4 Digital Alternatives to Traditional Resumes
Even as a small business owner, you need a resume. Resumes serve to provide a summary of your professional experience. They aren’t just used when you’re looking for a job. Many times, your resume can serve as a way to land a piece of business, speaking gig or board position. So it’s important to always […]
10 Products That Went Crazy Viral And Became Marketing Phenomenons
Earlier this week, we wrote about the overnight success of Orabrush, a product with a silly video that received 24MM YouTube hits. So, we did a little research. Surely other brands have had unexpected viral successes. We dug up ten real product advertisements that went absolutely berserk on the web, scoring between 13MM and 33MM** […]
Digital vs. Print Media: Who is the Eco-Heavyweight?
The transcripts from a discussion on NPR yesterday are now posted, once again weighing the environmental pros and cons of both digital and print media. The purpose? To try and determine which is truly more sustainable and therefore, the “better” option. The conclusion? Well, it depends. Don Carli, a researcher for the Institute for Sustainable Communication […]
Video: Turbo-Boost Your Facebook Page With Apps
Have you considered enhancing your Facebook page with a Facebook app? Are you wondering which ones are great and how to add them to your page? Well, look no further. In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business. Continues at: […]
Net neutrality is 'big issue', says Internet Society chief
Internet should remain an equal platform for all, to ensure emerging digital business isn’t stifled, says Jon McNerney The internet should remain “open and healthy” for the sake of emerging businesses and information distribution, Jon McNerney, chief operating officer at the Internet Society, told the Guardian today. McNerney’s warning about the importance net neutrality follows […]
Twitter as an ad medium?
Twitter Inc.’s foray into advertising is receiving mixed reviews among marketers, underscoring the challenges of turning the popular micro-blogging service into a highly profitable enterprise. The popularity of Twitter has fueled expectations that marketers could use the service to target relevant ads to consumers interested in real-time information about breaking events and other topics. Since […]
How YouTube is changing the small-business model
WHEN Robert Wagstaff came up with the idea for a tongue brush to cure bad breath, he was sure he had a best seller. But a decade later, after dozens of pitches to dentists and retailers and a $50,000 TV infomercial, he had a dud. That all changed last year, when he posted a funny […]
New Neenah Website Advances Use of Paper Through Technology
Some might find it ironic: one of the world’s leading fine paper makers using advanced digital technology [paperless!] to sell paper? What are they thinking? “Because consumers today get most of their information from web-based resources or smartphone apps, we need to embrace that and speak their language,” explains Tom Wright, senior director of advertising […]
Nokia turns a smartphone into a virtual paintbrush
Talk about a cool interactive experience. This installation for Nokia World turns a Nokia N8 smartphone into a virtual paintbrush. Users can throw paint on an LED billboard with the flick of a wrist, or turn phones into paintball guns by breathing into their handsets. As an event-based execution, the interactive application succeeds in generating […]
150 ‘Must Read’ QR Code Stories of 2010
If you are researching two dimensional (2D) scan codes such as Quick Response codes, EZcodes, Microsoft Tag codes, FOX Codes – to help your company leverage smartphones and integrate the codes into your product packaging, promotion, publicity, social media and advertising – here are the Top 150 “Must Read” Quick Response (QR) code* stories of […]
Global ‘internet treaty’ proposed
The proposal was presented at the Internet Governance Forum in Lithuania last week, and outlined 12 “principles of internet governance”, including a commitment from countries to sustain the technological foundations that underpin the web’s infrastructure. The draft law has been likened to the Space Treaty, signed in 1967, which stated that space exploration should be […]
How Old-School Catalogs Help Drive Up Online Sales
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t. One hundred sixty-three percent? That’s a big difference. This prompted me to go back to the research into the Lessons […]