3 Ways to Earn Trust Through Collaboration with Print Customers
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information exchange and administrative collaboration: emails, calls, job status, pricing, billing, and so on. The […]
5 New Business Development Takeaways from KushCon Tampa
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on Podcasts from the Printerverse and owner of Tampa Printer, Gorilla Gurus and Sign Parrot, and Jim Cox, General Manager of Tampa Printer. KushCon is billed as a Hemp & Wellness Expo. There were tons of CBD […]
Building the Future with Print
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand in 2020. If printing wasn’t essential, it wasn’t produced. And when things started to open, ‘essential‘ was applied to the spending, not the materials; was/is it essential to spend money on this? The […]
But Wait, There’s More: 3 New Business Ideas for Print Businesses
The summer is approaching and that typically means a little slow down for most print businesses, but honestly who knows anymore. We will collect metrics as we live through it and reflect on this and past years, like most situations since Covid kicked off. So, I’ll adjust. If you find yourself with a little extra […]
ISA Sign Expo Delivers Thrills and Stills
Printing innovation and possibilities were plentiful at the International Sign Association’s (ISA) signature annual event, Sign Expo, in Atlanta May 4-6. Even my heightened industry event optimism from attending Dscoop Edge Rockies in March (Dscoop’s Edge Rockies Signals The Print Industry is Back To Business) did not prepare me for the wave of energy that […]
How to Help Overworked Print Customers Buy From You
Making print sales isn’t easy these days. Supply chain issues are disrupting the process and the ability to promise everything will be ok with 100% certainty. This situation can make even the most seasoned print customers nervous especially if they work as a print producer at advertising agencies, brands, or corporations that plan their print […]
Dscoop’s Edge Rockies Signals The Print Industry is Back To Business
Community is a word that gets watered down through overuse in the print industry, but there is honestly none better to describe Dscoop. These are passionate, innovative, and creative people working towards a collective common goal – forging a path to a successful print future. I was in the moment Dscoop called to work together […]
Witkowski, Dejan and Strull Launch MarketWise Academy
MarketWise Academy was founded out of the desire to help creative communities navigate and thrive in a post-pandemic world, and to help busy creative and brand professionals stay up-to-date on training and advance their careers. “There’s a learning gap in our industry,” states Daniel Dejan. “Digital-first designers need to understand and master print’s role in […]
2022 CMYK Manifesto: Know, Show, Do, Share
This annual post has traditionally focused on what is in front of us in order to help customers generate business results with print. While there is still some uncertainty when it comes to planning meetings and events and when/if there will be a return to offices, we can control getting best prepared for whatever 2022 […]
Leveraging the Power of Digital Media to Grow the World of Print
The title sounds a bit like a paradox! But the idea came to me this cold winter morning as I sat with my parents pouring over old photo albums. The power of print to rebuild human connections. Every January I order photobooks of my Facebook photos. They select, print, and send me the album and […]
Wrapping Up 2021 with Bullish Thoughts for 2022
This year has, in many ways been one giant blur. It was January, yada-yada-yada, and here is my year-end wrap-up post. What did I do? What did I accomplish? What did I learn? I took a look back at 2021… Project Peacock morphed into a resource and education platform in 2021 and hosted more than […]
Where, Oh Where Did the Print Customers Go?
I have had vast conversations with big-budget buyers and print buyers buying on a budget over the last two years. I have spoken to designers, marketers, and decision-makers on all levels. One thing most have in common – uncertainly regarding their futures, and where they will be working in 2022 and beyond. The ‘where’ not […]
