Crazy Stupid Print Love

pink and magenta heart collage

I’m a systematic person when it comes to sales, always have been. So what in the world was I thinking when I spontaneously upsold something so big it would double the price of the customer’s project? You guessed it. PRINT. Crazy stupid print – and it worked! I’m going to walk you through how I […]

Is TikTok Marketing Right for Your Print Business?

an influencer making a product marketing video for tiktok

“TikTok is just a fad for kids. Kids don’t buy print, so I shouldn’t waste my time thinking about TikTok.” ~ Old-fashioned printing company executive Wrong, wrong, wrong. First of all, TikTok may or may not be appropriate for your print business, but if it isn’t, the reason is NOT that this platform is just […]

High-Speed Digital Print and Finishing at Hunkeler Innovation Days 2023

a woman with black glasses behind a green plant

This international print industry event showcases innovations and further developments in high-speed digital print and finishing HUNKELER INNOVATION DAYS FEBRUARY 27 – MARCH 2, 2023 • LUCERNE, SWITZERLAND Learn more here HUNKELER LONG AND PROSPER! Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr, a Print Buyerologist, international industry speaker and […]

3 Ways to Earn Trust Through Collaboration with Print Customers

creative collaboration

The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information exchange and administrative collaboration: emails, calls, job status, pricing, billing, and so on. The […]

Say Bye-Bye to #BlackFriday and Hello to Print Opportunity

Black Friday sales and marketing strategy

For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on electronics, winter clothing, holiday gifts, and more. Stores […]

[VIDEO] #PrinterChatPodcast LIVE! An Industry Panel Discussion

podcast about print and marketing technology

 Co-hosts Will Crabtree, Jamie McLennan and Deborah Corn welcome Larry Vaughn, Warren Werbitt and Robert Godwin for a special edition #PrinterChatPodcast panel discussion on the current state of the print industry, the impact of Corona on their businesses, extending credit to customers, online vs in-person industry events, and everyone participates in a ‘Pick One’ speed round regarding what printing equipment everyone […]

Print Media Centr and INKISH.TV Present: #thankaprinter

video about heroes during COVID

 INKISH is about People, Print Media Centr is about Community. This is our giveback to all of you. What the industry has done during COVID-19 should be known by everyone, and we will do our best to lead and support that mission. For industry organizations, we are offering to put YOUR LOGO as an […]

The Five People You Meet on a Zoom Call

After over a month in isolation, there are probably not many people who do not know what a ZOOM call is. And you know that a phenomenon has reached its’ peak when the Holderness Family spoofs it. If you haven’t seen it, or you need another giggle, you can see it here. I have been […]

[Video] The Digital Advantage: Empower Your Print Shop with Inkjet

Digital Advantage Print Media Centr

Revenue growth through inkjet is real, and it’s a technology every print shop should be discussing. Our Printerverse panelists will provide an overview of their inkjet offerings and share how their customers are generating income and new print opportunities with inkjet printing during this exclusive panel at Print 18. Moderated by Deborah Corn Panelists: Xeikon, Canon Solutions […]

[Video] HELP WANTED: The Industry Needs Girls Who Print!

Help Wanted Print Media Centr

This inaugural Girls Who Print Day panel will share career advice and discuss the multitude of creative, strategic and scientific employment opportunities available within the print industry. Panelists: Ricoh Heather Poulin, DirectMail 2.0 Erica Switzer, Canon Solutions America Tonya Powers, HP Jillian Ramos Moderated by Deborah Corn

[Video] Viable Verticals: Unlocking New Paths to Profit

Viable Verticals Print Media Centr

Hear case studies that illustrate how a new technology purchase can enhance print shop offerings and open new doors to new markets in the process. Panelists: Eagle Systems, DirectMail 2.0, Konica Minolta, Xeikon, PrintIQ