GRAPH EXPO VIRTUAL PREVIEW-REGISTRATION NOW OPEN
Attendee registration for the free online virtual preview of GRAPH EXPO 2010 is now open. As its name implies, “GRAPH EXPO 2010: A Virtual Preview” offers graphic communications professionals an exciting sneak peek at all that the GRAPH EXPO show in October will have to offer. The Virtual Preview is scheduled for August 19, 2010. […]
PIA Color Management Conference, December 5-7th 2010
Make plans now to attend the 12th annual Color Management Conference. This is the conference for beginners and experts alike bringing together the who’s who of the color management industry. For years, the Printing Industries of America’s Color Management Conference has provided attendees the best advice on how to select the right technology and learn best […]
Pantone Webinars for July
July 13th – PANTONE WEBINAR SERIES – The “Wonder” of color for Fall/Winter 2011/12. Engage in this new colorful world of wonder for Fall/Winter 2011/12 and connect with what really inspires and excites so you can recreate the same feeling on the selling floor. Presented by Laurie Pressman, click below to register: Tues. July 13th […]
Coke All Atwitter With Twitter
Only the second brand to sponsor a “trending topic” using Twitter’s promoted tweets, Coca-Cola realized “phenomenal” results from its first paid advertising venture on Twitter, The Financial Times reports. The beverage giant integrated its ads into online discussions last week related to the World Cup and realized 86 million impressions or views of the ads […]
Kodak Sponsors Graphic Design: USA’s Dimensional Digital Print Cover Contest
Graphic designers have a new opportunity to showcase their creativity and the creative options for designing high-impact materials made possible by the KODAK NEXPRESS Dimensional Printing System. Through Graphic Design: USA’s (GDUSA) Dimensional Digital Print Cover Contest, sponsored by Kodak, participants can design an insert that could serve as the cover of the magazine’s September […]
Global Design Organizations Partner to Launch Online Community for Sustainable Design
The design community is invited to co-create for the collective good with the debut of The Living Principles for Design website, the online home for the sustainability framework created in October 2009. The new portal is intended to give the creative community a place to share and showcase best practices, tools, stories and ideas for […]
Super-cool: Think Finishing at the Beginning
This weeks’ super-cool fold can add a lot of interest to a simple mailer. Take a look! via The Digital Nirvana » Blog Archive » Super-cool: Think Finishing at the Beginning.
Type printed in color or on color runs the risk of looking fuzzy, even illegible. Here's why it happens and how to avoid it.
The characters in the fonts we use have very distinct shapes, finely and painstaking delineated. When printed in solid colors—typically black—the shapes and subtleties of these characters can be reproduced with great fidelity. But when printed using screened colors—especially when using several inks—the edges of the characters are defined by a haze of dots rather […]
My Dog is a Marketing Genius
My Dog is a Marketing Genius | Alan Blume – Go Virtual Blog. My dog Betsy is a West Highland white terrier, commonly known as a Westie, and she is a marketing genius. Betsy is 14 years old and employs the best possible marketing techniques which we all can and should use. Betsy the Westie […]
Tips for Writing Direct Mail Marketing Letters
When writing direct mail it is vital that you understand what direct mail is and how is intended to work. Direct mail is in essence a written brochure with a twist. It is a form of direct-response advertising, but unlike other printed ads it has the added goal of asking the reader to follow a […]