Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones.
For example, we’re seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards.
Here are 14 truly great examples of where technology acts as the glue between digital and traditional advertising space…
Adobe
Adobe makes a great effort to use an interactive billboard to reflect the possibilities of its CS3 product.
Barclays
Building an interactive, 34-metre long walkway in an airport is no mean feat, but Barclays managed to pull it off effortlessly.
Chanel
Even luxury brands are getting in on the action, with Chanel opting for an interactive window in one of its storefronts.
Coca-Cola
FMCGs are heavy brand advertisers and by creating an interactive kiosk, Coke is entering exciting new territory.
Continues at: 14 brilliant examples of brands using interactive offline advertising | Econsultancy.
