FTC To Recommend Self-Regulation, Not New Laws
The Federal Trade Commission’s upcoming report about behavioral advertising will include suggestions for how online ad companies can better protect consumers’ privacy, but won’t recommend that Congress enact new laws, commission member Julie Brill said on Tuesday. “The Commission isn’t calling for regulation right now,” she said in a speech Tuesday at a privacy conference […]
PepsiCo Experiments With Photos as Apps
PepsiCo has signed up for an experimental effort to create new advertising space on publisher Web sites by turning photos into applications. The company has linked with Brand Affinity Technologies to sponsor netBAT, a system that turns photos within editorial into sources of additional content on the subject pictured. BAT has constructed a content database […]
PrintMediaCentr gets Facelift on Facebook
I am happy to announce our updated Facebook page is posted. Check out the new design, and click on the extended tab arrow to see new features such as our Twitter Feed, YouTube Videos, and Industry Resources. We welcome you to introduce yourselves and let us know what you are working on – even show us […]
25 Case Studies Using Twitter to Increase Business and Sales
1.Dell Outlet Dell Outlet doesn’t have the time to hire an agency and develop an ad campaign. Instead, the company turns Internet marketing using tools like Twitter. The company started to use Twitter to push information out and soon found out that people were interested in talking. Twitter is good source for not only raising […]
Agencies Tool Up for Data-Driven Media Buying
A recurring theme during New York’s Advertising Week last month was real-time, data-driven media buying, made possible through emerging technologies such as ad exchanges and demand-side platforms (DSPs.) During a keynote speech delivered to an audience of online marketing professionals at the IAB Mixx event, Google executives said real-time transactions on its DoubleClick Exchange more […]
10 Million+ Students Using Google Apps for Education
Just about four years ago, Google launched Apps for Education – a version of Google’s online productivity tools (including Gmail and Google Docs) that is geared towards K12 schools and colleges. Now, Google just announced, there are over 10 million students, staff, faculty and alumni that are actively using Apps for Education. With the beginning […]
Facebook Brand Pages Pay Off
A new six-country survey from DDB reveals that Facebook users who like a brand’s page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents “want to buy this brand’s product more.” Brand page fans on Facebook also feel comfortable […]
Britain’s sleepwalking into a net neutrality nightmare
Imagine that you get home tonight, flick on the TV and BBC1 isn’t there. Not absent because of a strike or a temporary technical fault, but because ITV had paid Sky not to carry BBC1 on its satellite network so that it could gobble up a greater share of the viewing figures. I suspect it would […]
4 Tips For Your Business Status Updates
Status Updates in social media can be confusing if you think as a professional that you have to be extremely personal with your updates. “You don’t have to tell everyone about what pizza you are eating to grow your business” Here are four tips to help get the most of your status updates that will […]
"Opt-Out" icon introduced to stop online tracking
As the debate around online privacy and advertiser access to users’ data continues, a group of the advertising industry’s largest trade organizations was to announce on Monday the details of a self-regulatory program that would allow users to opt out of being tracked by its member organizations. The program provides details on how companies can adopt […]
US Congress FAILS on efforts to PASS Net Neutrality Bill
Congress seems to have ended its involvement in the long-running network-neutrality debate by declaring its own neutrality in the matter. As my colleague Cecilia Kang reported Wednesday, House Energy and Commerce Committee Chairman Henry Waxman (D-Calif.) gave up on his efforts to pass a net-neutrality bill after failing to get any Republican backing for a […]
Ray-Ban's Interactive Shop Window
This is a great video of a Ray-Ban interactive shop window, the digital signage system allows the user to try on virtual ray ban glasses and then lets you take a photo… via Awesome Interactive Shop Window | Digital Signage Blog. Related articles by Zemanta Intel Augmented Reality Digital Signage Could Make Shopping Awesome (gizmodo.com.au) […]
