by David Murphy | Digital Marketing, Digital Media, Email Marketing, Marketing, Print Sales, Print Services
Every printing company needs a marketing strategy, but most don’t have one. Strategically and logically combining print-based marketing and digital marketing is critical to achieving efficiency (minimal waste) and effectiveness (maximum ROI). Whether you believe your...
by David Murphy | Digital Marketing, Digital Media, Email Marketing, Marketing, Print Sales, Print Services
Search Engine Optimization (SEO) feels so good. Why? Because a search-optimized print website can help you meet strangers: qualified print buyers you have never heard of and who possibly have never heard of your printing business. They are ‘qualified’ because they...
by David Murphy | Digital Marketing, Digital Media, Email Marketing, Marketing, Print Sales, Print Services
Print shop owner #1: “Lead generation is hard, expensive, time-consuming, and frustrating.” Print shop owner #2: “We are getting great ROI on our marketing, our customer base is growing, and we get new leads all the time.” Both these printers are doing the same...
by Sandy Hubbard | Email Marketing, Marketing
The following customer success story will help you improve your newsletter engagement and content marketing results. For my birthday, my cousin ships a gigantic gift box filled with unusual items she collects all year. Might be silver ornaments shaped like body parts...
by Tod Cordill | Digital Marketing, Direct Mail, Email Marketing, Marketing Automation, Slider
People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post addresses this common problem and provides a real-life example to obtain people’s preferred mailing addresses. The goal of this article is to:...
by David Murphy | Customer Communication, Digital Marketing, Email Marketing, Marketing, Sales
Many printing companies rely on email as their primary communications tool for reaching customers and prospects. Generally, email is used more than phone calls and face-to-face meetings combined. But email is hard and it’s getting harder. As old and omnipresent as it...
by Sandy Hubbard | Email Marketing, Marketing, Printers
Email is a basic tool, but it is very powerful and has decades of marketing practices behind it. It’s perfect for a printing company on a budget. Using affordable and strategic marketing tools such as email on a regular schedule will help plant your brand firmly and...
by Sandy Hubbard | Email Marketing, Marketing
When I was a kid, there was this thing called the Helping Hand Program. If you were hurt, lost, or in danger, you could knock on the door of a house that had a handprint sign in the window. Kids knew that the family with a handprint sign would watch over you until...
by Sandy Hubbard | Email Marketing, Future of Print, Print & Digital
Many printers I talk to act like email is some fancy new invention. It’s been around for 25 years as a business tool. It’s going to be around in the future. It’s here to stay. Email should be a key item in your printing sales toolkit: Setting...
by Tod Cordill | Email Marketing, Marketing
The cause and effect of business and marketing best practices are not always clear and obvious. But these unusual times provide lessons that make the cause and effect of these practices painfully clear. Don’t pretend it’s business as usual We all want normalcy....
by Sandy Hubbard | Email Marketing, Marketing, Operations, Print Services, Sales
How do you communicate with your customers? Are you stuck in one channel or are you mixing it up and keeping it spicy? Many printers prefer to handle customer communication through email. Email is quick, immediate, efficient and affordable. As a way to stay in touch...
by Sandy Hubbard | Email Marketing, Marketing, Print & Digital, Print Media, Print Sales
Create a three-cornered marketing communications powerhouse to open doors, get recognized, and make yourself indispensable. I am a huge believer in print plus email as a powerhouse marketing combination, and I write about that topic a lot. When you add a third...
Page 1 of 412...Next»Last »
