Marketing, Operations, Print Media
A bittersweet side effect of my consulting work with clients is that owners sell their print businesses when they hit a pre-determined level of success. That comes about at my prompting. I have only myself to blame. You see, at the beginning of our relationship, I ask...
by Tod Cordill | Digital Marketing, Marketing
Over the past few months, I’ve written about the changes in Google search results pages and how they impact companys’ search performance. There are many ways people may learn about suppliers. Ranking high in search results may not be essential for every company. But a...
by Pat McGrew | #PrintSampleTV, Marketing, Print Media, Print Sales, Print Services, Publishing, Sales
Have you ever been specifying a print job and couldn’t remember how to spec an element? Do you want A4 or B4? How do you allow for bleed? What are the layer requirements to spec for multiple layers of varnish? There are so many options in print. Sure, you could go to...
by Deborah Corn | Buyers, Customer Communication, Employment, Featured, Jobs, Marketing, Operations, Print Buying, Print Production, Print Sales, Print Services, Sales
Making print sales isn’t easy these days. Supply chain issues are disrupting the process and the ability to promise everything will be ok with 100% certainty. This situation can make even the most seasoned print customers nervous especially if they work as a print...
by David Murphy | Digital Marketing, Marketing, Print Sales, Print Services, Sales, Search Marketing
Part 1 of a 2-part series Paid digital advertising is one of the most effective and cost-efficient ways for a print business to reach large targeted audiences of print buyers in a short period of time. Yet for a lot of owners of smaller print businesses, paying to...
by Sandy Hubbard | Marketing, Print Sales, Sales
Marketing to the SaaS sector starts by understanding the everyday challenges of this type of business. Today let’s learn about Software as a Service – SaaS, and how they can solve their most significant problem with print. Why should SaaS care about print? To get in...
by Pat McGrew | #PrintSampleTV, Marketing, Print Media, Print Sales, Print Services, Publishing, Sales
When was the last time you told someone about a great magazine article you read online? For many, reading online is done in snippets between other activities, and the content seems more fleeting. And, then there are printed magazines. Those lovely to-touch pieces of...
by David Murphy | Digital Marketing, Marketing, Print Sales, Print Services, Sales, Search Marketing
If you’re like most print service providers, you are trying to grow your business. You want new customers while strengthening the loyalty of your current ones. Beyond those simple goals, you also want to expand your share of your customers’ print wallet by increasing...
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