by David Murphy | Customer Communication, Digital Marketing, Marketing, Print Sales, Print Services, Sales, Slider
This blog is part 2 of a 3-part series: Maximize New Opportunities Through Current Customers How many print buying prospects have you quoted that say they want to “think about it.” Maybe they do, maybe they don’t, but delayed buying behavior like this often occurs...
by Tod Cordill | Digital Marketing, Direct Mail, Email Marketing, Marketing Automation, Slider
People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post addresses this common problem and provides a real-life example to obtain people’s preferred mailing addresses. The goal of this article is to:...
by David Murphy | Customer Communication, Digital Marketing, Email Marketing, Marketing, Sales
Many printing companies rely on email as their primary communications tool for reaching customers and prospects. Generally, email is used more than phone calls and face-to-face meetings combined. But email is hard and it’s getting harder. As old and omnipresent as it...
by Tod Cordill | Digital Marketing, Direct Mail, Marketing, Print & Digital, QR
Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in marketing. When looking through my mail the other day I decided to take a look at how companies are using the QR codes in their direct mail. The...
by David Murphy | Digital Marketing, Marketing, Operations, Print Sales, Print Services
What is a customer worth to your business? The simplest calculation is your customer lifetime value (CLV), which is the profit you expect to earn from an average customer over the life of your business relationship with that customer. To simplify, suppose your average...
by Tod Cordill | Digital Marketing, Direct Mail, Interactive, QR, Trends
QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a...
by David Murphy | Customer Communication, Digital Marketing, Marketing
The truth is that most businesses (print or otherwise) do not have a public relations (PR) plan. We are all busy and the idea of creating and structuring a formal PR plan gets deprioritized below operations, sales, and even marketing. Most businesses only think of PR...
by Tod Cordill | Customer Communication, Digital Marketing, Marketing, Print Sales, Print Services
The other day a client forwarded me an email that was written by the president of a commercial printing company who asked: Does anyone have suggestions for marketing specifically designed for lead generation? I’ve done plenty of work with this client over the years...
by David Murphy | #seo4printers, Digital Marketing, Marketing, Operations, Print Sales, Sales
What do you think is the highest-priority marketing objective of print businesses today? To drive sales revenue or drive lead generation? Recent research shows that lead gen is #1. This was surprising to me at first because you can’t pay the bills with leads....
by David Murphy | Digital Marketing, Marketing, Print Sales, Sales, Social Media
LinkedIn advertising is an expensive form of B2B digital advertising. It’s also one of the most cost-efficient. Wait, how can it be both? The answer arises by looking beyond the cost of placing an ad and the potential ROI. LinkedIn ads aren’t for every print...
by David Murphy | Digital Marketing, Marketing, Operations
A print industry friend of mine asked my opinion about how he should budget for marketing this year. I’ll share with you, my Print Media Centr friends, what I told him. While there isn’t a single right answer, there are some directional guidelines that companies use...
by David Murphy | #seo4printers, Digital Marketing, Digital Media, Marketing, Search Marketing
Getting your print company’s website organically ranked by search engines is one of the toughest digital marketing challenges you face. You have hundreds or thousands of competing businesses trying to beat you in the race to be found in Google searches for keywords...
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