Morgan Stanley's Meeker Sees Online Ad Boom
Mary Meeker will predict a $50 billion online advertising boom in an address at the annual Web 2.0 Summit in San Francisco today. The Morgan Stanley analyst will say as well that mobile commerce may gain market share faster than traditional online retailing. Meeker, 51, is back in demand. She was called “Queen of the […]
How The New Facebook Messages & Email System Works
At one end of the spectrum, Facebook says it’s “simple” and “fun.” On the other end, some are saying it’s Facebook’s version of Google Wave. And just about everyone spent the weekend suggesting that it’s a “Gmail killer.” “It” is Facebook’s new, Whatever-you-do-don’t-call-it-email-but-hey-here’s-a-Facebook-email-address-for-you email and messaging system. Facebook says it’s more like chat; and it’s […]
New Augmented Reality ad campaign for Coke
German restaurant chain Sausalitos has launched a rather clever Augmented Reality campaign. The latest issue of the chain’s magazine carries an ad for Coke Zero that, when viewed via a mobile phone running the Junaio AR browser app, comes to life with animated elements and offers the user a discount offer. This certainly isn’t the […]
James Murdoch: Free online content cannot be monetised
Speaking at the Monaco Media Forum, Murdoch said: “The first rule: if you are going to monetise something [online], you probably shouldn’t give it away for free.” News International, a wholly owned subsidiary of News Corporation, recently erected paywalls around both The Times and The Sunday Times’ respective websites and is the first generalist UK […]
New Hyper-Local Network puts video in banner ads
In what’s said to be a first, Interpublic Group local media and marketing shop Geomentum is teaming with digital video distributor Mixpo to create a nationally scalable, ZIP code-level addressable platform to dynamically insert digital video messages into banner ads. The cable industry has been trying to develop a comparable service for its broadband TV […]
China’s online sales will triple in five years
With more than 40% of the world’s online population, the Asia-Pacific region will outpace over the next five years the 10% compound annual growth rate in e-commerce sales projected for the U.S. and Western Europe, Forrester Research Inc. says in a report released this week. The fastest growth by far will occur in China, where […]
The final nail in coffin for Net neutrality?
NEW YORK (CNNMoney.com) — Before Tuesday’s midterm elections, there were 95 House and Senate candidates who pledged support for Net neutrality, a bill that would force Internet providers to not charge users more for certain kinds of Web content. All of them lost — and that could mean the contentious proposal may now be all […]
1/1: Interview with Mari Smith, Social Media Speaker, Trainer & Consultant
Hi Mari! Thank you so much for taking time out of your extensive schedule to answer a few questions for us. I first became aware of you during the International Freelancers Day Online Conference where I watched your Facebook Marketing Success Secrets for Solo Professionals presentation. I have to admit that prior to that, my […]
London Times loses "less than" 90 percent of readers online
LONDON (Reuters) – News Corp’s Times of London has lost less than 90 percent of its online audience since it started charging readers on the Web, fewer than it had feared, it said on Tuesday. The Times is the first major consumer newspaper to put its online content behind a so-called paywall and the three-month-old […]
IMeet: Making Virtual Meetings Easy And Affordable
If you’re a small business owner, chances are good that you’re using technology in some way, whether with a website, e-mail, or something as rudimentary as a cell phone. But chances are just as good that you could be using technology more — and more productively — without spending a lot of money or adding […]
Ford bets big in digital marketing departure
(Reuters) – Forget the Super Bowl: Ford’s marketing chief Jim Farley says he can get more for less on Facebook, Twitter and YouTube. If Farley is right, millions of hits for Ford Motor Company on social media websites will dwarf the impact of ads broadcast during the National Football League’s February championship game — high-profile […]
Mission Control: The Social Media Contact Center
Customers have been blessed –and cursed– by call centers where customers call into customer support phone lines when they haveCustomers have been blessed –and cursed– by call centers where customers call into customer support phone lines when they have woes to solve. Now, expect similar strategies to now use Social CRM technologies (read the report) […]
