Top 5 Print Media Trends Every Marketer Should Know
In a world dominated by digital marketing, print media continues to thrive by reinventing itself. While many predicted that print would diminish in the face of the digital revolution, it has proven to be resilient, particularly when integrated with digital campaigns. This ability to evolve makes print an essential part of the marketing mix, delivering […]
The Opportunity Economy Delivers Growth for Print Businesses
Attention U.S. print business owners and employees of printing companies! With the election coming up, I am hopping on my soapbox to appeal for the economic plan that will foster print business revenue growth, create loyal and collaborative customers, and contribute to the future of the printing industry. You may be familiar with one aspect […]
Big Business Awaits in the Flexible Packaging Market for Printers
With dueling print industry tradeshows overlapping in the US this year, I chose to attend LabelExpo Americas and skip Printing United. While that may seem a strange choice, it was a strategic decision to go where I believe unbridled growth and opportunity lie for commercial, label, and packaging printers. The experience delivered on all my […]
Podcasts About Printing, Packaging, Design and Marketing for Your Playlist
I have had the honor of being included on lists highlighting where to find topical podcasts about print and marketing, so it’s my turn to give back. I don’t want to assume anyone reading this post is familiar with my offerings, perhaps this is the first time you have clicked over. If that is the […]
Position Print in a Supporting Role to Reignite Stans and Create New Fans
What do print sales, print business, and print marketing success, have in common with leading actors choosing roles? More than you may think! Grab some popcorn and let me explain. At a certain point in a leading actor’s career, they are faced with the reality of how Hollywood and the world perceive them. While men […]
3 Critical Takeaways from drupa 2024 for Printing and Marketing Businesses
Greetings Citizens of the Printerverse! drupa 2024 is now in the rearview. As your Intergalactic Ambassador, I want to share a few things I learned that I believe will affect the success of print and marketing businesses moving forward. You may agree, you may not… but you can’t say you weren’t warned. European Union Deforesting […]
Antigro Designer to Launch #WeAreDrupa Community Experience at drupa 2024
Kraków, Poland – Antigro Designer, a leading developer of print personalization and customization software for the print industry, is launching drupa’s first ‘printeractive’ community art project, #WeAreDrupa, which will be created in real-time in Hall 7 at drupa 2024. Every drupa attendee and exhibitor will be able to scan a QR code, take a selfie, […]
Creating the Future of Print Together at drupa 2024
Greetings Citizens of the Printerverse! After 8 long years, drupa, the world’s most important global printing event is taking place from May 28 to June 7 in Dusseldorf, Germany. While there will be a staggering number of exhibitors, visitors, represented countries, technology launches, and square meters to cover across the Messe over 11 days, I […]
3 Tactical Strategies to Secure New Print Business Over the Summer
In today’s competitive marketplace, winning new print business requires more than offering quality products and services. It demands a strategic approach incorporating community engagement to strengthen customer relationships, build new relationships, and establish trust with local businesses. Summer is the perfect time to get involved and entrenched with your community. Here are a few ideas […]
Big Changes in Real Estate Mean New Opportunities Ahead for Print Businesses
Attention Printing and Marketing Businesses – BREAKING NEWS! The National Association of Realtors (N.A.R.) has agreed to a groundbreaking settlement, potentially leading to a significant drop in home selling costs by eliminating the standard 6 percent sales commission and lower home prices. As a result of this settlement billions of dollars are expected to flow […]
drupa 2024: The Prime-Time Event for the Global Printing Industry
Over eleven days from May 28 to June 7, 2024, 1,427 exhibitors from 50 countries will present innovative technologies, solutions, and topics that affect the industry now and in the future. A wide range of special events will provide valuable know-how. Focus on digitalization and sustainability. The international printing industry is eagerly looking forward to […]
4 ways to Share Printspiration and Print Love in February and All Year Long
With Valentine’s Day in February, you already have a door cracked open for the opportunity to share some printspiration and print love with your creative print customers. Here are four ideas for winning some hearts, minds, and dollars. Creative Color Combinations A color pallet is key to branding and marketing campaigns. Many of the design […]
