QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and...
Have QR Codes Finally Reached Their Glory Days?
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Interactive
A Hybrid World: Print and Extended Reality
Well, we’re not together again just yet. Who else is nostalgic for the naivety of spring, when we thought the...
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand...
The Omnichannel Generation – How Young People are Getting Social With Print
Has anyone checked their Screen Time report on their phone lately? I was deeply shamed by my iPhone this week. I’d...
Three Tech Trends for Print… in 2020 and Beyond
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be...
It’s Your DUTY to Make Print AMAZING
Can we please up our game? I yearn to see AMAZING print, but there are days when all I see is CRAPPY print. You see, I...
Are You Augmenting Your Sales Metrics With Reality?
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed...
[VIDEO] HP and Webcom Present: OneBook Case Study
HP, Webcom, and the authors of “Unsquaring the Wheel” discuss how digital printing driven by HP OneBook technology was...
Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece...
Use print to capitalize on the #PokemonGO craze
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your...
Print is a Lifestyle Choice Part III
Print in the World of Marketing, Yesterday and Today Here we have reached the last, yet probably most relevant,...
4 Signs A Printer’s Website Needs Refreshing
Your website often serves as the initial handshake between your company and your prospects. Are you serving up a...
APP Turns Your Phone Into a Lightsaber To Celebrate Star Wars: The Force Awakens
It's times like these that you have to LOVE the "digitals" and the awesome things they can do - especially around the...
How Print And Digital Work Together
Last month I wrote a blog explaining some misconceptions of the print industry (did you miss it? If so, you can read...
Are You Augmenting Your Reality?
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo...
Christmas Card Phones Friends And Family When It’s Opened
via springwise.com Telecoms company O2 has created a Christmas card with an integrated SIM, capable of making a call...
HAPPY HOLIDAYS FROM PMC – With An Assist From BLIPPAR!
Download the free Blippar App from your Android, Apple, or Windows Store. Install, open, fill screen with image below...
[infographic] Responsive Web Design: Hope Or Hype?
Last February I lead a panel titled "Building The Bridge From Print To Digital Through Design" at Graphics of The...
Turn GIF's Into Cards Using Lenticular Printing At Gifpop!
Starting last year there was an explosion of creating and sharing animated GIF's online. Recognizing the trend, and...
British Airways Billboard Interacts With Passing Planes In Picadilly [video]
This is a amazing! What other products could this technology be used for and where? From YouTube: Courtesy of a...
Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet...
13 Reasons Your Brain Craves Infographics
When someone is explaining something to you, do you typically respond with "I hear what you're saying" or "I see what...
Students Create 'Subway Libraries' With NFC
I could make some points and suggestions about this, but instead Im just going to celebrate the students and their...
New York Magazine Debuts QR Code Marketing Campaign
Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well......
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital...
10,000 NFC Ad Panels Go Live Across The UK
Hear that? It's the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but...
HP Live Photo App Turns Photo Prints Into Augmented Reality Videos
This is a great idea and of course since the App works with print it's even cooler! Im not a big photo sharing person...
Where AR We Now: The Current State of Augmented Reality
By Ben Freund I decided to challenge myself for this month’s article. I decided I was going to find out what was so...
360 Panoramic of the BBC’s World’s Newsroom Triggered by #DirectMail
This is certainly a cool way to stand out from the crowd, especially when you are approaching the "media" industry...
Philadelphia Cream Cheese Goes Interactive With #AR #Packaging
Get a schmear of Augmented Reality with your bagel! Brand loyalty is a wonderful thing. Once consumer trust is...
Brazil Makes Tourist Strolls Smartphone-Friendly With #QR Code Sidewalks
This is pretty cool! When I read the AP article I started thinking about the book Angels and Demons and Robert Langdon...
McDUMB! McDonald’s Tries #QR Codes
It's hard to believe that there haven't been any McQR codes before now, but they are certainly going all out by...
Samsung Tests #NFC Window Shopping in Amsterdam
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational...
GIF-itti! Incredible Animated Art
I have always gone by the litmus test that if something evokes an emotional response it is art, in whatever form that...
A Unique E-Book Concept Merges Dead Tree Pulp With The Web
More printed electronics! And genius concept! Thanks to Jill at @MillcraftPaper for sharing this in my LinkedIn Group!...
Blippar Makes The Shortlist (Interactive)
This is a nice example of Augmented Reality from Blippar. What makes this interesting for me, is that in this magazine...
MasterCard Launches New Credit Card With LCD Screen, Keyboard
OK, this one gets a WOW. I have to admit I dont exactly get how it works, but Im loving that one of the FUTURE...
[Infographic] Print vs Digital: Who Survives The Zombies
If you join us for #PrintChat Wednesday's at 4PM ET, or follow PMC with some regularity, you know we like to keep it...
