by Pat McGrew | #PrintSampleTV, Events, Marketing, Print Sales, Print Services
The title on this one spotlights FujiXerox, which is now Fujifilm Business Innovations, but the story still resonates. A while back the team held a partner event that needed a way to get attendees to visit the sponsor tables. The event planners built a plan that...
by Pat McGrew | #PrintSampleTV, Augmented Reality, Digital Media, Marketing, Packaging, Print Sales, Print Services
When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a pantheon of fabulous wines. To get noticed in the market you need a great story, and that is where the combination of great wine, an Augmented...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Paper, Print Sales, Print Services
One of the early segments of PrintSampleTV featured an important marriage of content and paper embodied in a restaurant menu. Full disclosure! Our family owns three restaurants and because we are also in the print industry, we wanted to balance our needs with what...
by Pat McGrew | #PrintSampleTV, Buyers, Creative, Customer Communication, Design, Marketing, Print Buying, Print Sales, Sales, Tips
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a print shop that had been in business since the 1700s. We ran a web press in house, though the newspapers were done over at Princeton Packet. Promotional...
by Pat McGrew | Operations, Print Services, Software, Software and Systems, Uncategorized, Workflow
Workflow is part of the business infrastructure, part of the supply chain, and a key element to production. It’s art and science working together to create tangible printed products that are acceptable in quality to the client. As integral to the print product as it...
by Pat McGrew | Automation, Finance, Operations, Software, Software and Systems, Tools, Training, Web to Print (W2P), Workflow
Across the years of doing workflow reviews and assessments one question comes up frequently: Where is the next generation of workflow specialist? It’s a good question. It is often followed by: Can I train someone to be my workflow expert? The answers are related. It...
by Pat McGrew | Automation, Operations, Print Media, Print Services, Software, Software and Systems, Workflow
While explaining why so many of you are workflow magicians, last month we looked at preflighting and the magic it brings to a workflow. This time the topic is web-to-print. Web-2-Print is not the answer to every print providers dreams. Setting up a web-to-print...
by Pat McGrew | Finance, Operations, Print Services, Software, Software and Systems, Tools, Training, Workflow
In my last post, I said that not all document composition engines or word processing products or even creative layout solutions produce optimized PDF. Some PDF is slim but might be missing elements that make it easier for the Digital Front End (DFE) of your printer to...
by Pat McGrew | Operations, Print Services, Software, Software and Systems, Tips, Workflow
Last summer in this blog the topic of the magic inside your Digital Front End took position front and center. The idea was to start the conversation about a participant in your workflow that you may not think about. For most digital press buyers, the Digital Front End...
by Pat McGrew | Digital Asset Management, Operations, Print Services, Software, Software and Systems, Workflow
Sometimes workflow gets a bad rap. After all, it takes time to create a strategy for linking all of the pieces together, and time is something that is often in short supply. However, if you do not take the time, things can get messy, inefficient, and expensive. You...
by Pat McGrew | Operations, Print Sales, Print Services, Software, Software and Systems, Workflow
Continuing our adventure through the wilds of workflow, the next stop is that messy process of codifying the order and getting it on board so that it can move almost seamlessly through your production workflow. We look at this process as part of Job Entry and...
by Pat McGrew | Operations, Software, Software and Systems, Workflow
The promise for this next series was to go back to basics, so this edition is all about the magical role of the creative development tools in your workflow. It is an important topic. If the file that will pass through the workflow is not developed so that it can print...
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