Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on integrating a help and learning system into the product. He immediately started talking about how we needed to integrate a new concept called...
The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000 print pros, with a few hundred more watching from home around the planet via YouTube and Facebook. More than 6000 minutes of programming was watched...
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still...
How many times have you heard the expression, you never get a second chance to make a first impression? I know. It sounds cliché, but it’s true. When you see something that captures your attention, you’re more likely to engage with it, remember it, hang onto it… and...
Learn the ins and outs of the equipment and substrates that enable commercial printers to enter and have success with label and packaging printing. Panelists: HP: http://hp.com/go/graphicarts RMGT: http://www.ryobimhi.com Memjet: https://www.memjet.com B&R Moll:...
Fall tradeshow season is in full swing in the Northern Hemisphere. This post is about two that I attended so far, and why I believe they should matter to you. PRINT 17 aka GRAPH EXPO in Chicago To start, I have it on good authority that the organizers of Print/Graph...
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including...
It was without doubt a game changer for the digital print industry and direct to consumer campaigns. Coca-Cola’s award winning ShareaCoke campaign broke down the historical barriers between brands and consumers creating a level of personal engagement never seen before...
I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of products and services that are wowing the packaging industry and pushing the packaging envelope way beyond the corrugated box. It’s really cool to get a...
Forty years is a long time for a brand — primarily through print packaging — to sustain a consumer’s attention and loyalty. It hardly seems possible. Yet, left to his own devices, my husband will do his grocery shopping solely by the color of the...
Welcome to 2017! It’s a new year full of options and opportunity. If you are a print professional it’s time to become the wizard of workflow! If you buy print, this is a great time to expand your knowledge so that you can have great conversations with your print...
I wanted to pose the following question to brands – do you want the theatre of an in-store pop up that can handle limited volumes of personalised products while the customer waits OR do you want high volume sales that can only come from an online activation...
![[VIDEO] Opening the Box to Profits: Packaging and the Future of Print](https://printmediacentr.com/wp-content/uploads/2017/10/20-Opening-the-Box-to-Profits-01-1080x675.jpg)
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