Japan Tests Gender-Aware Billboards
Japan is testing a billboard that can tell the difference between male and female faces – and display appropriate ads accordingly. The system is running now in subway stations around Tokyo, CNET writes. A consortium of 11 railway companies launched a one-year pilot project to test the signs. Its aim, according to CNET, is to collect […]
California lawmakers consider license plates that flash ads
Motorists are used to seeing digital billboards that flash ads. But is the California Legislature’s flirtation with license plate ads a bad sign? That’s what some motorists are saying as a state Assembly committee toys with the idea of issuing digital license plates would turn the backs of cars into miniature billboards. Lawmakers are being […]
Creative content maximizes direct mail
Multidimensional mailers help marketers extend their creativity and expand their ability to generate response in ways others often never imagine. In HP’s case, a 2009 multidimensional mailer proved critical to reaching an important, albeit potentially difficult-to-reach, target. Not only was it an audience of prospects who were not necessarily receptive to past marketing efforts; they […]
When TransPromo is a Good Idea!
TransPromo can be a good idea when you have the motive, means and opportunity! Last month the conversation revolved around when embarking on a TransPromo course might be a bad idea. I heard from many readers who had examples of TransPromo projects gone awry. The five points identified as reasons why a TransPromo project might […]
GRAPH EXPO VIRTUAL PREVIEW-REGISTRATION NOW OPEN
Attendee registration for the free online virtual preview of GRAPH EXPO 2010 is now open. As its name implies, “GRAPH EXPO 2010: A Virtual Preview” offers graphic communications professionals an exciting sneak peek at all that the GRAPH EXPO show in October will have to offer. The Virtual Preview is scheduled for August 19, 2010. […]
Choosing a Web to Print Vendor
After working for web to print vendors for the last 15+ years, needless to say it’s interesting to look at the industry from a different perspective. Now that I have an independent perspective (not filtering everything through the role of selling a single technology), I would like to share some insights on how printer’s could […]
The Paper Life Cycle Project
The Paper Life Cycle project is a multi-stakeholder initiative that provides key environmental information about the sourcing, production, use and end of life of paper so that buyers of paper and fiber-based products can make better-informed, more sustainable purchasing decisions. This online resource promotes greater understanding of the key issues throughout the paper supply chain, […]
Printers Becoming Media Advisors to Print Buyers is a Growth Opportunity
By Margie Dana for PIWorld.com… Like everyone else in this field, I’m wondering what the printing industry will look like in 10 years. Heck, I’m thinking it will be quite a bit different in 2015. I’m getting whiplash watching one new media tool after another change the face of doing business — and turning print […]
Free Download: Graphic Display Professional Magazine
GDPro is dedicated to the European graphic display industry and bringing its readers the features and business information they really want to see. This multilingual (English, French & German) issue includes a roundup of industry intelligence – new product launches, contract wins, market commentary, people news and upcoming events information. Inside you will find a robust […]
Post office announces 2-cent rate increase
WASHINGTON – The post office wants to increase the price of a stamp by 2 cents to 46 cents starting in January. The agency has been battered by massive losses and declining mail volume and faces a financial crisis. Postal officials announced a wide-ranging series of proposed price increases Tuesday, averaging about 5 percent, and […]
Direct marketers challenge Colorado online sales law
Direct marketers are challenging Colorado’s new online sales tax law, claiming it violates free speech and privacy laws. The Direct Marketing Association says it filed a lawsuit Wednesday in federal court in Denver asking that it be ruled unconstitutional. Lawmakers passed the measure this year to help balance the budget. It requires out-of-state, online retailers […]
Finch Inkjet Pi
Specifically designed to meet the demanding needs of high-speed pigment-based inkjet applications. Finch Inkjet Pi is engineered to provide consistent print quality on a variety of commercial, continuous and drop-on-demand inkjet print engines. Finch Inkjet Pi secures the pigment to the paper surface while allowing the ink vehicle to penetrate for excellent drying performance and […]