2012 web2awards Winners Announced!
Printing Industries of America and the Digital Printing Council Announce the 2012 web2awards Winners Pittsburgh,...
Guinness World Records 2013 Takes a BITE Into Augmented Reality!
I was soooooo excited about this and was on my way to buy it when I found out after going to iTunes that the book and...
Budweiser Extends Happy Hour With QR Code Campaign
This is from Y&R Ecuador and launched in May 2012. It's making the rounds in the US now. The premise - kinda cool...
Meet Stanley, The World’s First Tweet Powered Piano
This is too cool! Stanley was created for an event so you cant request songs now, but he will be back so Im following...
Coffee Chain Creates Location Based Interactive Newspaper Ads
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based...
[Infographic] The ROI of Web Content Personalization
Im on a bit of a segmenting/personalization kick and this plays nicely into it. Knowing who your visitors are is a...
IKEA Unveils Its Catalog Of The Future
Goodbye QR Code and Hello Augmented Reality... it was only a matter of time before the inevitable, right? With IKEA...
QRmovie Integrates QR Codes Into A Moving Image
Roger Smolski over at 2D Code never disappoints when it comes to spreading the word on QR, especially new applications...
Free Wi-fi, Friend or Foe? [infographic]
via Free Wi-fi, Friend or Foe? [infographic]. As mobile devices become more and more popular the demand for easy...
App Has Beer Fans Seeing Gnomes with Augmented Reality Coasters
Oops - a little late on this one since Gnome week was June 6-9th. Still cute - unless it's 3am and the Gnomes start...
Cross Media Creates World's Largest Shoe Store
Take some scanners and a large digital screen, add a healthy amount of Augmented Reality and mix vigorously with...
Infographic: The Social Media Gender Divide
The study for this infographic was done in the UK about the UK, so there is that to consider, but seems like the...
Popular Science Enlists Augmented Reality To Bridge Printed Page, Digital World
It's awesome that the publishing industry is adopting AR as another link between print and digital, and Im grateful...
Infographic: E-Books in America
I rarely consider myself a traditionalist, but when it comes to books I do prefer mine the old fashion way, or so I...
Personalization Becoming A Reality Across The Hospitality Industry
The article below is from HotelMarketing.com, but I see it as a call to action for Printers & Service Providers...
College Creates Augmented Reality APP To Enhance Campus Experience
The concept is cool, but after I downloaded the APP and scanned the picture, I was not thrilled. This was my...
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: "Be Cool" meets "Cadillac Records" The Plot:...
TED | Marco Tempest: A magical tale (with augmented reality)
Marco Tempest spins a beautiful story of what magic is, how it entertains us and how it highlights our humanity -- all...
Movie theaters turn pre-show trivia into smartphone game with prizes
If you ever saw the movie "Defending Your Life" with Albert Brooks and Meryl Streep (and if you didnt put it on your...
Philadelphia Newspaper Adds Augmented Reality via iPad App
The author makes a great point in reference to marketing technology: there is a time and place for everything. Like...
Your Touchscreen Can “Read” This Ink
Another technology to bridge print to digital. This one relies on Printers to embed an "invisible electronic code"...
Lexus Brings FIRST NFC-Enabled Print Ad to Wired Magazine
Setting aside everyone doesn't have an NFC-enabled smart phone, this is still cool and a nice introduction to the...
Bloomingdale’s Kinect Change Room Helps You Find The Perfect Pair Of Jeans
Attention Adriene Maloof (who I love): Forget your in-home tanning booth and spa, VIRTUAL SHOPPING PODS are coming to...
Infographic: Instant America
Patience, is not one of my strong points. While I always thought that I was a high-level impatient, according to this...
Marvel Releases Augmented-Reality Comics
This might just be the fan-boy/fan-girl "Holy Evolution of Comics, Batman" and it wasn't developed in a cave or a...
Another QR FAIL (disaster)
Granted this is from This Is AFCA, the official magazine of the American Football Coaches Association, and not People...
Playing pop music via Paper Posters with Conductive Ink
PAPER APPS!!! I like that terminology. It's also interesting to note one of the selling points the creators are using...
Order Popcorn From Your Theater Seat via QR or NFC!
Finally an APP everyone can get behind! This is from Australia, and if you watch the video you might be more...
Steering the Dreamer to the Dealer – And Perhaps the Printer?
It's Friday so I admit the thought I just had after reading this article MIGHT be a bit out there, but using myself...
Infographic: Are you using Google Search Effectively?
If you are like me, you know a few tips on how to hone in on the more targeted results when you search Google. Little...
PMC's Documobi Webinar Replay is now available!
Please feel free to share this Webinar Replay with your contacts and embed this video on your websites!
