The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to...
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drupa next age: Platform for Networking and New Business
The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging...
Authenticity Matters in Brand, Print Business and Personal Messaging
Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it's in...
Five Signs You are a Print Junkie – 2023 Edition
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at...
2023 CMYK Manifesto: Disrupt, Disclose, Do Better
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an...
2022 Packaging Wrap Up
It’s hard to believe the year is almost over! Here’s a quick recap of the exciting packaging topics covered this year....
AutoPack Summit 2022 Recap: Reuse, Return, Reunite
Usually, this blog covers packaging from a print and digital perspective. This month, the blog is dedicated to...
5 New Business Development Takeaways from KushCon Tampa
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on...
Navigating Sustainability for Embellished Packaging
Have you ever wondered what you or your customers can do with your decorated, embellished packaging and printed...
Building the Future with Print
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand...
Sustainable Packaging Needs Warrant Digital Printing Solutions
Sustainability is one of the hottest topics in the world of packaging today. Companies proactively seek ways to define...
Back to The Future with Fast-Food Packaging
Fast-food packaging is near and dear to my heart since my first job. I joined the packaging team of a fast-food chain...
Have QR Codes Finally Reached Their Glory Days?
QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and...
Comms 2021: Employee Ambassadors and Data-Driven Culture
What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram,...
Three Ideas for Prospecting Print Sales in 2021
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to...
The Future of Work, the Future of Print
How do you define the ‘print industry?’ To borrow a lyric from The Sound of Music, how do you catch a cloud and pin it...
Print, Technology and the Circular Economy
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a...
New Event to Elevate the Industry with Help From Print VIPs
August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print...
Print, Design, and Cities of the Future
Walking around my neighbourhood has been very strange for a while now, and I’m not sure I’ll ever get used to it. I...
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand...
The Omnichannel Generation – How Young People are Getting Social With Print
Has anyone checked their Screen Time report on their phone lately? I was deeply shamed by my iPhone this week. I’d...
The Five People You Meet on a Zoom Call
After over a month in isolation, there are probably not many people who do not know what a ZOOM call is. And you know...
4 Ways Emerging Tech Can Help You Manage Supply Chain Risk
I didn’t plan on writing something that adds to the coronavirus information overload, but unfortunately, it continues...
Three Tech Trends for Print… in 2020 and Beyond
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be...
Printing United Provides Sweet Revenge For Print Lovers
It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that...
Help Clients Create Unique Customer Experiences
Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on...
War and Peace: What Hamilton and The Print Industry Have In Common
After an utterly fantastic Project Peacock event providing Printspiration to a room filled with print customers and...
Team drupa on Innovation and DNA coming to #drupa2020
Deborah sat down with drupa’s Vivien Scheffran and Katharina ‘Coco’ Kramer (and I’m there too!) at Hunkeler...
Managing Print Marketing Performance with MarTech Stacks
The guys over at chiefmartec have been tracking marketing technologies since 2011. Over that time their list of...
Project Peacock Print Fair; A One-Night Only Pop-Up Event for Print Customers and Printers
The Printerverse - Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad...
Project Peacock Peeks: Applications with Canon Solutions America
https://youtu.be/yOimy9mVDwQ See some of the print possibilities with inkjet presses from Canon Solutions America....
Print Media Centr Debuts Project Peacock Peeks; An Educational Video Series for Print Customers and Printers
The Printerverse - November, 2018 - Print Media Centr (PMC) recently expanded the Project Peacock program by taking it...
The Significant Cost of Outsourcing In-House Print Buyers
Among all the useless, and often industry self-generated questions of print relevance is a related topic that doesn’t...
Print and All That’s Good and Decent
Have you noticed that print has become one of the good guys? We’re not selling our data to the bad guys. We’re not...
Quiet Paper Still Makes Noise in the Market
If I appear in a photo, I look for myself first. Wait. Let me amend that. If I am aware I appear in a photo, I look...
When it Comes to Marketing, The “I’s” Have It!
Individualization is the first of my I’s – the most important part about any relationship in business and life is to...
Carpe Printum: New Ideas to Help You Seize the Print!
When you visit the Printerverse, you learn how printers can Carpe Printum -- seize the print and get ahead of the...
Print 17 May Be Over But the Printerverse Continues!
As previously announced, I rode a CMYK rainbow of fun and friendship to Print 17. It went fast, but I’m still savoring...
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don't print light bulbs... right?...
Inspiration Starts With a Blank Page
A few weeks ago, I came across a post on LinkedIn describing an exercise with a blank sheet of paper geared toward...
So Good They Named It Twice… Will “Share A Coke” Round 2 Deliver?
It was without doubt a game changer for the digital print industry and direct to consumer campaigns. Coca-Cola’s award...
