Online Takes Lead in UK

After outpacing TV, online ads also overtake print Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7%...

Exactly What NOT to Do When Making the Move from Print Publishing to New Media

Get advice from the experts on avoiding the most common “gotchas.” iBooks, enhanced eBooks, iPad apps…by now, most publishers understand that to effectively exploit new media capabilities, they’ve got to transition away from a print production paradigm. But making that leap, from traditional content production processes, to a nimble, scalable output-independent paradigm, can be fraught with unforeseen challenges that result in expensive mistakes and setbacks.

GET NEWS FROM THE PRINTERVERSE

Sales and marketing printspiration for business success delivered 1x a month!


You have Successfully Subscribed!