Customer Service vs. Customer Experience
by Chris Echevarria Much to my chagrin, “due to technical difficulties”, I was unable to attend the PrintMediaCentr #printchat last month “Creating and Managing Customer Experiences.” Deborah sent me the link to the replay, and after looking over some of the conversation I saw that there are folks out of there that still wonder about the […]
ASK ROCK: How Can I Convince My Father To Retire From The Family Business?
Dear Rock, I’m in a tough spot. My father has been running our printing company for over 40 years. He’s done an incredible job building the business, but he’s in his upper seventies and retirement is inevitable. Dad doesn’t want to talk about it at all – and he’s not doing much to make sure […]
What Are The Keys To Your Performance? Part 2
by Kate Gansneder We’re going to jump right in to this one – if you’re a little lost, I recommend starting here. (<–last months blog on PMC) Now that I’ve identified what KPIs are, and the basics, we’re going to break it down a bit more so you understand what I’m tracking as a print […]
Are Customer Experiences Connected In All Your Channels?
by Chris Echevarria How do you connect across all of your customer experience channels or touch points? As time permits I try to fit in as many Webinars about customer experience as I can. Yesterday there was an interesting one that didn’t quite deliver on its title “The Biggest Customer Experience Challenge: Escaping the Past” – […]
ASK ROCK: How Do I Get Started In Lean Operations?
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]
What Are The Keys To Your Performance?
by Kate Gansneder Of course printers know all about print. We’re immersed in the world of the tangible. Beyond our clients’ jobs, marketing wasn’t something you had to do or think about … but now, the marketplace has changed. Now more than ever, Printers not only need to embrace the world of marketing but to […]
Emerald Packaging Partners Up For Digital Print, Prepress And Profits
Last week a Press Release came through my inbox from HP announcing “Emerald Packaging, Inc. had signed a launch agreement for the HP Indigo 20000 Digital Press, enabling the company to enter new markets and offer its customers the advantages of digital printing.” Ok, cool, nice for them… but not something I would normally write […]
Rights, Reuse, Revenue And The Recap from #DAMNY
by Thaddeus Kubis This blog is provided via Print Media Center and Deborah Corn. Deborah set me up with a press pass for the Henry Stewart Event DAM NY May 1-2, 2014 in NYC, and for that I am thankful – and hopefully you will be too. The Print Media Centr community was also able to follow […]
Customer Experience: Winning Hearts Is Winning Business
by Chris Echevarria Last month I had a chance to explore the idea of customer experience from the five senses. It’s in the way your customers see, feel, hear, possibly touch and taste their way through their customer journey with your company or product. I know some times my supporting staff probably think I’m a bit […]
How CRM Can Help You Market Your Print Business
by Kate Gansneder First, what is CRM? For many in the customer service industry, a Customer Relationship Management program is a familiar tool. Many have used them to manage contacts, points of connection, keep a record of emails and calls, and even keep orders linked to specific people or companies. CRM is a tool to […]
ASK ROCK: Should I Invest In 3D Printing?
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]
1/1 With Thaddeus Kubis – Author, Guide To Integrated Marketing And Media Convergence
Thaddeus Kubris is a fellow blogger on Printing Impressions, and an active member of my LinkedIn Group Print Production Professionals. Thad is extremely passionate about the evolution of communications, and recently authored a book to help Printers adapt and profit in the integrated media world. I am still in the process of reading my copy, but […]