by Deborah Corn | Buyers, Customer Communication, Featured, Marketing, Print Buying, Print Sales, Print Services, Printers, Project Peacock, Sales
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and information hub for more than 200,000 global industry members across all my communication channels. I am also on the receiving end of a myriad of daily...
by Kelly Mallozzi | Customer Communication, Marketing, Print Sales, Print Services, Sales
Can you think of a time when you were so surprised that you literally fell off your chair, or spit out your coffee, or (insert terrible cliché about being shocked here)? Well, it turns out that being surprised can often leave a big impression. In fact, those moments...
by David Murphy | Customer Communication, Digital Marketing, Digital Media, Marketing, Print Sales, Sales
Google “what is content marketing” and you’ll get bewildered by a dozen definitions. Some say that content marketing is really anything you publish on your website, blog, or social media. Nope: too broad. Here’s my definition: Good content marketing...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Sales, Print Services, Sales
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or...
by Camille Corr Chism | Customer Communication, Packaging, Print Services, Sustainability
As a packaging engineering geek, I constantly look at the packaging that ships to my home. Ecommerce shipments experienced an explosion increasing 75%-80% in the first half of 2020 versus 2019. For those who decide to forgo the in-store experience, skip BOPIS (buying...
by Sandy Hubbard | Customer Communication, Data, Marketing, Operations, Print Sales, Print Services, Sales
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only...
by Deborah Corn | Customer Communication, Featured, Future of Print, Marketing, Operations, Print Buying, Print Media, Print Sales, Print Services, Printerverse, Sales, Tips
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is...
by Pat McGrew | #PrintSampleTV, Buyers, Creative, Customer Communication, Design, Marketing, Print Buying, Print Sales, Sales, Tips
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a print shop that had been in business since the 1700s. We ran a web press in house, though the newspapers were done over at Princeton Packet. Promotional...
by Sandy Hubbard | Customer Communication, Employment, Marketing, Operations, Print Services
It’s the pandemic, people! Marketing departments in printing businesses — and in your client’s company — are being disrupted. Employees are being reassigned, laid off, taking paid time off, or pivoting to address urgent priorities. In this environment,...
by Kelly Mallozzi | #PrintSales, Customer Communication, Operations, Print Sales, Print Services, Sales
The year that seemed it would never end, and that most people said was the worst they have ever experienced, is ending. Let’s take a moment to sit with that. Let it wash over you. It’s almost over. And now, it is time to start making plans for 2021 and beyond. Don’t...
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