Print’s New Frontier: Profit Potential of Integrated Direct Mail Campaigns

a row of blue and magenta dollar signs in a black background

Digital marketers are faced with two growing challenges — digital marketing effectiveness is being reduced due to increased user privacy, and at the same time, digital advertising costs are increasing. This presents opportunities for direct mail suppliers. However, there is an increasing number of digital-first direct mail companies. These companies sell directly to digital marketers […]

Readers Choice 2023: Top 10 Posts Picked by The Printerverse

an alien in outer space

The Citizens of the Printerverse have spoken and voted by clicks to pick the top 10 posts shared by Print Media Centr in 2023. These posts are focused on helping the industry elevate and do better in a myriad of ways. From personal to business development, print sales, B2B marketing, the return of drupa, and […]

Why Print Businesses Should Wait to Ditch Twitter

twitter x logo abstract

The decline of Twitter aka X as a social media platform has had many print businesses and individuals wondering if they should dump their accounts. There are many practical reasons why you may not want to delete your account quite yet.  For the sake of expediency, I will refer to “Twitter” and “tweets” rather than […]

How to Acquire Valuable Backlinks for Your Printing Business Website

backlinks to improve website performance and seo

To improve the SEO (Search Engine Optimization) rankings of your printing business, you must build a large number of high-quality backlinks to your website. Backlinks, also known as inbound links, are hyperlinks that originate from one website (the source) and point to another website (the target or destination). They can be a text link, an […]

Leveraging Google Analytics and Google Search Console To Make Better Marketing Decisions

laptop screen showing google analytics and google search console print media centr

As a print service provider, your decisions about marketing investments should be as precise as your printing. In this era where data is the kingpin of decision-making, Google Analytics and Google Search Console are two indispensable tools that can help you sharpen your marketing initiatives. Understanding these tools is not just a skill but a […]

Is TikTok Marketing Right for Your Print Business?

an influencer making a product marketing video for tiktok

“TikTok is just a fad for kids. Kids don’t buy print, so I shouldn’t waste my time thinking about TikTok.” ~ Old-fashioned printing company executive Wrong, wrong, wrong. First of all, TikTok may or may not be appropriate for your print business, but if it isn’t, the reason is NOT that this platform is just […]

How To Boost Your Print Shop’s Open House with Digital Marketing

How To Host A Successful Open House Event For Your Small Business Print Media Centr

Hosting an open house event at your print shop is a great way to showcase your capabilities to your prospects and re-engage your current customers. That’s the great part about open houses: They can reignite cold sales funnels and accelerate new and current opportunities. The not-so-great parts of hosting an open house are that the […]

Should You Email People Who Didn’t Ask You To?

woman's hands on laptop sending emails

Print business owners and marketers: Raise your hand if you have ever sent email marketing to a prospect database “that you acquired somewhere.” Be honest. (OK, everyone can put their hands down now). Email marketing is a natural complement to direct mail marketing. It’s also an efficient way to reach a lot of prospects in […]

Can Geofencing and Retargeting Work for Your Print Marketing?

purple image of geofencing for marketing

Your prospective print customers are everywhere. And yet they can be so hard to find. Quite a few of them are using your competitors, but some of those users would be better off buying print from you. To generate new leads and new revenue for your print business, consider two digital marketing strategies: geofencing and […]

Marketing Strategy + Execution + Continuous Improvement = Long-Term Profit

a chart showing long term profits

Every printing company needs a marketing strategy, but most don’t have one. Strategically and logically combining print-based marketing and digital marketing is critical to achieving efficiency (minimal waste) and effectiveness (maximum ROI). Whether you believe your primary objective is building brand awareness, generating quality leads, strengthening customer retention, or increasing average order value, your ultimate […]

Why Creating a Search-Optimized Print Website Feels So Good

a frustrated woman and a happy woman sitting at a computer

Search Engine Optimization (SEO) feels so good. Why? Because a search-optimized print website can help you meet strangers: qualified print buyers you have never heard of and who possibly have never heard of your printing business. They are ‘qualified’ because they likely have the intent to purchase and proactively contact you to learn more. It’s […]

Cookie Cutter Print Marketing Doesn’t Generate High ROI

cookie cutter gingerbread man and cookie dough

Print shop owner #1: “Lead generation is hard, expensive, time-consuming, and frustrating.” Print shop owner #2: “We are getting great ROI on our marketing, our customer base is growing, and we get new leads all the time.”  Both these printers are doing the same thing. One is winning and the other is wasting. Marketing ROI […]