Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off Actress’s Face
Brazil continues it’s STREAK with the coolest uses of print out there!! This is from ADWEEK. Hat tip to Rick Littrell for sharing on Facebook! Here’s a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special […]
Do You Ask For Print Samples? I Do, Now!
by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I have been working on a bunch of print jobs that have complicated set ups and an interesting set of finishing requirements. Some of the pieces need complete perforations and others need to be finished as book blocks even though they aren’t technically books – more like […]
Why Designers Need To Understand The Print Universe
by Roberto Blake Print Design is one of the more challenging aspects of being a graphic designer. There is more to it than the pixels of digital and web design. You have to consider the digital print production process and how the types of media you are printing on effect and impact design decisions. You […]
#UKvUSA: Who Really Chooses Paper?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]
And The Magic Ingredient Is…. Paper!
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! If you have been following me you know that I work with customers to help them be the best they can be. Last month I told you my tale of woe as I tried to get a job done on an inkjet press and managed to mangle […]
#UKvUSA: Who Really Cares About Color
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Yes, Business Cards Still Matter, Here is Why…
By Roberto Blake Despite whatever you’ve heard from your favorite marketing guru, business cards are not DEAD in 2015, they won’t be dead in 2020 or 2025 for those of you clever people trying to “future proof” your marketing strategy. The primary argument is that “business cards are just a way to convey information, you […]
Print @ SXSW
by Craig A. Bower I’ve kept myself pretty busy in the weeks since South by Southwest (SXSW) – an incubator of cutting-edge technology and digital creativity in Austin, TX – ended. Busy reading the media coverage and separating hype from reality. Busy downloading and trying out new apps I learned about. Busy following up with contacts. […]
How Bad Design And Presentation Kills Good Business
By Roberto Blake “Presentation isn’t everything, it’s the only thing…” If you’ve never heard that quote before, it’s because it belongs to me. Your customers won’t get far enough to know whether your website or product works properly, fits their needs or has a great user experience, if they are immediately turned off by the […]
1/1 Interview with Bill Borrelle, Brand Transformer and Strategist at Pitney Bowes
A few weeks back I had the honor to be invited by @PitneyBowes to participate in their first #powerofprecision chat on Twitter. The topic was the NEW Pitney Bowes, and yeah from head-to-toe this well-established and iconic brand has received quite a makeover! The chat was filled with marketers and brand strategists who were there […]
One Hot Order Of Print Coming Up, Hold The Digital
While many out there are trying to figure out how to incorporate digital into their offerings and marketing budgets, I am here today to celebrate ink on paper! So put on your printed party hats and have your printed noisemakers at the ready… it’s PRINTSPIRATION TIME! Winner Winner, Chicken Dinner? Over the winter holidays I […]
Canada Gives Their Passports A Cool UV Makeover
I did a little research and it seems these cool new Canadian Passports were issued in 2013. I am not sure why they are making the rounds now, but I saw them, so I am sharing! Not only are they cool, but they remind me of the backlight posters I used to have when I […]
