Apple and Google prepare for mobile ad war
The mobile advertising business is puny. But don’t tell that to Google and Apple. Advertisers are on track to spend only $1 billion globally on mobile advertising this year, compared to $45 billion on all online ads, according to Sandeep Aggarwal, analyst at Caris & Co. So it might surprise some people that Google and Apple […]
The Future of the European In-House Printing Market
InfoTrends has announced the release of a major multi-client study entitled The New Repro: A Study on In-House Production Printing in Europe in 2010 and Beyond. Having conducted a 2009 multi-client study on the US in-plant printing market and a 2005 study on the European in-plant printing opportunity, InfoTrends has a significant existing knowledge base […]
How does effective print impact consumer purchases?
How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration. […]
Digital Comics Show Potential As Ad Platform
While most mainstream attention at last month’s Comic-Con convention in San Diego was centered on Hollywood stars such as Angelina Jolie, Will Farrell and Sylvester Stallone, comic book publishing executives were taking a close look at the future of their business and the hope that switching to digital will re-energize an industry that’s been stagnant […]
USA: Is a Value-Added Tax Heading Our Way?
There is a great deal of buzz starting to generate around the “value-added tax” (or VAT). The concept of a VAT was first proposed by Wilhelm von Siemens, son of the founder of Siemens in 1918. The first country to implement a value-added tax was France in 1954. Today, nearly 100 countries have a VAT. […]
Letter to President on Chinese Subsidies
Appleton Coated LLC, NewPage Corporation and Sappi Fine Paper North America applauded the efforts of more than 100 members of Congress who wrote to President Obama asking for action on Chinese subsidies to their paper producers. The letter to the President urges that he “carefully examine the practices employed by the Chinese government to provide […]
Printers head to D.C. to urge block of postal rate hikes
Pittsburgh, Pennsylvania – Printing Industries of America’s members from across the country are gathering on Capitol Hill next month to oppose an emergency postal rate hike proposal that would dramatically bust caps on postal rate increases imposed by Congress in 2006. The USPS is petitioning to raise rates higher than allowed by current law, claiming […]
Online Sales Tax Collection is Coming
“States are under pressure to raise their revenues, and with e-commerce sales rising, they are seeing these revenues go out of state,” Fiorentino said. “I don’t see the states ignoring it for a long time. Sales tax has become an issue for everyone, and in the near future we’ll all be collecting.” According to a […]
Marketing and Procurement's Elephant in the Room: the CFO
Sitting through industry conferences run by the Association of National Advertisers and others this year, and listening to heated conversationsabout the state of relations between ad agencies and client procurement, I’ve had a nagging thought. There is one critical party missing from the discussion around the challenges we’re facing balancing value and cost. Hint: It’s […]
3 Trends That Will Shape CRM Evolution in the Year to Come
Many businesses are reluctant to take the social CRM leap without the ability to measure its impact on their revenues and ROI. This hesitancy is giving the analytics side of the equation a chance to catch up. It doesn’t hurt that some of the significant voices in the space are strongly advocating the development of […]
USPS Asks PRC to Reject AMA’s Request
The U.S. Postal Service wants the Postal Regulatory Commission to reject a motion by the Affordable Mail Alliance to dismiss the Postal Service’s exigent rate hike proposal filed on July 6. USPS officials said the AMA made “manifestly misleading comparisons” and advanced a “strained and fatally flawed interpretation” of existing law. The AMA filed its […]
Bill Would Provide Tax Credit to Green-Conscious Print Buyers
At the Legislative Intensive Session, held during the ninth annual Print Oasis Print Buyers Conference this week, print buyers from a variety of organizations came together to learn about a proposed bill that could aid in the printing industry’s economic recovery and promote environmental sustainability. The “Print Buyer’s Reduction in Taxes Bill of 2010 (PRINT),” […]