CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry

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Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […]

Now Trending: Digital Media Needs Print Media to Extend Marketing ROI

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The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to ‘non-traditional’ channels, and focusing on how media is being consumed now and will be in the future. I have no doubt that print media has a crucial role to play in this evolution… if we step up […]

drupa next age: Platform for Networking and New Business

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  The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies.     Big ideas, small […]

Authenticity Matters in Brand, Print Business and Personal Messaging

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Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it’s in advertising, social media, or everyday conversation, people want to feel that the messages they receive are genuine and truthful. Last week was International Women’s Day and the flood of messaging on March 8th showing support for women was […]

Five Signs You Are a Print Junkie – 2023 Edition

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Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you look at digital marketing and come up with […]

2023 CMYK Manifesto: Disrupt, Disclose, Do Better

Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31, 2022. All the maintaining status quo […]

2022 Packaging Wrap Up

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It’s hard to believe the year is almost over! Here’s a quick recap of the exciting packaging topics covered this year. Overall, several interesting packaging topics were covered in 2022. The blog series began the year with the topic of fast-food packaging. The very nature of the fast-food industry puts a spotlight on packaging. All […]

AutoPack Summit 2022 Recap: Reuse, Return, Reunite

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Usually, this blog covers packaging from a print and digital perspective. This month, the blog is dedicated to automotive packaging and will give a quick recap of the Auto Pack Summit held in Greenville, SC this year from September 7 to September 9, 2022. Print lovers may believe packaging is great because its main purpose […]

5 New Business Development Takeaways from KushCon Tampa

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On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on Podcasts from the Printerverse and owner of Tampa Printer, Gorilla Gurus and Sign Parrot, and Jim Cox, General Manager of Tampa Printer. KushCon is billed as a Hemp & Wellness Expo. There were tons of CBD […]

Navigating Sustainability for Embellished Packaging

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Have you ever wondered what you or your customers can do with your decorated, embellished packaging and printed materials post-use? Once you really start digging into the topic, it becomes apparent that the word ‘sustainable’ has many meanings. It seems as if the rules for sustainable packaging are constantly changing and it is so very […]

Building the Future with Print

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The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand in 2020. If printing wasn’t essential, it wasn’t produced. And when things started to open, ‘essential‘ was applied to the spending, not the materials; was/is it essential to spend money on this? The […]

Sustainable Packaging Needs Warrant Digital Printing Solutions

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Sustainability is one of the hottest topics in the world of packaging today. Companies proactively seek ways to define sustainability, outline targets, and develop sustainable packaging to meet their objectives. The packaging industry is predicted to surpass $230 Billion by the year 2030. Meanwhile, companies are pressured to meet sustainability goals. Packaging is very visible, […]

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