Microsoft Adds Do-Not-Track Tool to Browser
By NICK WINGFIELD And JULIA ANGWIN A new version of Microsoft Corp.’s Internet Explorer to be released Tuesday (today) will be the first major Web browser to include a do-not-track tool that helps people keep their online habits from being monitored. Microsoft’s decision to include the tool in Internet Explorer 9 means Google Inc. and […]
Interactive Starbucks Storefront
Starbucks locations in Toronto and Vancouver are beckoning passersby with an interactive window display promoting Tazo Tea. The touch-sensitive screens let curious pedestrians guide a hummingbird, dragon or butterfly on a journey to find the teas’ ingredients. The video shows how the display was executed. Via Mashable Related articles Starbucks: Interactive Storefront (adsoftheworld.com) Touch-Screen Storefronts […]
Communication Arts – 2011 Interactive Annual Winners
This year’s winners were selected, by our distinguished jury, from a group of entries including Web sites, Kiosks, CD-ROM projects and mobile devices. The 35 winning projects are showcased below, and in further detail in the March/April 2011 issue of Communication Arts magazine. See the all here: Communication Arts – 2011 Interactive Annual.
INFOGRAPHIC: Who's Really Scanning All Those QR Codes?
QR codes are everywhere these days — in fine art exhibits, some cities’ building permits, wrapping paper and every imaginable kind of marketing campaign. QR code-focused startup JumpScan was kind enough to send along a graphically organized representation of some data they’ve gathered about QR codes — who’s scanning them, what kinds of devices they’re […]
Students Get To Tour College Campuses On Facebook
Who of us wouldn’t have appreciated an accessible and comprehensive virtual tour of schools back when we were applying for college? And how easy would it have been for you if you could take the tour while chilling on Facebook? Well, its seems one online walking tour company has realized that it’s best to reach […]
Virtual dressing rooms promise big sales
PALM DESERT, Calif.–It seems like a no-brainer, but why don’t the thousands and thousands of online clothing retailers offer customers a way to stand in front of a Webcam and virtually try things on? That’s a question a couple of companies that presented at the Demo Spring 2011 conference here today were trying to answer. […]
Ad Firms Experiment With Recognition Technologies
By EMILY STEEL In the labs of some tech-savvy advertising agencies, engineers are testing new ways to use advanced technologies to make ads that can recognize human gestures and facial expressions. Marketers envision billboards that could tell if a passerby is paying attention, and whether that person is male or female, then alter its images […]
Ford's Digital OOH Campaign Combines Augmented Reality with Digital Signage
SEEN & NOTED: UNITED KINGDOM – A new digital out-of-home campaign for Ford Motor’s Grand C-MAX, a new 7 seat hybrid mini-van aimed at environmentally conscious consumers, is using digital signage and augmented reality (AR) imaging that enables viewers to interact with the car simply by holding their hands up to the screen. Virtual buttons […]
14 examples of brands using interactive offline advertising
Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones. For example, we’re seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards. Here are 14 truly great examples of where […]
Survey: Consumers Want Social Sign-in Option on Merchant Sites
Most consumers get annoyed with having to sign in to a merchant’s website. A recent survey conducted by Janrain research found that 75% of people are bothered by registering on a website and will change their behavior as a result. Among them, 54% said they may leave the site or not return, 17% go to […]
Infographic: The Psychology of Color for Web Design
via The Psychology of Color – Must See for Web Designers [Infographic] | Tech King. One of the most fascinating and overlooked elements web designers tend to overlook is the influence of color on their website visitors. While a color palette may look visually pleasing, is it psychologically pleasing? When you go to design your next […]
Infographic: Spam Has The Carbon Footprint of Estonia
Spam takes electricity to produce and send, and electricity usually entails lots and lots of coal. Add this to the list of reasons spam is the World’s Most Annoying Modern Invention: It destroys the Earth. According to a new infographic by Antonio Lupetti for Woork Up, spam spews more than 20 million tons of CO2 […]
