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Marketing Automation
Direct Mail Verification: Anatomy of an Address Verification Program
People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post...
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project...
How to Automate Direct Mail For Your Customers
Last year I wrote about how print technologies are integrating with other digital marketing technology tools. While...
Improve Customer Communications In The Now Normal
Earlier this year, after COVID seemed to change everything, I wrote about communication lessons learned during these...
Three Tech Trends for Print… in 2020 and Beyond
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be...
Your Customers Just Aren’t That Into You
You are good at what we do. You’ve done it for a long time. You’re experts in it. And you can talk about it all day...
Make Friends With Your Client’s CRM to Improve Direct Mail Marketing
Send Personalized Direct Mail Using CRM Data Previously I wrote about four ways a commercial printer can Leverage...
War and Peace: What Hamilton and The Print Industry Have In Common
After an utterly fantastic Project Peacock event providing Printspiration to a room filled with print customers and...
Leverage Client CRM Data to Improve Print Sales
Customer Resource Management platforms have been around for over twenty-five years now, and seem to be everywhere. If...
Managing Print Marketing Performance with MarTech Stacks
The guys over at chiefmartec have been tracking marketing technologies since 2011. Over that time their list of...
Print, Text and Email Create a Recipe for Marketing Success
Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them...
Four Behavior-Based Email Marketing Tactics
Last month I discussed calendar based emails, which is sending emails when you want to send them. These calendar-based...
When it Comes to Email Marketing, Set a Date With Customers
Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent...
2019 Direct Mail Marketing Forecast: Seek and Google Shall Find
It’s that time of the year. Predictions abound about what technologies will take off, which will nudge their way...
How to Invest in Marketing for Short and Long Term Results
When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for...
5 Things Every Printer Needs to Know About Marketing Automation
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry...
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