Cultivating Community Connection: A Marketing Strategy for Generating Local Print Business
In the digital age, where screens often dominate communication, it’s easy to overlook the power of local community engagement for a print business. Yet, building strong community connections can be a key driver for generating local print business, organic customer growth, and profits. Here are five ideas to get you started… Understand Your Community Demographic […]
Now Trending: Digital Media Needs Print Media to Extend Marketing ROI
The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to ‘non-traditional’ channels, and focusing on how media is being consumed now and will be in the future. I have no doubt that print media has a crucial role to play in this evolution… if we step up […]
drupa next age: Platform for Networking and New Business
The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies. Big ideas, small […]
Reality Check: The Perception of Printing
I record and produce a significant number of episodes for Podcasts from The Printerverse. Discussions about printing, print business, print sales, and print marketing are often playing through my computer, earbuds, car speakers, and voice assistants like Alexa. When I have some mindless admin work to focus on, I click on my pop culture podcast […]
How to Respond to Questions About Sexism in the Printing Industry
With just a few minutes before the first, women-only panel discussion on the main stage of Dscoop ended, the audience at Edge St. Louis was asked if they had any questions. The mic goes out to the audience, a gentleman stands up. With what I interpreted as a mixture of nerves, uncertainty, and a splash […]
2023 CMYK Manifesto: Disrupt, Disclose, Do Better
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31, 2022. All the maintaining status quo […]
2022: A Year of Tepid Transformation for the Post-Pandemic Printing Industry
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this year, and continues to change […]
Building the Future with Print
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand in 2020. If printing wasn’t essential, it wasn’t produced. And when things started to open, ‘essential‘ was applied to the spending, not the materials; was/is it essential to spend money on this? The […]
ISA Sign Expo Delivers Thrills and Stills
Printing innovation and possibilities were plentiful at the International Sign Association’s (ISA) signature annual event, Sign Expo, in Atlanta May 4-6. Even my heightened industry event optimism from attending Dscoop Edge Rockies in March (Dscoop’s Edge Rockies Signals The Print Industry is Back To Business) did not prepare me for the wave of energy that […]
Dscoop’s Edge Rockies Signals The Print Industry is Back To Business
Community is a word that gets watered down through overuse in the print industry, but there is honestly none better to describe Dscoop. These are passionate, innovative, and creative people working towards a collective common goal – forging a path to a successful print future. I was in the moment Dscoop called to work together […]
2022 CMYK Manifesto: Know, Show, Do, Share
This annual post has traditionally focused on what is in front of us in order to help customers generate business results with print. While there is still some uncertainty when it comes to planning meetings and events and when/if there will be a return to offices, we can control getting best prepared for whatever 2022 […]
Paper vs. Plastic: 2021 Post-Pandemic Trends
The most recent drive towards sustainability motivated many companies to rethink packaging. Popular brands scrutinize the carbon footprints of their products. Packaging received so much attention during the Pandemic that Forbes Designated 2021 – The Year of the Package. The quest for the most sustainable packaging includes reviews to reduce the environmental impact. The goal […]
