by Tod Cordill | Digital Marketing, Marketing, Search Marketing
It takes a lot of content about a topic to increase search traffic results. Google takes several factors into account when deciding how high to rank your website for a particular search, including: Overall website quality The amount of content related to the topic The...
by David Murphy | Digital Marketing, Digital Media, Marketing
Sending print customers newsletters is an idea that has crossed the mind of every print business owner or marketing manager. “We should start sending out newsletters!” Sounds like a good idea, but is it? Here are three reasons not to send newsletters: Newsletters are...
by David Murphy | Digital Marketing, Digital Media, Marketing, Print Sales, Print Services, Sales, Search Marketing
People love video marketing. OK, maybe that’s not true for everyone. People love video! Yes, that is true, especially on the internet. Facts: People spend 88% more time on a website that has video. Video generates 1200% more shares than both images and text. By...
by David Murphy | Digital Marketing, Digital Media, Marketing, Print Sales, Print Services, Sales, Search Marketing
Video is a marketing tool that print business owners should not ignore. Generally speaking, printers just don’t utilize video to its full potential to build their brand and drive new customer demand. Why? Some think video production is difficult, others think it is...
by David Murphy | Digital Marketing, Digital Media, Marketing, Print Buying, Print Sales, Print Services, Sales, Search Marketing
Part 2 of a 2-part series How can your print business reach print buyers by using digital advertising? There’s no shortage of opportunities to spend your money on advertising, but which options are best for your business? In part 1 of this series, we presented the...
by Tod Cordill | Digital Marketing, Marketing
The wide range of marketing skills and talents fall into two categories of people, Marketing Creatives and Marketing Technologists. Marketing creatives include branding specialists, designers, creative directors, content writers, and copywriters. While the creative...
by Tod Cordill | Digital Marketing, Marketing
Over the past few months, I’ve written about the changes in Google search results pages and how they impact companys’ search performance. There are many ways people may learn about suppliers. Ranking high in search results may not be essential for every company. But a...
by David Murphy | Digital Marketing, Marketing, Print Sales, Print Services, Sales, Search Marketing
Part 1 of a 2-part series Paid digital advertising is one of the most effective and cost-efficient ways for a print business to reach large targeted audiences of print buyers in a short period of time. Yet for a lot of owners of smaller print businesses, paying to...
by Tod Cordill | Digital Marketing, Search Marketing
Many online platforms aim to keep you on the site as long as possible in the hope that you will eventually click a link in a digital advertisement. Social media platforms do this by entertaining and displaying content that their algorithms predict you’ll spend...
by David Murphy | Digital Marketing, Marketing, Print Sales, Print Services, Sales, Search Marketing
If you’re like most print service providers, you are trying to grow your business. You want new customers while strengthening the loyalty of your current ones. Beyond those simple goals, you also want to expand your share of your customers’ print wallet by increasing...
by Tod Cordill | Digital Marketing, Marketing, Search Marketing
Google continually makes changes to search results pages, walking a fine line between providing a good user search experience and increasing search ad revenue. The coveted #1 search position for any particular search term may not even appear above the fold, which is...
by Deborah Corn | Design, Digital Marketing, Finance, Marketing, Print Sales, Print Services
This is not a political post. It’s a financial one for design, print, and marketing pros. At the end of 2020, the United States Construction Industry was valued at $1.36 Trillion Dollars. Even with the pandemic, private residential and non-residential construction had...
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