PMC's Documobi Webinar: The Recap
Thanks to all of the 250ish attendees on the Documobi webinar Wed Jan 11th, and to the other 200 that registered but...
Concept Digital Vending Machine With Facial Recognition
A vending machine prototype is being developed by Sanden, Okaya Electronics and Intel. The 65in HD display window...
Heineken’s Social Christmas Tree
Now you can drink your beer and send some holiday cheer to your friends and family and to the world. I tried to use...
PMC's Vendor Spotlight: 1/1 Interview with Digital Marketer Aaron Shapiro, CEO of HUGE
With a client roster that read's more like a Marketers' holiday wish list, Aaron Shapiro and his global digital...
Toyota Fun-Vii: A Smartphone on Wheels
The Toyota 'fun-vii' concept car, described by the company as 'a smartphone on wheels' to be officially presented at...
Need Holiday Gift Ideas? Walmart And Facebook Have An App For That!
Just a warning that my Facebook status updates will now included phrases such as "if only I had an iPad2" and "1200...
The Singing Telegram Goes Digital
This is genius. A brand associated with "days gone by" revitalizes itself without changing it's identity or trying too...
Moving circulars into the digital age
This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If...
PROTECT IP Act: A Law to Censor The Internet
It simply amazes me that censorship of ANY kind would be implemented to protect creative materials. I get that...
Company Predicts The Future By Scanning Current Websites
I wonder if it is making predictions past December 21, 2012? If so, could be a good sign the Mayans just ran out of...
The New York Times runs a cross-platform interactive ad campaign in HTML5
Interesting in the scheme of trend-setting... by Megan Garber Today, for the first time, The New York Times is...
Live Augmented Reality for National Geographic Channel
The thing that gets me every time is the look of wonder on the faces of the crowd. The virtual experience becomes...
Microsoft Office Unveils the Future
Notice a few things? Not one piece of paper (that I caught), the future still has Polar Bears (yay! - well that is an...
6 key trends in digital advertising
Trends: Digital Advertising - The six most transformative in online marketing by Anthony Ha A vast array of...
Infographic: Why Content For SEO?
Numbers in charts have factors that number users dont necessarily reveal, or can be argued... but what cant be...
Tesco uses AR in their Big Price Drop campaign
http://blippar.com partners with Tesco to launch a nationwide campaign on the big price drop. via Tesco joins forces...
Hennessy QR campaign: 1.3M scans (and counting)
When it's done right, and the added value is there, QR codes can deliver and in a big way! Pretty genius move to...
Major Newspapers to Insert iCircular Ads on Phones
There is more information, including which papers and retailers are involved with this project here ++++++++++++ BY...
China Testing Tablet Equipped Shopping Carts
This is your shopping list on steroids! And the kicker, it learns what you like and makes product recommendations....
Infographic: If Web Browsers Were Celebrities
BY DIEGO MARTINEZ-MONCADA The internet is a beautiful thing and we all access it in a different way, some of us use...
Adobe Muse: Web Design With No Code Necessary
Oh HAPPY DAY for print designers! Anyone who has ever tried to create a website from a print designers layout knows...
Nike Scores With Exceptional MultiChannel Project
Nike+ City Runs from yesyesno on Vimeo. For the launch of the Nike Free Run+ 2 City Pack series, YesYesNo was invited...
Virtual Makeover: Try On Celebrity Hairstyles
This isnt exactly a new tech, but it's summer so if you have a little down time always fun to play around with your...
An Interactive Kinect Installation by Nike
This is actually very cool, and not just because NIKE was involved. Essentially, they have turned their store-front...
Digital Tool Allows Users To Create Online Moodboards
via Digital Tool Allows Users To Create Online Moodboards - PSFK. Corporate America used to be littered with oversized...
Get 50% off CleanSlate2011 Registration!
July 19th, 2011 | Westin New York at Times Square | Registration Opens at 8am Special Offer for PrintMediaCentr: 50%...
Coolest Roundup of Augmented Reality in Printing
Many say the printing industry is in decline, some even say print is dead. Think again Egon! This has got to be the...
Augmented reality and books, together at last?
Four vastly different projects marry augmented reality with publishing. by Peter Meyers Dorling Kindersley's 3-D books...
World's First 3D-Printed Bikini Makes Debut
Developed in partnership with Continuum Fashion, the N12 is the first fully 3D printed Bikini, ready to wear and...
Infographic: 60 seconds on the Web
via 60 seconds on the Web [infographic] | Adverblog. Infographic pictures in a eyeblink what happens on the Web every...
Adopt A Dog That’s Your Perfect Match With Doggelganger
Creative agency Colenso BBDO has created Doggelganger, a fun website for a good cause. The Pedigree Adoption Drive in...
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