Adopt the 24-hour Rule to Win More Print Business
In the competitive world of print sales, speed can be your advantage. We have been hearing this for years regarding speed to market through automation and optimization of processes. This post looks at speed from a human angle: speed to action. If the shortest distance between two points is a straight line, what is the […]
Top 5 Print Media Trends Every Marketer Should Know
In a world dominated by digital marketing, print media continues to thrive by reinventing itself. While many predicted that print would diminish in the face of the digital revolution, it has proven to be resilient, particularly when integrated with digital campaigns. This ability to evolve makes print an essential part of the marketing mix, delivering […]
The Opportunity Economy Delivers Growth for Print Businesses
Attention U.S. print business owners and employees of printing companies! With the election coming up, I am hopping on my soapbox to appeal for the economic plan that will foster print business revenue growth, create loyal and collaborative customers, and contribute to the future of the printing industry. You may be familiar with one aspect […]
Big Business Awaits in the Flexible Packaging Market for Printers
With dueling print industry tradeshows overlapping in the US this year, I chose to attend LabelExpo Americas and skip Printing United. While that may seem a strange choice, it was a strategic decision to go where I believe unbridled growth and opportunity lie for commercial, label, and packaging printers. The experience delivered on all my […]
3 Critical Takeaways from drupa 2024 for Printing and Marketing Businesses
Greetings Citizens of the Printerverse! drupa 2024 is now in the rearview. As your Intergalactic Ambassador, I want to share a few things I learned that I believe will affect the success of print and marketing businesses moving forward. You may agree, you may not… but you can’t say you weren’t warned. European Union Deforesting […]
Antigro Designer to Launch #WeAreDrupa Community Experience at drupa 2024
Kraków, Poland – Antigro Designer, a leading developer of print personalization and customization software for the print industry, is launching drupa’s first ‘printeractive’ community art project, #WeAreDrupa, which will be created in real-time in Hall 7 at drupa 2024. Every drupa attendee and exhibitor will be able to scan a QR code, take a selfie, […]
Creating the Future of Print Together at drupa 2024
Greetings Citizens of the Printerverse! After 8 long years, drupa, the world’s most important global printing event is taking place from May 28 to June 7 in Dusseldorf, Germany. While there will be a staggering number of exhibitors, visitors, represented countries, technology launches, and square meters to cover across the Messe over 11 days, I […]
drupa 2024: The Prime-Time Event for the Global Printing Industry
Over eleven days from May 28 to June 7, 2024, 1,427 exhibitors from 50 countries will present innovative technologies, solutions, and topics that affect the industry now and in the future. A wide range of special events will provide valuable know-how. Focus on digitalization and sustainability. The international printing industry is eagerly looking forward to […]
CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry
Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […]
2023: A Year of Highs, Lows, and Costly In-Betweens for the Print Industry
Since 2014 I have shared an annual Manifesto in January to set the mission of print for the year, and a recap post in December to measure print industry success and reflect upon what we have learned along the way. The 2023 CMYK Manifesto focused on utilizing the power of print to safely and securely […]
Readers Choice 2023: Top 10 Posts Picked by The Printerverse
The Citizens of the Printerverse have spoken and voted by clicks to pick the top 10 posts shared by Print Media Centr in 2023. These posts are focused on helping the industry elevate and do better in a myriad of ways. From personal to business development, print sales, B2B marketing, the return of drupa, and […]
QUIZ: Are you Investing or Dabbling in the Printing Industry?
The printing industry is not just about printers, presses, and paper. It’s a multifaceted world, filled with opportunities, innovations, and challenges. Those opportunities, innovations and challenges require the commitment of dedicated industry members to keep us topical, educated and moving forward. There is a lot of whining and complaining from the industry members who do […]
