New VW Beetle Ads: OOH Print + Augmented Reality
This is just very cool… The New VW Beetle Gets Extreme, Augmented By Bob Marshall It’s hard to believe that it’s been over 13 years since we were introduced to VW’s “New Beetle,” aka the vehicle that saved Volkswagen from years of declining sales. Boosted by a worldwide ad blitz that featured work from, among […]
Kids Interact With Yogurt Brand Through Fun-Filled AR Challenges
Looks like we are nearing the end of the “toy in the box” strategy to get kids to get their Mom’s to buy products and entering the digital prize era. In this case, the AR tag is located under the top of the yogurt – and kids can get an AR experience and play […]
Tesco uses AR in their Big Price Drop campaign
http://blippar.com partners with Tesco to launch a nationwide campaign on the big price drop. via Tesco joins forces with Blippar for the Big Price Drop campaign – YouTube.
Augmented Reality Meets Gesture Recognition Through Print And More
Lot’s of cool stuff coming down the road to interact WITH Print as well as other objects. Like any marketing technology, the case for adding value still has to be made before diving in and providing a relevant user experience to justify the expense.____________________________________________________________________________ The Aurasma app overlays interactive content on the real world, such […]
By 2014: Augmented Reality Will Be On Every Smartphone
Press Release MUNICH, SAN FRANCISCO, September 27th, 2011: With more than 450 attendees, metaio’s annual insideAR has become the world’s largest Augmented Reality get-together with many high profile international speakers. During the conference metaio made three major announcements that strengthen its lead and position in the mobile Augmented Reality market. The first is great news […]
World’s First Augmented Reality Newspaper Hits Presses
In what they claim is the world’s first augmented reality-enabled newspaper, Dublin’s Metro Herald and TV3’s 3e fyi programme are to produce five ‘smart editions’. In partnership with 3e’s weekday interactive news programme fyi, readers will be able to engage with a daily ‘What the Blipp?’ feature in-paper, which will then instantly take them to […]
Abbey Road comes to life with Augmented Reality
An entire user experience from practically any PRINTED material is a very awesome concept. Prior to this tech, I have only seen AR come to life with icon triggers(like a QR code). If I understand the below correctly, that is about to change with this app. I think the CD in the video is a great […]
Video: Where Augmented Reality and Architecture Collide
WOW. This is not only a well produced video, but all I can imagine now is people walking into their office and seeing their schedule and messages etc on the WALLS. How far off is this technology for general use I suppose is the real question, but for now I am happy to dream about […]
Magic Mirror: The Future Of Your Bathroom Wall
This is one of the cooler things Ive seen lately. It’s really amazing what a little augmented reality can do. What is especially different here is how products can be integrated into this personal experience – so it’s not just some futuristic gimmick for choosing a tie. The audio on the video is a bit […]
Video: Making an Augmented Reality Print Ad for Mini Cooper
via AR Showcase — Augmented Reality Examples & Inspiration. The video shows the making of an advertisement for the Mini Cooper through the use of augmented reality. The advertisement shows that the back cover of a magazine, when held up to a personal webcam, can give the user a virtual look at the newest Mini model. […]
Augmented Reality : The Future of Home Decor
Using augmented reality and virtual reality technology watch as the design on the walls move and transform to the human touch. via AR Showcase — Augmented Reality Examples & Inspiration. transmediale.11 from Büro Achter April on Vimeo. Related articles Take a look in the Augmented Reality Mirror (tjantunen.com) Uses of Augmented Reality in the Classroom […]
The future of firefighting with Augmented Reality
This video is a bit long, so you can fast forward or pause and come back to it when you can, but dont skip at least seeing a part of it. This is truly incredible. It’s funny because Ive heard “its advertising, we arent saving lives” or some version of that a thousand times over […]