by Tod Cordill | Digital Marketing, Direct Mail, Interactive, QR, Trends
QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a...
by Karis Copp | Augmented Reality, Creative, Data, Design, Interactive, Software, Tools
Well, we’re not together again just yet. Who else is nostalgic for the naivety of spring, when we thought the situation might be short-lived? Now we’re in autumn, and I think many of us are a bit more pragmatic about the short-term and long-term impact of the...
by Karis Copp | Augmented Reality, Automation, Creative, Data, Design, Digital Media, Digital Signage, Direct Mail, Interactive, IoT, Marketing, Mobile, Near Field Communication (NFC), Packaging, Print Media Centr, QR, RFID, Trends, Wide Format
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of...
by Karis Copp | Creative, Design, Digital Print, Events, Future of Print, Interactive, Millennials, Packaging, Paper, Print Media Centr, Social Media, Trends, Wide Format
Has anyone checked their Screen Time report on their phone lately? I was deeply shamed by my iPhone this week. I’d like to say it was all long-form journalism and educational podcasts, but to be honest, too much of it is pointless scrolling through social media thanks...
by Karis Copp | 3D Printing, Augmented Reality, Automation, Creative, Design, Events, Interactive, Marketing Automation, Near Field Communication (NFC), Operations, Print & Digital, Print Media Centr, Printed Electronics, QR, RFID, The Cloud, Trends
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying...
by Sandy Hubbard | Creative, Design, Direct Mail, Education, Interactive, Marketing, Millennials, Print Media, Print Sales, Printers
Can we please up our game? I yearn to see AMAZING print, but there are days when all I see is CRAPPY print. You see, I volunteer in the high school college and career center. When it’s slow, I file college brochures and viewbooks. New brochures flow into the...
by Andy Solages | Augmented Reality, Interactive, Marketing, Mobile Media, Operations, Print Media, Print Sales, Print Services, Tools, Trends, Uncategorized
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat...
![[VIDEO] HP and Webcom Present: OneBook Case Study](https://i0.wp.com/printmediacentr.com/wp-content/uploads/2016/10/07_HPCaseStudy_PPT_GEX2016.jpg?resize=1080%2C675&ssl=1)
by Deborah Corn | Digital Print, GRAPH EXPO, Inkjet, Interactive, Operations, Print & Digital, Print Media, Print Media Centr, Printerverse, Publishing, Tools, Video
HP, Webcom, and the authors of “Unsquaring the Wheel” discuss how digital printing driven by HP OneBook technology was used to produce customized copies of the book for Graph Expo. The panel will also dive into how these technologies can be extended to deliver books,...
by Andy Solages | Digital Media, Digital Signage, Interactive, Interview, Marketing, Mobile Media, Packaging, Print Buying, Print Media, Print Sales, Print Services, Printed Electronics, QR, RFID, Software and Systems
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part...
by Sandy Hubbard | Augmented Reality, Digital Media, Interactive, Mobile, Mobile Media, Print Media, Trends
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your phone and see Pokémon creatures. You capture the creatures, gain points for activities, and use your creatures to claim points of interest in your...
by Jennifer Grace | Interactive, Marketing, Print & Digital, Print Media, Print Services, Printers
Print in the World of Marketing, Yesterday and Today Here we have reached the last, yet probably most relevant, segment of Print as a Lifestyle Choice. Last month we talked about how print revolutionized the world. It’s true that Gutenberg changed the course of...
by Christine Alexander | Interactive, Marketing, Operations, Printers, Sales
Your website often serves as the initial handshake between your company and your prospects. Are you serving up a strong and confident grip, or does it leave your visitors hoping for just a little bit more? I’ve recently spent a lot of time looking at the websites of...
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