Online Takes Lead in UK

After outpacing TV, online ads also overtake print Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7%...

Exactly What NOT to Do When Making the Move from Print Publishing to New Media

Get advice from the experts on avoiding the most common “gotchas.” iBooks, enhanced eBooks, iPad apps…by now, most publishers understand that to effectively exploit new media capabilities, they’ve got to transition away from a print production paradigm. But making that leap, from traditional content production processes, to a nimble, scalable output-independent paradigm, can be fraught with unforeseen challenges that result in expensive mistakes and setbacks.

DADI Awards 2010

ENTRIES OPEN: 7TH APRIL ENTRY DEADLINE:  2ND JULY Welcome to the 2010 DADI Awards – Celebrating and rewarding the digital industry Now in it’s 4th year the DADI Awards, in association with Leeds Live it Love it, have become synonymous with digital effectiveness....

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