MasterCard Launches New Credit Card With LCD Screen, Keyboard
OK, this one gets a WOW. I have to admit I dont exactly get how it works, but Im loving that one of the FUTURE intended uses is to be able to check your balance right from the card… ok that freaked me out a little. I wonder if something like this falls under printed […]
[Infographic] Print vs Digital: Who Survives The Zombies
If you join us for #PrintChat Wednesday’s at 4PM ET, or follow PMC with some regularity, you know we like to keep it informative and FUN whenever possible. Such is the case with our Halloween #printchat. It started out discussing disaster plans which was a topical and serious matter considering Sandy had just devastated the […]
2012 web2awards Winners Announced!
Printing Industries of America and the Digital Printing Council Announce the 2012 web2awards Winners Pittsburgh, Pennsylvania, September 11, 2012—Printing Industries of America and the Digital Printing Council are pleased to announce the 2012 web2awards winners. This is the only award of its kind that honors the best websites in the print/marketing service provider industry. web2awards winners agree that […]
Guinness World Records 2013 Takes a BITE Into Augmented Reality!
I was soooooo excited about this and was on my way to buy it when I found out after going to iTunes that the book and the app arent available until September 11, 2012!! Guinness does have a nice preview up and was cool to see SOCIAL MEDIA RECORDS in there! The use of AR is […]
Budweiser Extends Happy Hour With QR Code Campaign
This is from Y&R Ecuador and launched in May 2012. It’s making the rounds in the US now. The premise – kinda cool – if you want more hours to your HAPPY HOUR buy a Bud, scan the QR code and add 1 minute to the BUDCLOCK. Do the math, 20 scans, adds 20 mins […]
Meet Stanley, The World’s First Tweet Powered Piano
This is too cool! Stanley was created for an event so you cant request songs now, but he will be back so Im following on Twitter and when he is I will try it for sure! Now what song is the big question??? The World’s First Tweet Powered Piano Stanley’s no ordinary piano. It plays […]
Coffee Chain Creates Location Based Interactive Newspaper Ads
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based Interactive Newspaper Ads Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates. By Yi Chen Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local […]
[Infographic] The ROI of Web Content Personalization
Im on a bit of a segmenting/personalization kick and this plays nicely into it. Knowing who your visitors are is a nice thing, but knowing what they are interested in and looking at is even better. Based on the assumption that users will know their data is being collected (see CONSENT below), the opportunity to […]
IKEA Unveils Its Catalog Of The Future
Goodbye QR Code and Hello Augmented Reality… it was only a matter of time before the inevitable, right? With IKEA going AR, you know the rest will soon follow. AR is really the perfect tech for such things anyhow as you need the print in hand to access to added value, and with IKEA providing […]
QRmovie Integrates QR Codes Into A Moving Image
Roger Smolski over at 2D Code never disappoints when it comes to spreading the word on QR, especially new applications and technologies surrounding them. If you don’t follow him on Twitter, you should @RogerSmolski. Here is his latest find… by Roger Smolski Nerdindustries (great name!), a German innovation lab based in Hamburg have developed a software […]
Free Wi-fi, Friend or Foe? [infographic]
via Free Wi-fi, Friend or Foe? [infographic]. As mobile devices become more and more popular the demand for easy access to wi-fi increases as well. It is already pretty easy to access wi-fi in most places including coffee shops, restaurants, the mechanics, etc. Access to wifi will only become wider spread and easier to access especially […]
App Has Beer Fans Seeing Gnomes with Augmented Reality Coasters
Oops – a little late on this one since Gnome week was June 6-9th. Still cute – unless it’s 3am and the Gnomes start looking a little too good, leading to the World’s Smallest Walk of Shame! A small Belgian beer brand is hoping little creatures help it make a big splash across the U.S. […]