Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline

Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline

Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of...
The Omnichannel Generation – How Young People are Getting Social With Print

The Omnichannel Generation – How Young People are Getting Social With Print

Has anyone checked their Screen Time report on their phone lately? I was deeply shamed by my iPhone this week. I’d like to say it was all long-form journalism and educational podcasts, but to be honest, too much of it is pointless scrolling through social media thanks...
Three Tech Trends for Print… in 2020 and Beyond

Three Tech Trends for Print… in 2020 and Beyond

Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying...
Beacon Technology: The Next Wave of Interactive Marketing is Here

Beacon Technology: The Next Wave of Interactive Marketing is Here

When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part...

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