Social Media Case Study: Girls Who Print and #PrintHERstoryMonth
This year, for #PrintHERstoryMonth at #GirlsWhoPrint, I had the honor of running the social channels (Twitter, Facebook, and Instagram) and posting in the LinkedIn Group as we celebrated over 50 women who shared their print origin stories and advice for advancing in our industry. I learned a lot. I improved my skills immensely. And I […]
Print Samples: 19 Crimes Taught Us AR with Story
When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a pantheon of fabulous wines. To get noticed in the market you need a great story, and that is where the combination of great wine, an Augmented Reality platform, and some amazing storytelling came together, and 19 […]
Using Content Marketing to Drive Print Buyers to Your Business
Google “what is content marketing” and you’ll get bewildered by a dozen definitions. Some say that content marketing is really anything you publish on your website, blog, or social media. Nope: too broad. Here’s my definition: Good content marketing is what your company shares that is relevant, useful, or inspirational to your current or future customers. […]
My 2021 Resolution: To Help More Printers Get More Customers!
My name is David Murphy and I love to help printers bring value to new customers. In fact, it’s been my passion for over three decades (and I’m still young!) When I was in high school in the ‘80s, my friends worked in restaurants and mall stores. Those jobs were just not for me. So […]
Why Digital Marketers Like Direct Mail to Close the Deal
Back in the 1980s, I met my future and current wife who grew up in the family print business. I loved walking around the shop and seeing, and sometimes feeling (I couldn’t help myself!), all the cool jobs flowing through the printing and bindery processes. But I was a design engineer. My world was numbers. […]
Get Informed on Informed Delivery and Other Direct Mail Enhancing Opportunities
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) • Successful actions when launching direct mail with Informed Delivery • Leveraging Informed Delivery for increased campaign engagement • Postage Promotions for Informed Delivery • Do […]
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of mine are: strolling around […]
Raise Your Voice: Conversational AI in a Multisensory World
Since joining the print industry as a trade journalist in 2015, I have walked many trade shows, attended many conferences, and experienced many incredible innovations. I look forward to a print event every time, and I love seeing technology both familiar and unfamiliar, faces both old and new. Earlier this year I had the pleasure […]
How to Measure Print Marketing Performance
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and get directions of all types. But perhaps the biggest change is the impact it’s had on marketing. The internet brought the age of digital marketing with highly focused audiences, and immediate […]
5 Things Every Printer Needs to Know About Marketing Automation
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching $25.1 billion annually by 2023 from $11.4 billion last year. (Source: MarTech Today) This growth is fueled by increased penetration, particularly in mid-sized […]
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San Francisco Bay Area, Project Peacock saddled up and launched our 2018 tour last week in Austin, Texas. Me and my Peacock partners Canon Solutions America, Domtar Paper, Scodix and Miralupa, had 3 fantastic days of visits sharing printspiration with […]
Getting Physical With The Digital Ether Takeover
According to recent reports, Apple’s investors are urging the iPhone maker to help reduce smartphone addiction among children. While I don’t doubt smartphone addiction may be a thing at the moment, my own usage habits lead me to think this issue will be short-lived. When I’m at home, my smartphone stays on my desk. I […]
