by Deborah Corn | Creative, Customer Communication, Featured, Girls Who Print, International Print Day, Print & Digital, Print Media, Print Production, Printerverse
The global print community will gather to celebrate Girls Who Print Day on October 13, and International Print Day on October 26, hosted online by Print Media Centr September 28, 2022 — The Printerverse – Two print industry milestone events hosted and produced...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Customer Communication, Design, Education, Featured, Marketing, Print Buying, Print Production, Print Sales, Print Services, Project Peacock, Video
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information...
by Sandy Hubbard | Customer Communication, Marketing
A clear marketing message is a challenge for most printers. We write and write and write, thinking that print customers care. They don’t. I’ve talked about brevity and simplicity – and now I want to focus on clarity. When I perform Marketing Reviews, I see printers...
by Deborah Corn | Customer Communication, Design, Education, Featured, Operations, Print Buying, Print Production, Print Sales, Print Services, Sales, Training
The summer is approaching and that typically means a little slow down for most print businesses, but honestly who knows anymore. We will collect metrics as we live through it and reflect on this and past years, like most situations since Covid kicked off. So, I’ll...
by Sandy Hubbard | Customer Communication, Marketing, Operations, Print Sales, Publishing
Your business deserves the very best treatment in telling its story. Elevate it with print! Here’s why, and I believe this with all my heart: Print makes stories memorable. It gives ideas stature. Statistically, most of us have written carefully-crafted...
by Deborah Corn | Buyers, Customer Communication, Employment, Featured, Jobs, Marketing, Operations, Print Buying, Print Production, Print Sales, Print Services, Sales
Making print sales isn’t easy these days. Supply chain issues are disrupting the process and the ability to promise everything will be ok with 100% certainty. This situation can make even the most seasoned print customers nervous especially if they work as a print...
by Sandy Hubbard | Customer Communication, Marketing, Operations, Print Sales
To improve our businesses, we need to continuously learn about the people we serve. Think about the process of asking for customer feedback, for example. While it’s not specifically a marketing activity, it shows customers we care about our relationship with them and...
by Tod Cordill | Customer Communication, Marketing
Edelman PR consultancy recently released their annual Edelman Trust Barometer report. They surveyed over 36,000 people in 28 last November to gauge trust in institutions. A recent survey shows that people trust businesses more than NGOs, governments, and media. Trust...
by Deborah Corn | Customer Communication, Education, Employment, Featured, Future of Print, Marketing, Operations, Print Sales, Print Services, Printerverse
This annual post has traditionally focused on what is in front of us in order to help customers generate business results with print. While there is still some uncertainty when it comes to planning meetings and events and when/if there will be a return to offices, we...
by David Murphy | Customer Communication, Marketing, Operations, Print Sales, Print Services, Sales
This blog is part 3 of a 3-part series: Maximize New Opportunities Through Current Customers. Catch-up here: Part 1 – Is Your Print Business Maximizing the Value of Your Customers?, Part 2 – How A Customer Reference Program Can Help You Sell More Print...
by Sandy Hubbard | Customer Communication, Direct Mail, Marketing, Print Media
Remember the 1980s public service announcement: “This is your brain on drugs. (Egg sizzles in a hot frying pan.) Any questions?” Sure, we all made fun of the ad, and it became the meme of its time. But it made an impression. It had a short, simple message with a...
by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Media Centr, Print Sales, Print Services, Project Peacock, Sales, Slider
This year has, in many ways been one giant blur. It was January, yada-yada-yada, and here is my year-end wrap-up post. What did I do? What did I accomplish? What did I learn? I took a look back at 2021… Project Peacock morphed into a resource and education...
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