Heineken U-code Proves Some Marketers Do Get It!
For all the horrid examples of QR use – here is a GREAT ONE! Thanks to Creative Guerrilla Marketing for posting and tweeting a link to this video. Agency: Leo Burnett WarsawCreative Director: Paweł Heinze, Krzysztof IwińskiCopywriter: Anna Gadecka, Kamil KowalczykArt Director: Yigit Unan, Robert ChudzikAccount Manager: Jacek PilachowskiAccount Executive: Dominika GowikPhotographer: Lukasz MurgrabiaArt Buyer: […]
Printed Business Cards Based on Facebook Timelines
Well, this is quite a coup for Moo.com! And of course a win for PRINT! According to PrintWeek “Moo.com currently does 100% of its printing in-house on four HP Indigo 5500 presses, although it has previously outsourced its UK print production to its neighbouring Clerkenwell digital printer 1st Byte. Moo expects to manage the bulk of […]
Color-fooled: Visual Stimulus and Marketing [Infographic]
BY JULIE TABOULI It’s that annoying realization: “Wait…did I really just put that in my shopping cart because of the pretty packaging?” Chances are… Yes, you just did. You just got color-fooled. But don’t worry, it was no simple trick… scores of psychologists have been at work setting up these intricate, appealing traps for decades. We are […]
Coca-Cola Transforms Highway Into Outdoor Cinema
Cheers to Ogilvy and Mather, Bogata, for inventing Rush Hour Traffic Jam Cinema! One way to curb road rage, if the movie was good of course. In Bogota’, Colombia, commuters in average spend 4 hours a day stuck in traffic and so the soda-pop giant had a great idea to take advantage of traffic jams […]
Scent Makers Sweeten The Smell of Commerce
Trend Potential: Might be a surge in scented printing if people dont get too overwhelmed by wafting smells in department stores over the holidays! (Reuters) – The aroma of baking bread wafts through the supermarket, even when the ovens are empty. The breezy scent of coconut oil floats through the bathing suit aisle of the […]
Can Personalized Ads Save Magazines?
Those who HAVE the data, know how to MANAGE and can use it CREATIVELY… will win!!! by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]
National Ad Division Goes After Retouching of Beauty Ads
There have been a bunch of articles lately out there regarding retouching and most of them aimed at the Beauty Industry. I guess they must be an easy target in regards to getting funds to “fight the pixel injustice” but I have to say I think it’s going a bit overboard now, and that concerns […]
Yes Virginia, Print Producers Care About Price. But We Are Not The Enemy.
I have seen several posts lately on the topic of “Print Buyers only care about price” that have gotten under my skin. I just don’t understand any of it or why we are being portrayed as the enemy. First and foremost, as a Print Producer my main concern is getting my job completed on time, […]
The 12 days of Printmas… a Sing-A-Long
Nope, I have already done my holiday caroling in this video for Mohawk Make Ready, so instead I am rotating the table in your direction… It’s your turn to have some fun and share your creative Holiday spirit with all of us!! I have provided lyrics and I’m inviting all of you to make a video […]
A History of Business Cards
This is a very cool run down of business cards from the 17th century to today and worth a look even to just see the samples of cards. by Mirko The business card is often something placed at the back end of your wallet or in your pocket. Deemed as a small inconsequential piece of paper […]
Heineken’s Social Christmas Tree
Now you can drink your beer and send some holiday cheer to your friends and family and to the world. I tried to use the program but it just kept reloading so I cant share my tree with you now. If you get it to work please let me know by sharing it with us […]
Reinvented Disposable Coffee Cup Eliminates Plastic Lids
Interesting concept! Good for Paper, Print, and the environment! Called Compleat, the all-paper design has a built-in lid with sipping spout. by Belinda Lanks I buy many cups of coffee and habitually cringe when reaching for a plastic lid. It’s pretty hypocritical to make a point of avoiding Styrofoam, only to slap a petroleum disc […]
