Video: Where Augmented Reality and Architecture Collide
WOW. This is not only a well produced video, but all I can imagine now is people walking into their office and seeing their schedule and messages etc on the WALLS. How far off is this technology for general use I suppose is the real question, but for now I am happy to dream about […]
Video: Making an Augmented Reality Print Ad for Mini Cooper
via AR Showcase — Augmented Reality Examples & Inspiration. The video shows the making of an advertisement for the Mini Cooper through the use of augmented reality. The advertisement shows that the back cover of a magazine, when held up to a personal webcam, can give the user a virtual look at the newest Mini model. […]
Augmented Reality : The Future of Home Decor
Using augmented reality and virtual reality technology watch as the design on the walls move and transform to the human touch. via AR Showcase — Augmented Reality Examples & Inspiration. transmediale.11 from Büro Achter April on Vimeo. Related articles Take a look in the Augmented Reality Mirror (tjantunen.com) Uses of Augmented Reality in the Classroom […]
Amazing MultiChannel Campaign: Volkswagen BlueMotion Roulette
This is an amazing concept as far as getting your product ingrained into the lives of consumers! Will they buy the car? That is another story and an important one of course – but to introduce the BlueMotion this way and involve people as Volkswagen has here, is an amazing use of the multi-channel highway. […]
T-Shirt (mis)Spells Trouble for Wet Seal
Where to even start. I have never heard of Wet Seal until this article. The company name itself makes me cringe, but there is a designer and a production team out there who should be cringing a bit more. Regardless of the claim that the company was “aware” of the typo and figured people, er single women, […]
Logos with a hidden meaning – Who knew!
There are some pretty well know logo’s in this post from StockLogos created by some pretty clever designers – Im going to have to start paying more attention! I must have seen the FedEx logo a million times, but never really SAW it until today. This logo was made by Stylo Design, a design agency from […]
Adobe Muse: Web Design With No Code Necessary
Oh HAPPY DAY for print designers! Anyone who has ever tried to create a website from a print designers layout knows that there are many limitations which usually result in frustrations – mainly for the digital designers. Things such as kerning or leading are practically a foreign language – until now! Adobe has created a […]
Video: Wearable Technology – The Twitter Dress
Microsoft is thinking way outside the box and into your closet. Wearable technology just might be the new black! THE PRINTING DRESS You are probably familiar with the old saying, “You are what you eat” but how about, “You are what you tweet?” What if this concept were incorporated into garments of the future? The […]
First Augmented Reality TV T-shirt
This is cool for sure, but hope it will be possible to view thru a mobile device eventually as it would be beyond weird to have to carry around a laptop to show people the AR! via AR-Tees first augmented reality tv-shirt on Vimeo. AR-Tees.com – AR-Tees are innovative and stylish augmented reality t-shirts. When viewed […]
Print And The Qualcomm Augmented Reality Challenge
I wanted to share this so you could all see that the common denominator in these AR executions is the use of PRINT as the starting point. Makes it nice that the print has to be SAVED as well (unlike QR on a printed piece that could be tossed after the scan). So AR not […]
The Art of Letterpress and Some Amazing Business Cards
Often when making the “argument” for print at some point the word tangible will pop up. There is no better example of that than Letterpress. Not only are these cards capable of being touched, they are mini works of art that can be explored by the fingertips and create a USER EXPERIENCE . Something to […]
British Authority Bans Two Ads by LOréal
This is quite interesting. Certainly it is understood that there is a fair amount of retouching in Advertising. I for one oversaw the retouching of a female celebrity of a certain age that had “kill rights” to ANY images of her – and by the time we were done and she had approved it – she had magically […]
