The cause and effect of business and marketing best practices are not always clear and obvious. But these unusual times provide lessons that make the cause and effect of these practices painfully clear. Don’t pretend it’s business as usual We all want normalcy....
How do you communicate with your customers? Are you stuck in one channel or are you mixing it up and keeping it spicy? Many printers prefer to handle customer communication through email. Email is quick, immediate, efficient and affordable. As a way to stay in touch...
Create a three-cornered marketing communications powerhouse to open doors, get recognized, and make yourself indispensable. I am a huge believer in print plus email as a powerhouse marketing combination, and I write about that topic a lot. When you add a third...
Should we use seasonal content in print and email if we want people to engage, remember and even share? The answer is YES if the seasonal content is fresh, original, memorable and has a unique point of view. Here’s how to add a seasonal element to your...
The guys over at chiefmartec have been tracking marketing technologies since 2011. Over that time their list of marketing tech solutions has grown from 150 to over 7,000. That’s 7,000 solutions out there competing for a piece of the marketing budget. This presents a...
Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them coming back), ask for permission to interact in all the places where they spend time and pay attention — and then reward them lavishly. I’d...
Over the past few months, we’ve discussed calendar based and behavior based email marketing. But there’s a classic chicken or the egg problem… how do you grow your list of emails in the first place? Use email capture forms to transform your website from a digital...
Last month I discussed calendar based emails, which is sending emails when you want to send them. These calendar-based emails might be a newsletter sent at a regular schedule or a campaign when you want to market an event. While you may target part of your audience to...
Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent based on your marketing calendar and are not triggered by a particular behavior. Examples of calendar-based emails include: Email newsletter Marketing...
Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their email marketing with an ambitious schedule and then settle down to a reasonable pace once they see the discipline it requires. When the program stalls...
Over the years I have designed very successful cold email campaigns that converted in the double digits. I’m not against them. However, when we think of cold emails, we are more likely think of this poor example: “Do you have any printing we can bid on? We have very...
MailChimp, one of the most popular email service providers, launched a direct mail postcard feature earlier this summer. Several questions immediately came to mind when I heard of this: Is personalized direct mail supported? Do the postcards integrate into MailChimp’s...
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