United Airlines Starts Selling Campaigns to Marketers
United Airlines quietly created a new in-house media operation a few months back that’s designed to sell potential marketers integrated, multiplatform ad campaigns throughout its fleet of planes and terminal locations. The effort is similar to what Walmart and other giant retailers have done with the use of TV monitors and aisle displays to convert […]
Why Focus on Packaging Design?
Don’t judge a book by its cover. We’ve all heard this expression, but still, we all do it. Literally, if a book has a beautiful cover with an eye-catching image, chances are you will pick it up and flip through it. The same is true of consumer goods, whether a box of cereal, a cleaning […]
Top 10 New Photoshop Mistakes
Photoshop is a tool which is used by photographers and graphic designers on almost every image we see. When used correctly Photoshop can make the ugly beautiful, the fat thin and the wrinkled smooth. However a number of what must be under skilled or hungover designers are being let loose on magazines and websites around […]
Agencies Rethink Creative for Super Bowl & Beyond
The upcoming Super Bowl is likely to draw as much attention for its commercials as it will for the game. But what used to be the biggest advertising moment of the year is no match for ads in the digital age. Social networks and mobile media are changing the face of advertising and many are […]
Finding a job with foursquare Scrabble
A recent university grad from London has taken a creative approach to finding a job in the advertising industry — foursquare Scrabble. He’s picked a few of the top agencies he’d like to work for in London and New York and added letter tiles to the tips at their venues. The tiles are represented by […]
Did Rio de Janiero steal its Olympic logo from a Colorado charity?
Organizers of the Rio Olympics are on the defensive after similarities between the logo for the 2016 Games and a Colorado-based charity foundation were discovered. The logo, which was released on New Year’s Eve at a massive celebration at Copacabana beach, depicts figures embracing in a circular motion. It was soon noticed that the design […]
The 2011 Dieline Awards – Worldwide Package Design Competition
The 2011 The Dieline Awards gets even bigger! Presented as the headline event of the first annual The Dieline Package Design Conference, at HOW Design Live in Chigago on June 24th, 2011. 39 winners across 13 different categories will be awarded a Dieline Award, and one Best of Show winner will be chosen as the […]
Nielsen's list of "Best-Liked TV Commercials"
With TV networks and viewers alike fretting about commercials — you’re not watching enough of them or you’re forced to watch too many — companies are desperate to find that ad campaign that makes you stop and gawk. According to Nielsen’s list of the Top 10 Best-Liked TV Commercials of the year, six companies have […]
AdweekMedia's Agency of the Year 2010
As well as Creative Agency and Media Agency of the Year, six ‘insurgents’ were selected Finding companies that have done something different is not that difficult. Finding firms that have been both innovative and successful is somewhat harder. We’re pleased to have found no less than eight such companies. This year, in a break with […]
Which ads were most talked about in social media?
The end of the year is bringing the usual looks back on Madison Avenue at the high and low points of the last 12 months. Now, with social mediaincreasingly important as a marketing tool, those year-end lists are expanding to include assessments of the conversations consumers had in 2010 about ads they liked and disliked. […]
The year's 10 best ad campaigns
Creativity Magazine ranks the year’s 10 best ad efforts, leading with Wieden & Kennedy’s “The Man Your Man Could Smell Like/Responses” for Old Spice. Pepsi’s “Refresh Project” from TBWA/Chiat/Day, Los Angeles; and Crispin Porter & Bogusky’s “Pizza Turnaround” for Domino’s also made the list. OLD SPICE: The Man Your Man Could Smell Like/Responses It wasn’t […]
Shoot Aliens In Time Square with this Augmented Reality iPhone Game
Augmented reality seems to becoming more and more popular. Here is an augmented reality game that we came across that looked like a lot of fun. Shoot down the aliens before they land! The game is called Look-Up and you get download it from iTunes here. via Shoot Aliens In Time Square with this Augmented Reality […]