by Camille Corr Chism | Marketing, Packaging
Packaging is designed to contain, protect, and transport products. Packaging provides a fourth purpose – to inform the consumer. The information on a package can be a deciding factor during the 7 seconds an average consumer spends to make a purchase decision. ...
by Nichole Jones | #ProjectPeacock, Buyers, Creative, Design, Digital Print, Direct Mail, Education, Marketing, Packaging, Print Buying, Print Production, Project Peacock
These days good information is increasingly difficult to come by. Unless you already know what you’re looking for, you may have to dig through a few google pages to find the “right” information. Sure, my keywords will get me towards what I need…but after filtering...
by Camille Corr Chism | Environment, Packaging, Sustainability
Each time I view a post on social media about repurposed packaging, I get a bit nostalgic and think of packaging that was regularly reused in the past. Let me know if you or anyone you know ever kept these packages or any others you know about. I took an informal...
by Pat McGrew | #PrintSampleTV, Customer Communication, Marketing, Packaging, Print Sales, Print Services
When was the last time you played with a deck of cards? Real cards, not the online solitaire version? Over the last couple of years, I’ve found myself with decks of cards in my hands – real ones – that aren’t the traditional hearts, diamonds, spades, and clubs, but...
by Camille Corr Chism | Environment, Future of Print, Packaging, Paper, Print Services, Sustainability
The most recent drive towards sustainability motivated many companies to rethink packaging. Popular brands scrutinize the carbon footprints of their products. Packaging received so much attention during the Pandemic that Forbes Designated 2021 – The Year of the...
by Camille Corr Chism | Design, Operations, Packaging, Print Services, Sustainability
Here are some tips I want to share to ensure you have the best packaging for your product. The buzz around sustainability, online shopping, shortages sparked by COVID-19, and the unboxing experience means that packaging has received a lot of attention lately. These...
by Camille Corr Chism | Packaging, Print Sales, Print Services, Sales, Sustainability, Web to Print (W2P)
Past Catalog sales existed in the mid-1600s for seed and book sales, by the last half of the 1800s, mail-order businesses were well established in Europe. Trains shipped products to distant customers in barrels, bins, and boxes. Companies such as Tiffany’s, Sears, and...
by Pat McGrew | #PrintSampleTV, Packaging, Print Sales, Print Services
There is nothing like getting a box in the mail, opening it, and discovering what’s inside. Whether you ordered something for yourself, received a gift, or stocked up on shampoo, there is still excitement in opening a box. Some companies get that and create an...
by Camille Corr Chism | Environment, Packaging, Print Services, Sustainability
The Pandemic of 2020 brought awareness to sustainable packaging. Sustainability may be a new concept to the average person; however, in the print and packaging industry, this has been a high priority for decades. A series of events drove the evolution towards...
by Camille Corr Chism | Marketing, Packaging, Print Services
In the past year, subscription boxes have become a leading trend in the online shopping industry. The largest eCommerce companies carved out a $10 billion market in 2019, according to McKinsey. Subscription services were already gaining popularity, however, growth...
by Pat McGrew | #PrintSampleTV, Augmented Reality, Digital Media, Marketing, Packaging, Print Sales, Print Services
When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a pantheon of fabulous wines. To get noticed in the market you need a great story, and that is where the combination of great wine, an Augmented...
by Camille Corr Chism | Customer Communication, Packaging, Print Services, Sustainability
As a packaging engineering geek, I constantly look at the packaging that ships to my home. Ecommerce shipments experienced an explosion increasing 75%-80% in the first half of 2020 versus 2019. For those who decide to forgo the in-store experience, skip BOPIS (buying...
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