Get Bullish On Print… or Get Out of The Way.

Getting Bullish on Print - Print Media Centr

If you are a negative Nelson or Nancy, please skip this post. The time for hand-holding and putting on a smile to keep you optimistic about the industry is over. It’s your turn to get on board with the future of print, give back, elevate your game… or get out of the way. You have […]

Champion a Cause to Win Hearts, Loyalty, and New Print Customers

Cause_Marketing-print-media-centr

In 2019, Millennials (23-38 years old) will take over the earth as the largest living adult generation projected to number 73 million, according to the Pew Research Center. Over 85% of Millennials correlate their purchasing decisions to RESPONSIBLE EFFORTS a company is making. (SquareSpace) 91% of Millennials would SWITCH BRANDS to one associated with a cause. (Cone […]

5 Ways to Help Attract and Keep Women in Print – Starting with You!

Happy Women’s History Month… and more relevant for our purposes here, Women’s Print HERstory Month! #PrintHERstoryMonth is a new initiative driven by Girls Who Print with the sole purpose of sharing stores and giving more visibility to all of the fierce, fabulous females who work in the industry. While the ratio of men and women […]

Dear Men: How to Be a True Ally to a Woman at Work

Being that it is Women’s History Month, and we are celebrating Women’s Print HERstory month all month long at Girls Who Print, it seemed only fitting and timely to write this. At times you may feel that the piece sounds bossy. You may find me aggressive and snarky and just plain mean. You might wish […]

Project Peacock Print Fair; A One-Night Only Pop-Up Event for Print Customers and Printers

The Printerverse – Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad agencies and in-house marketing departments and bringing it to intimate event spaces, around the US. Project Peacock, a traveling show-and-tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print Media Centr, began […]

2019 CMYK Manifesto: Invest in Your Audience

2019 CMYK Manifesto

Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]

2018: A Year of Dividing and Conquering for Print

2018 year in print - print media centr

Greetings Citizens of the Printerverse! It’s almost time to close the books on 2018 which means it’s a perfect time to look back at some of the subjects that drove discussions in the Printerverse this year, and what we can learn from them moving forward. Be prepared, it’s not all pretty. Print Customers. I couldn’t […]

Now Trending in Print: Mansplaining The Women’s Movement

Mansplaining Gender Inequality in Print - Print Media Centr

Greetings Citizens of The Printerverse, and thanks in advance for your attention to this topical subject matter: WOMEN. So gentlemen… In case you are unaware, women have been around for a while. We have been working in the industry alongside you, you may even see one of us now. Women have leadership roles at print […]

The Romance of the Letterpress

Podcasts From The Printerverse print media centr

As the fourth generation of his family in print, James Cryer uncovered a unique historical record of the printing industry when he discovered his grandfather’s handwritten journal among his father’s papers. Despite having never met his grandfather, the older man’s references to the letterpress, blocks, inks and other familiar elements of the printing trade resonate […]

Color Management: The Intersection of Technology and Intent

Color Management-print media centr

The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000 print pros, with a few hundred more watching from home around the planet via YouTube and Facebook. More than 6000 minutes of programming was watched live. If you missed any of our broadcasts the replays are here […]