by Sandy Hubbard | Blogging, Marketing, Social Media
To stand out online and in your customers’ minds, authority matters. Whether you have the biggest company on the planet or you run the shop down the street, you need “cred” to attract attention. There are two types of attention you want to cultivate. The first form...
by Sandy Hubbard | Blogging, Email Marketing, Print Media
Should we use seasonal content in print and email if we want people to engage, remember and even share? The answer is YES if the seasonal content is fresh, original, memorable and has a unique point of view. Here’s how to add a seasonal element to your...
by Karis Copp | #PMCpodcasts, #PrintSales, Blogging, Buyers, Education, Marketing, Podcast, Print Buying, Print Media Centr, Printers, Sales, Tips, Tools, Training
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out...
by Christine Alexander | Blogging, Design, Digital Media, Marketing, Print Media, Print Sales, Print Services, Printers, Tips
Starting a blog can be intimidating. Finding the time to sit and write can seem impossible. And when you finally DO have the time, you’re often left scratching your head wondering what to even talk about. Is it even worth the frustration? Well – in short – ABSOLUTELY....
by Deborah Corn | Blogging, Featured, Marketing, Print Media, Print Media Centr
Greeting Earthlings, CMYK Enthusiasts, and Print Media Centr Readers… Happy New Year! It’s a brand new year and no better time to look back and share some 2015 history with you. Here is a bit of statistical site info and some quick links for the top 10 posts on...
by Deborah Corn | #IPD15, Blogging, Consumables, Creative, Design, Digital Print, Direct Mail, Education, Events, Featured, Inkjet, Marketing, Packaging, Paper, Print & Digital, Print Buying, Print Media, Print Services, Printed Electronics, Printers, Publishing, Social Media, Software and Systems, Tips, Tools, Training, Trends
INTERNATIONAL PRINT DAY 2015, A 24-HOUR SOCIAL MEDIA EVENT, TO EMPHASIZE THE INDUSTRY’S LOVE FOR AND DEDICATION TO PRINT AND PAPER Print, paper and design professionals encouraged to share their awesome examples of print and marketing via social media and help CMYK...
by Deborah Corn | Blogging, Direct Mail, Education, Email Marketing, Events, GRAPH EXPO, Marketing, Operations, Print Buying, Print Sales, Print Services, Sales, Social Media
Over the past few months I have been in full-blown prep mode for The Printerverse at GRAPH EXPO 2015. Part of that preparation entailed formulating panel topics, and now that they are announced, I want to take a moment and share some things I’ve learned. First and...
by Roberto Blake | Blogging, Marketing, Print Sales, Print Services, Printers, Sales, Search Marketing, Social Media
By Roberto Blake The secret is out; everyone needs to be a media company. We all know that Social Media is not a fad; we know that Content is King and Distribution is Queen; we know that Context is fickle God that can make or break our business and us. Great. Now...
by Deborah Corn | Blogging, Marketing, Social Media, Tips, Tools
by Deborah Corn Although June 21 is officially the first day of summer, I can already see the activity on social media, especially in my LinkedIn group, beginning its annual nosedive. Of all the seasons, summer is the one that truly tests my social patience and...
by Jeff Lewis | Blogging, Marketing, Sales, Social Media, Tips, Tools
Guest post by Jeff Lewis, Group M Public Relations & Cross Media Marketing It’s been a while since my last post here on PrintMediaCentr, much to the dismay of its fabulous leader, Deb Corn. “Jeff…send me another blog,” she’d beg me. “The readers love you!” Ack…so...
by Deborah Corn | #UKvUSA, Blogging, Buyers, Marketing, Operations, Print Buying, Print Services, Printers, Tips, Tools, Training, Trends
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes...
by Deborah Corn | Blogging, Interview, Paper, Print Media, Publishing
Mr. Tree… Thank you for talking the time to answer a few questions. Im excited to see if I will be able to remove a few layers of bark and reveal the man behind the tree… DC: So, this is what we know. You allegedly live in Hawaii. By day, you hold a “regular” job...
