by Sandy Hubbard | Buyers, Creative, Marketing, Print Media, Print Sales
In the past, my client sent top prospects a glitzy book — a sales-oriented white paper. It was packaged in a royal purple turned-edge leather binder with a branded silver clasp. Bling-a-bling-bling! The white paper (created by a big-name agency) was crammed with...
by Nichole Jones | #ProjectPeacock, Buyers, Creative, Design, Digital Print, Direct Mail, Education, Marketing, Packaging, Print Buying, Print Production, Project Peacock
These days good information is increasingly difficult to come by. Unless you already know what you’re looking for, you may have to dig through a few google pages to find the “right” information. Sure, my keywords will get me towards what I need…but after filtering...
by Deborah Corn | #ProjectPeacock, Buyers, Click. Learn. Connect., Creative, Design, Education, Events, Featured, Future of Print, Marketing, Marketing Automation, Paper, Print & Digital, Print Buying, Print Media, Print Services, Printers, Printerverse, Project Peacock, Sales, Sustainability, Training
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform,...
by Pat McGrew | #PrintSampleTV, Buyers, Creative, Customer Communication, Design, Marketing, Print Buying, Print Sales, Sales, Tips
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a print shop that had been in business since the 1700s. We ran a web press in house, though the newspapers were done over at Princeton Packet. Promotional...
by Sandy Hubbard | Creative, Marketing, Print Media
Doing a small project — even one with a ridiculously cheap budget — can be a way to show customers that creative marketing gets direct, measurable results. Having some fun in the process makes you endearing and spotlights you as a preferred vendor. Helping...
by Karis Copp | Augmented Reality, Creative, Data, Design, Interactive, Software, Tools
Well, we’re not together again just yet. Who else is nostalgic for the naivety of spring, when we thought the situation might be short-lived? Now we’re in autumn, and I think many of us are a bit more pragmatic about the short-term and long-term impact of the...
by Karis Copp | #PMCpodcasts, Creative, Design, Environment, Girls Who Print, Interview, Podcast, Print Media Centr, Wide Format
Deborah spoke to Carmen Rad, Founder and President at CR&A Custom Inc, a wide-format graphics business in Los Angeles, at ISA Sign Expo. CR&A Custom is a large-format printing business that has been going strong for 25 years, but Founder and President Carmen...
by Karis Copp | #PMCpodcasts, Augmented Reality, Creative, Design, Digital Print, Future of Print, Operations, Paper, Podcast, Print & Digital, QR, Trends
Walking around my neighbourhood has been very strange for a while now, and I’m not sure I’ll ever get used to it. I live right in the heart of my city (Bristol in the UK), which is usually bustling with people in the bars, restaurants and cafés, especially at this...
by Karis Copp | Augmented Reality, Automation, Creative, Data, Design, Digital Media, Digital Signage, Direct Mail, Interactive, IoT, Marketing, Mobile, Near Field Communication (NFC), Packaging, Print Media Centr, QR, RFID, Trends, Wide Format
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of...
by Karis Copp | Creative, Design, Digital Print, Events, Future of Print, Interactive, Millennials, Packaging, Paper, Print Media Centr, Social Media, Trends, Wide Format
Has anyone checked their Screen Time report on their phone lately? I was deeply shamed by my iPhone this week. I’d like to say it was all long-form journalism and educational podcasts, but to be honest, too much of it is pointless scrolling through social media thanks...
by Karis Copp | 3D Printing, Augmented Reality, Automation, Creative, Design, Events, Interactive, Marketing Automation, Near Field Communication (NFC), Operations, Print & Digital, Print Media Centr, Printed Electronics, QR, RFID, The Cloud, Trends
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Design, Digital Print, Education, Events, Featured, Marketing, Print Buying, Print Media, Print Sales, Print Services, Printerverse, Project Peacock
The Printerverse – October 16, 2019 – Project Peacock Print Fair, the traveling ‘roadshow-and-tell’ event from Print Media Centr, is heading to Toronto, Canada. The final event of 2019 will bring tangible Printspiration to print-loving Canadian creatives, print...
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