Equality, Technology, and HERstory
Happy Women’s Print HERstory Month to one and all! Of course, this print-centered initiative occurs alongside Women’s History Month, marked throughout March each year to celebrate women’s accomplishments and highlight women’s issues. Unfortunately, here in the UK specifically and I suspect elsewhere, the main news stories at the moment are emphasising how challenging and dangerous […]
Say YES to Customer Lists from Colleagues Who Are Closing Their Doors
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only gave me […]
Remote Control: Cybersecurity and Working From Home
We’re all getting used to the ways in which COVID has changed our working lives. Dealing with restless children, tolerating loud roommates, Zoom fatigue, spouse fatigue, eating the same lunch again fatigue – the list goes on. These challenges are painfully present, but cybersecurity vulnerabilities, while closer to the bottom of your day-to-day worry list, […]
It Takes Two: Digital Twins in Print and Beyond
Happy New Year, Printerverse! Certainly here in the UK we still find ourselves at home, living our lives through screens. I’m sure all of us have friends, family, and colleagues that we haven’t seen from below the shoulders for the best part of a year, if not longer. We have become accustomed to our digital […]
Comms 2021: Employee Ambassadors and Data-Driven Culture
What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram, gamers racking up millions of views on YouTube, business thought leaders who represent brands and organisations at corporate events – the list goes on, with influencer continuing to be one of the biggest marketing buzzwords of […]
A Hybrid World: Print and Extended Reality
Well, we’re not together again just yet. Who else is nostalgic for the naivety of spring, when we thought the situation might be short-lived? Now we’re in autumn, and I think many of us are a bit more pragmatic about the short-term and long-term impact of the pandemic. I have written before about how COVID-19 […]
The Future of Work, the Future of Print
How do you define the ‘print industry?’ To borrow a lyric from The Sound of Music, how do you catch a cloud and pin it down? So vast is its context and so far-reaching is its impact, exploring the future of work in relation to the print industry has its challenges. The long-term effects on […]
Print, Technology and the Circular Economy
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a chance for our natural habitat to ‘heal’ as people stayed home, factories closed their doors, cars stayed off the roads, and flights were grounded. However, on the other side of the coin, the pandemic […]
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of mine are: strolling around […]
4 Ways Emerging Tech Can Help You Manage Supply Chain Risk
I didn’t plan on writing something that adds to the coronavirus information overload, but unfortunately, it continues to be at the forefront of my mind both personally and professionally, whether I like it or not! From a business perspective, there’s no doubt that COVID-19 is wreaking havoc around the world. Axios reports almost three-quarters of […]
Print With a WOW at Dscoop with Design Strategist Vicki Strull
We only have eight seconds to catch someone’s attention. Still with me? In this Podcast from the Printerverse episode, Deborah speaks to Vicki Strull, Design Strategist and Brand Visionary at Vicki Strull Consulting, at the Dscoop Edge event in Orlando. She shares some interesting insights and statistics that provide some food for thought on the […]
Leverage Client CRM Data to Improve Print Sales
Customer Resource Management platforms have been around for over twenty-five years now, and seem to be everywhere. If you haven’t been implemented CRM, or given much thought about your clients’ use of CRM, why should you be concerned about it now? You should pay attention to CRM because: 91% of businesses with over 10 employees […]
