by Pat McGrew | #PrintSampleTV, Digital Print, Packaging, Print Services
The hot topic this year is packaging and all of the things you can do with it. It’s the most common billboard available and it isn’t used to its full capability. Think about it, every package can carry a logo and a tagline, but what about an invitation to buy an...
by Sandy Hubbard | Digital Print, Events, Marketing, Print Media, Print Services
Are you focused on recruiting new members and getting buy-in from your prospects? Try using variable print when holding your recruiting events. Personalizing the marketing package helps you gain trust and commitment. I’ll give you two examples of how to combine...
by Camille Corr Chism | Consumables, Digital Print, Environment, Packaging, Print Sales, Print Services, Sustainability, Trends
Have you ever wondered what you or your customers can do with your decorated, embellished packaging and printed materials post-use? Once you really start digging into the topic, it becomes apparent that the word ‘sustainable’ has many meanings. It seems as if the...
by Pat McGrew | #PrintSampleTV, Augmented Reality, Digital Print, Labels
This is the story of dimensionality. Textures, shine, matte, and a host of other print embellishment options can take print to a new level. The differentiation that texture brings is something you can test for yourself. Think about the last handful of business cards...
by Pat McGrew | #PrintSampleTV, Augmented Reality, Digital Print, Labels
There are dozens of ways you might create a label. You might do it on your desktop printer using label stock bought online or at the office supply store. If you need more volume, you may look to find a provider who can meet your needs. There are online label printers...
by Camille Corr Chism | Consumables, Digital Print, Environment, Packaging, Print Sales, Print Services, Sustainability, Trends
Sustainability is one of the hottest topics in the world of packaging today. Companies proactively seek ways to define sustainability, outline targets, and develop sustainable packaging to meet their objectives. The packaging industry is predicted to surpass $230...
by Camille Corr Chism | Design, Digital Print, Packaging, Print Sales, Print Services
Everyone seems to be talking about supply chain issues and the paper shortage right now. Though the shortage is centered in Europe, this is having a worldwide impact. As a packaging professional keeping up with supply chain issues over the last two years, this round...
by Camille Corr Chism | Design, Digital Print, Packaging, Print Sales, Print Services
It is estimated that the global digital print market for packaging will reach $28 billion by 2024. This segment has grown by leaps and bounds over the last ten years. Packaged beverages have been a significant driver of growth. Beverage manufacturers made digital...
by Camille Corr Chism | Design, Digital Print, Packaging, Print Sales, Print Services
Digital printing is all the rage, we hear about it often in the packaging industry. How did we get here? Currently, there are over 25,000 companies in the United States alone that specialize in commercial printing, and just under 10,000 of those companies have digital...
by Pat McGrew | #PrintSampleTV, Digital Print, Inkjet, Publishing
Have you been following the stories of innovation in magazines and catalogs? Articles will spotlight personalization and targeting, often implying that the techniques are new. But they are not! Twenty years ago, I was working with the team at Xplor International to...
by Nichole Jones | #ProjectPeacock, Buyers, Creative, Design, Digital Print, Direct Mail, Education, Marketing, Packaging, Print Buying, Print Production, Project Peacock
These days good information is increasingly difficult to come by. Unless you already know what you’re looking for, you may have to dig through a few google pages to find the “right” information. Sure, my keywords will get me towards what I need…but after filtering...
by Tod Cordill | Digital Marketing, Digital Print, Direct Mail, Marketing, Print & Digital, Social Media
Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct mail to drive consumers to retail stores and a Chick-fil-A integrated marketing campaign that I read about several years back came to mind. A quick web...
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