5 Cool Augmented Reality Case Studies in Asia

by Deborah Corn
Augmented Reality, Creative, Interactive, Marketing, Tips, Tools, Trends, Video
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via 5 Cool Augmented Reality Case Studies in Asia | Penn Olson.

Our previous post on Future of Advertising Technology touched on Augmented Reality (AR). That post triggered me to dig deeper into Asia’s use of AR.

Well, it didn’t really come as a surprise. Asia does have quite a bit of AR case studies. I have gone through a lot of them and thought that the five AR case studies below from Indonesia, China, Singapore and Taiwan are really worth sharing.

1. Indonesia -Toyota Yaris

Toyota’s print ad on Kompas went AR. It’s a smart way to maximize the ad space, isn’t it? AR&Co, the company which developed the campaign is the first & leading augmented reality in Indonesia with strong partnership with Total Immersion.

2. Indonesia – Kompas AR Newspaper

Now, not only ads but the entire Kompas newspaper went AR. Kompas claimed that the project is the first augmented reality newspaper in Asia.

3. China – Pringles

Axis3D developed an online football game for Pringles in China with the help of Total Immersion. This AR experience provides an unique human interface to control the football player using the Pringles packaging. The smooth experience shown on the video is quite amazing.

4. Singapore – SingTel

XXX studios was assigned the task of creating a 5-minute AR presentation for Bill Chang, EVP of the Business Group of SingTel, to visually illustrate the complex process of business cloud computing in a simple-to-understand manner. So, here’s the final work, an impressive AR presentation.

5. Taiwan – Citizen Watches

Total Immersion’s Partner in Taiwan, Ya de Li Technology developed an AR Fitting Room for Citizen Watches. The AR experience was deployed online and in major department stores during Chinese New Year.

You probably have seen quite a bit about Total Immersion partnering with other firms to work on these AR projects. If you haven’t already known, Total Immersion is the world’s largest augmented reality partner network. I particularly like this quote from its website:

“After a decade of research and development, Augmented Reality (AR) as a technology has finally reached maturity in the consumer market in expanding verticals and industries. The era of social media, web2.0 and announced Web3.0, user generated content, internet and mobile generation, interactive and digital immersion associated with favorable devices and network evolutions is today perfect ground for massive Augmented Reality deployments.”

The video below, which contains numerous AR examples would justify what were said in the quote.

via 5 Cool Augmented Reality Case Studies in Asia | Penn Olson.