How to Acquire Valuable Backlinks for Your Printing Business Website

backlinks to improve website performance and seo

To improve the SEO (Search Engine Optimization) rankings of your printing business, you must build a large number of high-quality backlinks to your website. Backlinks, also known as inbound links, are hyperlinks that originate from one website (the source) and point to another website (the target or destination). They can be a text link, an […]

QUIZ: Are you Investing or Dabbling in the Printing Industry?

inside view of a ticking clock with the word investment print media centr

The printing industry is not just about printers, presses, and paper. It’s a multifaceted world, filled with opportunities, innovations, and challenges. Those opportunities, innovations and challenges require the commitment of dedicated industry members to keep us topical, educated and moving forward. There is a lot of whining and complaining from the industry members who do […]

Leveraging Google Analytics and Google Search Console To Make Better Marketing Decisions

laptop screen showing google analytics and google search console print media centr

As a print service provider, your decisions about marketing investments should be as precise as your printing. In this era where data is the kingpin of decision-making, Google Analytics and Google Search Console are two indispensable tools that can help you sharpen your marketing initiatives. Understanding these tools is not just a skill but a […]

Cultivating Community Connection: A Marketing Strategy for Generating Local Print Business

a map with a location pointer for local business to business marketing

In the digital age, where screens often dominate communication, it’s easy to overlook the power of local community engagement for a print business. Yet, building strong community connections can be a key driver for generating local print business, organic customer growth, and profits. Here are five ideas to get you started… Understand Your Community Demographic […]

Is TikTok Marketing Right for Your Print Business?

an influencer making a product marketing video for tiktok

“TikTok is just a fad for kids. Kids don’t buy print, so I shouldn’t waste my time thinking about TikTok.” ~ Old-fashioned printing company executive Wrong, wrong, wrong. First of all, TikTok may or may not be appropriate for your print business, but if it isn’t, the reason is NOT that this platform is just […]

How to Get the Most Out of Your Chief Marketing Officer

chief marketing officer writing on a whiteboard

Printing company owners think I’m kidding when I say that a Chief Marketing Officer can do even more than they’re doing now. Many CMOs in the printing industry are not working to their potential or ability. And most are not being utilized in the C-suite the way they could be. The reason for this starts […]

Now Trending: Digital Media Needs Print Media to Extend Marketing ROI

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The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to ‘non-traditional’ channels, and focusing on how media is being consumed now and will be in the future. I have no doubt that print media has a crucial role to play in this evolution… if we step up […]

How To Boost Your Print Shop’s Open House with Digital Marketing

How To Host A Successful Open House Event For Your Small Business Print Media Centr

Hosting an open house event at your print shop is a great way to showcase your capabilities to your prospects and re-engage your current customers. That’s the great part about open houses: They can reignite cold sales funnels and accelerate new and current opportunities. The not-so-great parts of hosting an open house are that the […]

Should You Email People Who Didn’t Ask You To?

woman's hands on laptop sending emails

Print business owners and marketers: Raise your hand if you have ever sent email marketing to a prospect database “that you acquired somewhere.” Be honest. (OK, everyone can put their hands down now). Email marketing is a natural complement to direct mail marketing. It’s also an efficient way to reach a lot of prospects in […]

Reality Check: The Perception of Printing

optical illusion illustration by noma bar of a shark

I record and produce a significant number of episodes for Podcasts from The Printerverse. Discussions about printing, print business, print sales, and print marketing are often playing through my computer, earbuds, car speakers, and voice assistants like Alexa. When I have some mindless admin work to focus on, I click on my pop culture podcast […]

Can Geofencing and Retargeting Work for Your Print Marketing?

purple image of geofencing for marketing

Your prospective print customers are everywhere. And yet they can be so hard to find. Quite a few of them are using your competitors, but some of those users would be better off buying print from you. To generate new leads and new revenue for your print business, consider two digital marketing strategies: geofencing and […]

Marketing Strategy + Execution + Continuous Improvement = Long-Term Profit

a chart showing long term profits

Every printing company needs a marketing strategy, but most don’t have one. Strategically and logically combining print-based marketing and digital marketing is critical to achieving efficiency (minimal waste) and effectiveness (maximum ROI). Whether you believe your primary objective is building brand awareness, generating quality leads, strengthening customer retention, or increasing average order value, your ultimate […]