Augmented Reality Coming To Vending Machines
It’s usually a good sign that something is going to enter the mainstream when kids are the marketing target. Cadbury introduced an AR candy bar wrapper last week, and now AR stickers delivered via Vending Machines are being introduced. This is both good and bad news for parents… good because they most likely will […]
Augmented Reality Gets A Sweet Tooth
This is going to make it tough for parents to ask their kids to stop playing with their food… via Cadbury unveils augmented reality Spot V Stripes game – Brand Republic News. The ‘Quaksmack’ game, devised by Blippar, recognises Cadbury’s packaging in a similar manner to a QR code and transforms the packaging itself into a […]
First Augmented Reality TV T-shirt
This is cool for sure, but hope it will be possible to view thru a mobile device eventually as it would be beyond weird to have to carry around a laptop to show people the AR! via AR-Tees first augmented reality tv-shirt on Vimeo. AR-Tees.com – AR-Tees are innovative and stylish augmented reality t-shirts. When viewed […]
Layar Vision Takes Augmented Reality To The Next level
Layar takes on Google Goggles with their new app. I love that they highlight the necessity for PRINT in their promo video… and also make a case for using PRINT in a multichannel campaign by scanning that article. Besides being a cool product, this video touches upon the value AR adds without inferring the print […]
Print And The Qualcomm Augmented Reality Challenge
I wanted to share this so you could all see that the common denominator in these AR executions is the use of PRINT as the starting point. Makes it nice that the print has to be SAVED as well (unlike QR on a printed piece that could be tossed after the scan). So AR not […]
It's amazing what Print and a little technology can do
Just a few cool Augmented Reality examples to start off the week… Enjoy! Augmented reality science book from ElipseAD on Vimeo.
Road Trips Will Never Be The Same!
Ok… if you, like I, grew up when family car trips consisted of playing travel bingo and trying not to kill your siblings across the miles to your destination – this will AMAZE YOU! via: Toyota Belgium Imagine when a journey from A to B is no longer routine as your car in the near-future […]
Animated Lego Digital Box at Downtown Disney Orlando
Using Augmented Reality and holding specialized Lego set boxes up to the camera, consumers can preview the completed lego set inside. This marketing tactic is shown here at Downtown Disney in Orlando, Florida. via AR Showcase — Augmented Reality Examples & Inspiration. Related articles Downtown Disney – LEGO Imagination Center (meetthemagic.com) LEGO Digital Designer with […]
Historypin App Uses Augmented Reality to Visualize the Past
Google Maps Street View can already make you feel like you’re in two places at once—the desk where you’re physically sitting and the street that you’re digitally exploring. A new app and website, Historypin, translocates you one step further, enabling you to experience places around the world at distinct moments in the past. Use the […]
Nokia Live View Augmented Reality Browser Unveiled
Nokia Beta Labs just announced a new application for Symbian devices. Nokia Live View is an augmented reality browser which taps into the phone camera , GPS modules to give you real time information about locations around you. The location information is overlaid on the image from the camera. Tapping a place of interest brings […]
Audi: Augmented Reality Calendar
Brief Explanation: A car calendar without cars! The calendar showed only high-quality landscape photos. In order to experience the cars, the user had to download an iPhone app. Using augmented reality, one could then bring out the cars onto the landscapes, with sounds, animations and all! Describe the brief from the client: The brief was […]
PMC: Our visit to The Augmented Reality Summit in London
by Nigel Cliffe Never has there been a more expectant and excited audience tucked under the shadow of Tower Bridge than sat in the Delfina conference room at the Augmented Reality Summit last week. I reflected on what I expected as I left the building. A buzz, yes. A load of people, yes, err, I mean […]