VIDEO REPLAY: PrinterChat Podcast LIVE from ISA 2024
In this episode of PrinterChat, co-hosts Jamie McLennan, William Crabtree and Deborah Corn discuss signage market trends, new business opportunities and cool things they saw at the International Sign Association’s SignExpo 2024 in Orlando, FL. Ashley Crabtree joins us to share her perspective as a first-time attendee at a printing and signage industry event. […]
3 Critical Takeaways from drupa 2024 for Printing and Marketing Businesses
Greetings Citizens of the Printerverse! drupa 2024 is now in the rearview. As your Intergalactic Ambassador, I want to share a few things I learned that I believe will affect the success of print and marketing businesses moving forward. You may agree, you may not… but you can’t say you weren’t warned. European Union Deforesting […]
Antigro Designer to Launch #WeAreDrupa Community Experience at drupa 2024
Kraków, Poland – Antigro Designer, a leading developer of print personalization and customization software for the print industry, is launching drupa’s first ‘printeractive’ community art project, #WeAreDrupa, which will be created in real-time in Hall 7 at drupa 2024. Every drupa attendee and exhibitor will be able to scan a QR code, take a selfie, […]
Creating the Future of Print Together at drupa 2024
Greetings Citizens of the Printerverse! After 8 long years, drupa, the world’s most important global printing event is taking place from May 28 to June 7 in Dusseldorf, Germany. While there will be a staggering number of exhibitors, visitors, represented countries, technology launches, and square meters to cover across the Messe over 11 days, I […]
CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry
Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […]
Now Trending: Digital Media Needs Print Media to Extend Marketing ROI
The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to ‘non-traditional’ channels, and focusing on how media is being consumed now and will be in the future. I have no doubt that print media has a crucial role to play in this evolution… if we step up […]
drupa next age: Platform for Networking and New Business
The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies. Big ideas, small […]
Authenticity Matters in Brand, Print Business and Personal Messaging
Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it’s in advertising, social media, or everyday conversation, people want to feel that the messages they receive are genuine and truthful. Last week was International Women’s Day and the flood of messaging on March 8th showing support for women was […]
Five Signs You Are a Print Junkie – 2023 Edition
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you look at digital marketing and come up with […]
2023 CMYK Manifesto: Disrupt, Disclose, Do Better
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31, 2022. All the maintaining status quo […]
2022 Packaging Wrap Up
It’s hard to believe the year is almost over! Here’s a quick recap of the exciting packaging topics covered this year. Overall, several interesting packaging topics were covered in 2022. The blog series began the year with the topic of fast-food packaging. The very nature of the fast-food industry puts a spotlight on packaging. All […]
AutoPack Summit 2022 Recap: Reuse, Return, Reunite
Usually, this blog covers packaging from a print and digital perspective. This month, the blog is dedicated to automotive packaging and will give a quick recap of the Auto Pack Summit held in Greenville, SC this year from September 7 to September 9, 2022. Print lovers may believe packaging is great because its main purpose […]
