by Deborah Corn | Customer Communication, Featured, Future of Print, Marketing, Operations, Print Buying, Print Media, Print Sales, Print Services, Printerverse, Sales, Tips
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is...
by Pat McGrew | #PrintSampleTV, Buyers, Creative, Customer Communication, Design, Marketing, Print Buying, Print Sales, Sales, Tips
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a print shop that had been in business since the 1700s. We ran a web press in house, though the newspapers were done over at Princeton Packet. Promotional...
by Sandy Hubbard | Customer Communication, Employment, Marketing, Operations, Print Services
It’s the pandemic, people! Marketing departments in printing businesses — and in your client’s company — are being disrupted. Employees are being reassigned, laid off, taking paid time off, or pivoting to address urgent priorities. In this environment,...
by Kelly Mallozzi | #PrintSales, Customer Communication, Operations, Print Sales, Print Services, Sales
The year that seemed it would never end, and that most people said was the worst they have ever experienced, is ending. Let’s take a moment to sit with that. Let it wash over you. It’s almost over. And now, it is time to start making plans for 2021 and beyond. Don’t...
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