by Deborah Corn | #PrintSales, Buyers, Customer Communication, Featured, Marketing, Print Buying, Print Sales, Print Services, Sales
If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew Parker, you probably know I focus on helping printers create long-term relationships with print customers. I benefited from long-term relationships with...
by Tod Cordill | Customer Communication, Digital Marketing, Marketing, Print Sales, Print Services
The other day a client forwarded me an email that was written by the president of a commercial printing company who asked: Does anyone have suggestions for marketing specifically designed for lead generation? I’ve done plenty of work with this client over the years...
by Sandy Hubbard | Customer Communication, Marketing
Whether you bring in a pro to help you update your website — or do it yourself — there are 10 things to do before you hit the publish button. But first! I’d like to talk about one of my early clients. Mike Hasson was the founder of the Hasson Company, a...
by Tod Cordill | Customer Communication, Marketing, Print Sales, Sales
I remember the first time I read about the marketing funnel and how prospects go through an awareness, consideration, and decision process on their way to becoming a customer. It made so much sense. The other elegant thing about the funnel is it is large on top and...
by Kelly Mallozzi | Customer Communication, Print Sales, Print Services, Sales
I’ve been there and I’ve done it. Summer comes. You take your foot off the gas pedal a bit. You tell yourself that people are on vacation. Things are “slow”. And you’re not wrong. People ARE on vacation. Things DO slow down. But this is 2021. This is a different year,...
by Deborah Corn | #PrintSales, #ProjectPeacock, Buyers, Customer Communication, Direct Mail, Featured, Marketing, Print Buying, Print Media, Print Sales, Print Services, Project Peacock, Tips
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office...
by Deborah Corn | Buyers, Customer Communication, Featured, Marketing, Print Buying, Print Sales, Print Services, Printers, Project Peacock, Sales
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and information hub for more than 200,000 global industry members across all my communication channels. I am also on the receiving end of a myriad of daily...
by Kelly Mallozzi | Customer Communication, Marketing, Print Sales, Print Services, Sales
Can you think of a time when you were so surprised that you literally fell off your chair, or spit out your coffee, or (insert terrible cliché about being shocked here)? Well, it turns out that being surprised can often leave a big impression. In fact, those moments...
by David Murphy | Customer Communication, Digital Marketing, Digital Media, Marketing, Print Sales, Sales
Google “what is content marketing” and you’ll get bewildered by a dozen definitions. Some say that content marketing is really anything you publish on your website, blog, or social media. Nope: too broad. Here’s my definition: Good content marketing...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Sales, Print Services, Sales
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or...
by Camille Corr Chism | Customer Communication, Packaging, Print Services, Sustainability
As a packaging engineering geek, I constantly look at the packaging that ships to my home. Ecommerce shipments experienced an explosion increasing 75%-80% in the first half of 2020 versus 2019. For those who decide to forgo the in-store experience, skip BOPIS (buying...
by Sandy Hubbard | Customer Communication, Data, Marketing, Operations, Print Sales, Print Services, Sales
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only...
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