Take Advantage of the 2017 USPS Emerging and Advanced Technology Promotion
Are you taking advantage of USPS’s Emerging and Advanced Technology promotion? Oh, you are? Well, I’m not talking to...
Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In
For the past two years I have sent out some poignant questions to the print buying community with two goals in mind;...
Are You Augmenting Your Sales Metrics With Reality?
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed...
Eight Disruptors that Will Transform Email Marketing
Email marketing is changing right under our MailChimpy fingers. In fact, it's iterating swiftly into what I call a...
Appify Your Workflow!
We’re off to a fast start in the Wizarding World of Workflow 2017. The stars are telling us that this could be the...
2017 CMYK Manifesto: Custom Customer Convenience and Communications
The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our...
The “Year of Color” is Here! (Are You READY?)
Optimism is in the wind. Things are picking up. People are feeling better. The clue? Color. People NEED color. They...
Print Media Centr Readers Pick The Best Posts Of 2016
Greeting Citizens of The Printerverse, CMYK Enthusiasts, and Print Media Centr Readers… Happy almost New Year! No...
Holograms and Print – An Interview with Scott Manduck of VideoPlusPrint
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video...
Election 2016: And The Loser Is YOU And Social Media
We have all heard that politics and religion should be avoided as dinner and social media conversation, yet these last...
International Print Day Aims to Trend Worldwide on October 19th
A 24-hour celebration without borders, International Print Day (IPD) will throw open its virtual doors to the global...
[VIDEO] The drupa Effect: What’s Next Is Now
This panel focuses on all things drupa – what Alliance partners showed, what they saw, and what the print community...
[VIDEO] Print Ninja Warrior: Adapting To The New Game
Print Ninja Warrior: Adapting To The New Game This panel focuses on the state of the industry, the equipment and...
[VIDEO] Succeeding With Substrates: The New Roll Of Paper
This panel focuses on paper as a technology, current and future trends, and helping printers understand the revenue...
TREND SPOTTING: The Road Ahead for Print is Paved with Gold… and Silver, and Varnish
Remember the R.E.M. song Shiny Happy People? If you do I bet you are singing it in your head now, and if you don’t,...
Should You Join Every Social Media Network?
Each time a new social media site or platform comes out, my printer friends ask me if they should join. If you're a...
Use print to capitalize on the #PokemonGO craze
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your...
Still Tight With People In Tights, But Floppy Print Isn’t A Fit
I’m enjoying a refreshed appreciation for printed books as a whole. After a few years of reading electronic books...
Study Results For U.S. Graphic Communication Industry Diversity Are In
Almost a year ago to the day, the Citizens of The Printerverse were called upon to lend their voices to this important...
TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup...
1/1 Interview with Sabine Geldermann – Director, drupa
Thanks to my new best friend Anne Meerboth-Maltz from Messe Düsseldorf North America, I was able to score an interview...
Web to Print Solutions Benched by New Tech
Guest Post by Alex Almada, Propago YES, we offer the services to help you, but this post is not about that. This post...
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide...
Print is a Lifestyle Choice, Part I
Print and Neuroscience Emily Dickenson once said, “The brain is wider than the sky.” Of course she was right. The...
The Year Ahead: Q&A With Amit Shvartz, Scodix
Was 2015 a good year for print? How do you measure success? Printing and print is a challenging business. In Scodix,...
The Year Ahead: Q&A With Eshchar Ben-Shitrit, Highcon
Was 2015 a good year for digital finishing? How do you measure success? For Highcon 2015 was a year of great success...
Print Customer Convenience And Communication Crucial In 2016
All the industry predictions and sound strategy advice offered this time of year won't make a bit of difference if you...
2016 Is Going To Be Terrible! Or, Is It?
Hi! I’m Chloe! This year is starting off with a bang – big projects, cool customers, even neater technologies… but I...
2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing...
Looking Across The Digital And Print Chasm In 2016
There is no doubt that today we live in an omnichannel world. From our mobile phones loaded up with apps, photos and...
3 Sweet Reasons To Use Email Plus Print
Remember Reese’s Peanut Butter Cup ads? "Hey! You got peanut butter on my chocolate!" Yum! That’s how I feel about...
Print Takes Center Stage
Print is moving into the spotlight in cross media campaigns. Print has stepped into the spotlight and proved it plays...
The 12 Days of Printmas 2015 Sing-A-Long!
The holiday decorations are out of the PMC blogging closet, it’s time for our annual sing-a-long! I always freshen to...
Three Ways To Effectively Maximize Your Twitter Reach
Depending upon what you do, and whom you are trying to engage with, Twitter can be a very powerful social media tool....
