by Deborah Corn | Customer Communication, Featured, Marketing, Operations, Print Sales, Print Services, Sales, Tips, Trends
Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it’s in advertising, social media, or everyday conversation, people want to feel that the messages they receive are genuine and truthful. Last week was...
by Deborah Corn | Buyers, Creative, Customer Communication, drupa, Education, Events, Featured, Marketing, Operations, Print Production, Print Sales, Print Services, Sales, Tips, Trends
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you...
by Deborah Corn | Customer Communication, Digital Media, Featured, Future of Print, Marketing, Print Media, Print Sales, Print Services, Sales, Tips, Trends
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31,...
by Camille Corr Chism | Packaging, Sustainability, Trends
It’s hard to believe the year is almost over! Here’s a quick recap of the exciting packaging topics covered this year. Overall, several interesting packaging topics were covered in 2022. The blog series began the year with the topic of fast-food packaging. The very...
by Camille Corr Chism | Packaging, Sustainability, Trends
Usually, this blog covers packaging from a print and digital perspective. This month, the blog is dedicated to automotive packaging and will give a quick recap of the Auto Pack Summit held in Greenville, SC this year from September 7 to September 9, 2022. Print lovers...
by Deborah Corn | Featured, Labels, Packaging, Print Media, Print Sales, Print Services, Sales, Trends
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on Podcasts from the Printerverse and owner of Tampa Printer, Gorilla Gurus and Sign Parrot, and Jim Cox, General Manager of Tampa Printer. KushCon is...
by Camille Corr Chism | Consumables, Digital Print, Environment, Packaging, Print Sales, Print Services, Sustainability, Trends
Have you ever wondered what you or your customers can do with your decorated, embellished packaging and printed materials post-use? Once you really start digging into the topic, it becomes apparent that the word ‘sustainable’ has many meanings. It seems as if the...
by Deborah Corn | Digital Media, Featured, Future of Print, Operations, Print Media, Print Sales, Print Services, Sales, Trends
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand in 2020. If printing wasn’t essential, it wasn’t produced. And when things started to open, ‘essential‘ was applied to the spending, not the...
by Camille Corr Chism | Consumables, Digital Print, Environment, Packaging, Print Sales, Print Services, Sustainability, Trends
Sustainability is one of the hottest topics in the world of packaging today. Companies proactively seek ways to define sustainability, outline targets, and develop sustainable packaging to meet their objectives. The packaging industry is predicted to surpass $230...
by Camille Corr Chism | Packaging, Print Sales, Print Services, Sales, Trends
Fast-food packaging is near and dear to my heart since my first job. I joined the packaging team of a fast-food chain packaging supplier after college and learned so many things about what was referred to as environmentally friendly at that time. Since then, it has...
by Tod Cordill | Digital Marketing, Direct Mail, Interactive, QR, Trends
QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a...
by Karis Copp | Data, Marketing, Operations, Tips, Trends, Uncategorized
What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram, gamers racking up millions of views on YouTube, business thought leaders who represent brands and organisations at corporate events – the list goes on,...
Page 1 of 10212...Next»Last »
