Interactive Billboard integrates Social Media and Provides Dog Food!
Watch this short video for a really amazing concept and execution for finding your audience, and gaining new customers! Related articles Emotional Billboards: The Idea Behind the Execution (adgeek.us) Check in: snack out – billboards that dispense dog food with 4square checkin (adland.tv) Billboards have feelings too (itskatherinec.wordpress.com)
5 Cool Augmented Reality Case Studies in Asia
via 5 Cool Augmented Reality Case Studies in Asia | Penn Olson. Our previous post on Future of Advertising Technology touched on Augmented Reality (AR). That post triggered me to dig deeper into Asia’s use of AR. Well, it didn’t really come as a surprise. Asia does have quite a bit of AR case studies. I […]
Digital Coupons Prove Stronger Than Print at Attracting New Product Users, But Lag in Generating ROI
NEW YORK, NY – A new analysis from Knowledge Networks suggests that digital print-at-home coupons are more powerful than printed free-standing insert (FSI) coupons at getting consumers to try a product for the first time – but yield an 18% lower ROI than print FSI coupons. The study of coupon users is drawn from KN’s National […]
Augmented Reality Sculptures created by SOUND!
Konstruct is an investigation into generative art in an Augmented Reality environment. It is a sound reactive AR experience for the iPhone that allows the user to create a virtual sculpture by speaking, whistling or blowing into the device’s microphone. A variety of 3D shapes, colour palettes and settings can be combined to build an […]
Augmented Reality Billboard in NYC
Tronic designed these animated emoticons to be brought to life using the Goldrun App at this billboard in Soho. Related articles GoldRun Leverages Augmented Reality for Mobile Marketing (gigaom.com) A Digital Billboard with Feelings (Sometimes Yours) (marketingvox.com)
HOW Design – Top 10 Sites for Designers
David Fullerton Full of quirky type and a great sense of humor, David Fullerton’s illustrations are works of creative genius. Ever So Lovely Ever So Lovely is a collection of emerging and established artists, designers and illustrators from around the world. Highlights include artist interviews, typography, indie style and wedding stationery. Graham Roumieu Graham Roumieu’s […]
Infographic: Marketing with Augmented Reality
Based on research commissioned , the infographic depicts fast facts such as typical ROI figures for web based experiences and live events, a visual breakdown of how augmented reality is being used, recent market expansion and growth opportunities for the future. via Marketing with Augmented Reality – an Infographic | Hidden Creative. Related articles How […]
Augmented Reality Summit – London 6/16
Augmented Reality is in the spotlight. It is receiving attention from bloggers, media and early technology adopters. While potential is high, many have yet to discover and engage in the world of AR. The AR Summit is designed to explore this new dynamic reality and provide delegates with the perfect opportunity to uncover Augmented Reality […]
Groupon's image problems spread to Europe
Over the past few weeks, group buying website Groupon has come under a lot of scrutiny in the US. Stories in the press have not been kind: paidContent described Groupon as “a magnet for lawsuits”, while the Los Angeles Times went as far as to report legal papers accusing the company of “bait and switch” […]
QR CODE Content-rich Resume!
via QR CODE – Content-rich Resume on Vimeo. Related articles QR Code Usage on the Rise – Adrants (blueorbit.wordpress.com) ShareSquare’s QR Codes Helps Brands Connect the Offline World to the Mobile Web (nytimes.com) ShareSquare’s QR codes helps brands connect the offline world to the mobile Web (venturebeat.com) How to Create QR Codes and Share Them […]
7 Website Improvements That Will Increase Sales Now
If your website still looks like an online brochure, then you are missing out on the most effective lead generation tool that you have. These seven website design tips will make it easy for your website visitors to become your ideal customers: 1. Place an identifying tagline at the top. Tell your customer where they’ve landed. […]
Yahoo! adds new cookie controls for U.K. consumers
BRUSSELS—Yahoo Inc. Friday rolled out a new system in the U.K. for letting Web users opt out of allowing websites to collect information about their Internet habits. The move is an effort to comply with a new European Union law mandating user consent before collecting data about Internet users’ identities and habits via small tracking […]
