Authority Matters in How You Market Your Printing Company
To stand out online and in your customers’ minds, authority matters. Whether you have the biggest company on the planet or you run the shop down the street, you need “cred” to attract attention. There are two types of attention you want to cultivate. The first form of authority is from real live people, especially […]
How to Add Seasonal Content to Print and Email for Fresh Engagement
Using seasonal content across your marketing program — in print, direct mail, social content, and email — helps our audience engage, remember our content, and share it. The key is to create seasonal content that is fresh, original, memorable, and with a unique point of view. Here’s how to add seasonal elements to your printing […]
Profitable Print Relationships with Print Champion Matthew Parker
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out on his own on the consultancy side. Now, he uses his inside knowledge […]
15 Content Ideas for Your Printing Blog
Starting a blog can be intimidating. Finding the time to sit and write can seem impossible. And when you finally DO have the time, you’re often left scratching your head wondering what to even talk about. Is it even worth the frustration? Well – in short – ABSOLUTELY. By strategically writing about things that are […]
Print Media Centr Visitors Pick The Best Posts Of 2015
Greeting Earthlings, CMYK Enthusiasts, and Print Media Centr Readers… Happy New Year! It’s a brand new year and no better time to look back and share some 2015 history with you. Here is a bit of statistical site info and some quick links for the top 10 posts on PMC in 2015! PMC attracted readers from all over the […]
Get Ready For International Print Day (#IPD15) October 14, 2015!
INTERNATIONAL PRINT DAY 2015, A 24-HOUR SOCIAL MEDIA EVENT, TO EMPHASIZE THE INDUSTRY’S LOVE FOR AND DEDICATION TO PRINT AND PAPER Print, paper and design professionals encouraged to share their awesome examples of print and marketing via social media and help CMYK love trend the planet! THE PRINTERVERSE – Print professionals around the world are being […]
Are You Listening To Your Customers?
Over the past few months I have been in full-blown prep mode for The Printerverse at GRAPH EXPO 2015. Part of that preparation entailed formulating panel topics, and now that they are announced, I want to take a moment and share some things I’ve learned. First and foremost, just because you think something is a […]
How Printers Can Survive In A Content Driven Economy
By Roberto Blake The secret is out; everyone needs to be a media company. We all know that Social Media is not a fad; we know that Content is King and Distribution is Queen; we know that Context is fickle God that can make or break our business and us. Great. Now what? Understanding that […]
Six Ways To Productively Use Summer Downtime
by Deborah Corn Although June 21 is officially the first day of summer, I can already see the activity on social media, especially in my LinkedIn group, beginning its annual nosedive. Of all the seasons, summer is the one that truly tests my social patience and fortitude, and reminds me of the “if a tree […]
Four Fast Business Blogging Etiquette Tips
Guest post by Jeff Lewis, Group M Public Relations & Cross Media Marketing It’s been a while since my last post here on PrintMediaCentr, much to the dismay of its fabulous leader, Deb Corn. “Jeff…send me another blog,” she’d beg me. “The readers love you!” Ack…so much pressure! Blogs are a great tool for business. […]
#UKvUSA: Why Aren’t Buyers Reading Your Blog Posts?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I […]
1/1: Interview with D. Eadward Tree, Chief Arborist at Dead Tree Edition
Mr. Tree… Thank you for talking the time to answer a few questions. Im excited to see if I will be able to remove a few layers of bark and reveal the man behind the tree… DC: So, this is what we know. You allegedly live in Hawaii. By day, you hold a “regular” job in publishing, and […]
