21 Ads That (Almost) Make You Miss the '80s
By David Griner Grating jingles, DayGlo wardrobes, shrill child actors, cheesy dance montages. If you wanted annoying, you could find it in the TV-commercial breaks of the 1980s. But today, 21 years removed from that decade of regrettable advertising, a few spots from the era do manage to spark a glimmer of misty-eyed nostalgia. AdFreak […]
The Future of Advertising
Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan’s Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their […]
How to Tap the Power of Packaging
What makes shoppers pick one product over another when they’re staring at shelves full of choices in a store? Assuming they don’t have exclusive loyalty to one brand or that one doesn’t have a big price advantage, the packaging often plays a huge role. As you know if you sell a product, it’s not always […]
Neuromarketing – Ads That Whisper to the Brain
WHAT happens in our brains when we watch a compelling TV commercial? For one thing, certain brain waves that correlate with heightened attention become more active, according to researchers who have used EEGs, or electroencephalographs, to study the brain’s electrical frequencies. Brain waves that signal less-focused attention, meanwhile, tend to subside. In other words, this […]
Free PaperSpecs Webinar: In the Groove: Scoring and Folding Creatively
November 18, 2010 2:00 p.m. Eastern (11:00 a.m. Pacific) PaperSpecs’ latest free webinar, “In the Groove: Scoring and Folding Creatively,” will help you master the power of print when two of the industry’s most creative and knowledgeable minds reveal the powerful potential of scoring and folding. Based on the contents of Sappi Fine Paper North […]
IDEAlliance publishes Printing Guidelines Poster 2011
Press release from the issuing company Alexandria, Virginia – IDEAlliance announced today the release of the Printing Guidelines 2011 poster, a joint industry effort sponsored by DEER, IDEAlliance’s non-profit charitable foundation. The 2011 Printing Guidelines Poster is designed to help print buyers and print providers achieve consistent, high quality color printing, according to the latest […]
Ford bets big in digital marketing departure
(Reuters) – Forget the Super Bowl: Ford’s marketing chief Jim Farley says he can get more for less on Facebook, Twitter and YouTube. If Farley is right, millions of hits for Ford Motor Company on social media websites will dwarf the impact of ads broadcast during the National Football League’s February championship game — high-profile […]
Guerrilla Marketing 2010
Guerrilla marketing used to be easy to define. If a New Yorker happened to notice a Jeep Grand Cherokee driving up the side of a building near Madison Square Garden and stopped to watch, it was pretty obvious he’d been snared by a guerrilla stunt. Or if Londoners went down to the Tube and found […]
18-34yr olds Prefer Print Marketing
By Doc | October 15, 2010 It may seem counter intuitive, but Doc was not completely surprised to see that in the results of a new study on direct marketing, for certain types of products and services, young people in the 18-34 year old bracket prefer receiving messages by print. The study, titled “Finding the […]
Sources of Graphic Design Inspiration
Graphic design schools can teach you all the top techniques to create brilliant designs, but if you don’t feel inspired where do you begin? Fortunately, the Internet can prove an excellent source of inspiration for both website and print designs. Here are some of the best sites you should check out: Raster: An Internet website […]
Guide to Marketing/Advertising Careers
For every store window you browse, Web site banner you click on, or TV commercial you watch, there’s someone behind the scenes who’s manipulated these media in an attempt to win your business. Those people work in advertising and marketing, a pair of closely related professions that blend business and creativity. Some jobs, such as […]
Honda takes 3-D outdoors
Honda has launched a national ad push with a yin-yang feel for its newest vehicle, the CR-Z sport hybrid. The campaign, via RPA, centers on the fact that the car embodies both sport and hybrid characteristics. Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, events and interactive elements. Honda says that on […]