18-34yr olds Prefer Print Marketing
By Doc | October 15, 2010 It may seem counter intuitive, but Doc was not completely surprised to see that in the results of a new study on direct marketing, for certain types of products and services, young people in the 18-34 year old bracket prefer receiving messages by print. The study, titled “Finding the […]
Agencies Tool Up for Data-Driven Media Buying
A recurring theme during New York’s Advertising Week last month was real-time, data-driven media buying, made possible through emerging technologies such as ad exchanges and demand-side platforms (DSPs.) During a keynote speech delivered to an audience of online marketing professionals at the IAB Mixx event, Google executives said real-time transactions on its DoubleClick Exchange more […]
Nine Ways to Decrease Direct Mail Spending & Improve Results
ROI (Return on Investment) is a function of cost and revenue generated. Any change in either one impacts your ROI. It is possible to utilize direct mail to its fullest potential, and decrease the amount you are investing in the medium, while increasing response and purchase rates. Here are nine ways too improve both sides […]
Sappi Announces European Price Increase for Specialty Products
Sappi Fine Paper Europe said that it will increase prices for its specialty products in European and overeseas markets by 8% for deliveries as of November 1. The increase follows an earlier one by Sappi this year as demand for specialty products remains strong. “Our first price rise has barely compensated for the extraordinary cost […]
US POSTAL PRICE HIKE STAMPED OUT!
Postal regulators Thursday denied requests by the U.S. Postal Service to raise postage rates in January beyond the rate of inflation, ruling that the mail agency’s recent financial woes were caused by a flawed business model and not the recent recession. The Postal Service in July requested the right to raise postage rates on first-class […]
Assessing your current print supplier?
In any economy, it’s important for direct marketers to constantly re-evaluate existing relationships with their supplier base. Now is a critical time to assess your current print supplier by asking some questions: Let’s start with one of the most overlooked questions: “What pieces are optimally produced on your equipment?” Printing equipment, though similar, is also […]
AWM Media Outlook 2011
AdweekMedia’s Media Outlook for 2011 shows that spending in the coming year will likely hinge on three factors: Media innovation, marketing wars in several sectors and how many cars people buy. Media technology will advance digital advertising in the form of more sophisticated demand-side platforms and exchanges. Experimentation with new display forms will also appear […]
Do Printers Respect Their Print Customers?
Social Media Rants Show Not All Do – Margie Dana : Printing Impressions Honestly, I believe most printers do. The majority of print reps and print CEOs I’ve known over the past 20 years have been professionals in every sense of the word. And for the most part, they sincerely respect their customers. But from […]
Which Way will PRC Rule in Exigent Postal Rate Case?
With less than two weeks before the Postal Regulatory Commission decides on the U.S. Postal Service’s exigent rate hike proposal, both sides are clearly on edge. The money-losing USPS says it needs the exigent rate hike desperately, while already-stretched catalogers say a postage increase will force them to cut back on mailings. Plus, the legality […]
Brand Managers to Discuss Print's Role at 5th Annual Print & Media Conference
If you think print marketing is dead, then you haven’t dined at Legal Sea Foods lately. Or made a purchase from the online retailer, Zappos.com. These powerhouse brands are reinventing print as a force in their multi-channel marketing mixes with record-setting results. Discover the secrets of their success at the 5th Annual Print & Media […]
US sets triple-digit duties on China paper-industry
The United States has set combined duties ranging up to 313.8 percent on coated paper from China and duties of up to 38 percent on the same product from Indonesia, a top Asian paper exporter said on Tuesday. “While we are disappointed … we remain confident that the entire trade case will be thrown out […]
L.L. Bean Taxed by New Ohio Law
Image via Wikipedia Apparel, outdoor gear and home goods cataloger L.L. Bean appears to be the test case regarding a new Ohio tax law. The state is telling Freeport, ME-based L.L. Bean that it must pay about $210,000 relative to Ohio’s new tax law known as commercial activity tax (CAT). The CAT law was enacted […]