3 Things You Should Know About Marketing To Us Millennials
Millennial. A term first coined by Neil Howe and William Strauss in 1991 in their book “Generations” to describe the...
Misconception 2: Younger Generations Are NOT Affected By Print
Trekking on through the misconceptions of the print industry, I’d like to address the second topic-- younger...
[VIDEO] Meet the Movers and Shakers From the Inaugural thINK Conference in NYC
The first thINK Conference - appropriately called thINK First, was held in NYC Sept 8-10, 2015 in the Roosevelt Hotel...
[VIDEO] Post-Press Success: Winning With Finishing
This Graph Expo panel focuses on the wonderful world of finishing, and the ROI it can bring. Panelists:...
[VIDEO] Print Smart: Evaluating Tools for Saving Time and Money
This Graph Expo panel focuses on tips, best practices for printers to assess their workflows and processes in order to...
[VIDEO] Digital Schmigital: Marketing Print to Millennials
This Graph Expo panel focuses on “The New Print Customers” – what they know, what they don’t, and how to keep them...
[VIDEO] Behind the Social Curtain: Introducing the Wizards of WOW
This Graph Expo panel discusses what it takes to develop and maintain a successful social media presence for your...
[VIDEO] An ROI River Runs Through It: Mapping Your Multi-Channel Marketing Streams
This Graph Expo panel focuses on helping printers market themselves through print + additional channels by sharing...
[VIDEO] Reinventing World Class: A Conversation with Pitney Bowes
What does world class look like? Whether you’re a family-owned small business, a growing global enterprise, or...
[VIDEO] Incoming! Print Techs and Trends You Cannot Ignore
This Graph Expo panel focuses on just launched/upcoming technology, and provides thought leadership as far as where...
[VIDEO] 2015 Girls Who Print Day “Girlie Award” and Mentor Panel
This yearly award presentation and panel is on everyone’s must see list! Our 2015 panel features: Mary Beth Smith,...
[VIDEO] I Can’t Believe It’s Not Offset! Everything You Need To Know About The Inkjet Revolution!
This highly anticipated discussion at Graph Expo touches upon the value proposition of Inkjet, who it’s right...
[VIDEO] Wine, Books and Beers
Learn how to enter the short-run bookmaking arena with panelists from: Fastbind USA http://fastbindusa.com • GPA...
[VIDEO] Best Practices from HP PageWide Web Press Customers
David Murphy (http://hp.com/go/inkjetwebpress) interviews the innovators in Production Inkjet! Meet two customers who...
[VIDEO] Evolution/Revolution: The New Age of Industry Orgs and Associations
This Graph Expo panel focuses on how the industry orgs and associations are helping the print community adapt to the...
[VIDEO] Zooming In: Bringing The Value of Digital Print Into Focus
This Graph Expo panel focuses on sharing the amazing and creative marketing that can be achieved with Digital Print...
[VIDEO] Discover The Possibilities of Digital Print with HP Indigo
Boris Hughes, Americas Business Development Manager shows us some of the amazing things you can do with HP Indigo...
[VIDEO] 50 Shades of YAY! Color Management, Paper and Digital Print
This Graph Expo panel focuses on the value of color management, and how to manage color across multiple devices and...
[VIDEO] Breach Is The New Black: Data, Privacy and The Cloud
This Graph Expo panel focuses on helping printers understand how to protect their customers and their data by sharing...
[VIDEO] Protecting and Perpetuating The Prosperity of Print and Paper
Hear from the industry advocates on what is being done to educate consumers, and fight corporate greenwashing....
[VIDEO] What Have You Done For Me Lately? Adding More Value to Customers Beyond Service.
This Graph Expo panel focuses on ways printers can expand their relationship with customers to create loyalty and...
[VIDEO] Blazing The Trail To Profit: Discovering New Customer Channels
This panel from Graph Expo focuses on helping printers open new revenue streams with customers, and enter new markets...
Get Ready For International Print Day (#IPD15) October 14, 2015!
INTERNATIONAL PRINT DAY 2015, A 24-HOUR SOCIAL MEDIA EVENT, TO EMPHASIZE THE INDUSTRY’S LOVE FOR AND DEDICATION TO...
Three Must-See Panels From The Printerverse at Graph Expo 15
Greetings Citizens of The Printerverse! Graph Expo 2015 is in the books, and what a show it was. From our first panel...
KFC Turns Its Iconic Bucket Into A Photo Printer
Shout out to Cindy Walas @steedmrspeel for sharing this on Twitter today! KFC Has Created a Fried Chicken Bucket That...
27 Replays from 10 Epic Hours of Printspiration!
ProjectPeacock.TV
News From The Printerverse
Get Your Print Pod On
Girls Who Print Mentoring Program
