by Tod Cordill | Direct Mail, Marketing, Marketing Automation
Last year I wrote about how print technologies are integrating with other digital marketing technology tools. While these technologies are becoming more mature and easier to implement, they still are not commonly used. There are two primary ways that digital marketing...
by Tod Cordill | Digital Marketing, Marketing, Marketing Automation, Operations
Earlier this year, after COVID seemed to change everything, I wrote about communication lessons learned during these unusual times. While we may see the light at the end of the COVID tunnel, things will be getting worse before they get better. While the...
by Karis Copp | 3D Printing, Augmented Reality, Automation, Creative, Design, Events, Interactive, Marketing Automation, Near Field Communication (NFC), Operations, Print & Digital, Print Media Centr, Printed Electronics, QR, RFID, The Cloud, Trends
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying...
by Tod Cordill | Marketing, Marketing Automation, Operations, Training
You are good at what we do. You’ve done it for a long time. You’re experts in it. And you can talk about it all day long. But guess what? Your customers just don’t care. Sure, they want you to be successful, mostly because they need your services and they want you...
by Tod Cordill | Direct Mail, Marketing, Marketing Automation
Send Personalized Direct Mail Using CRM Data Previously I wrote about four ways a commercial printer can Leverage Client CRM Data to Improve Print Sales. But despite the fact that CRM systems are extensively used across all industries and company sizes, only 46% of...
by Deborah Corn | #ProjectPeacock, Featured, Finance, Marketing, Marketing Automation, Operations, Print Services, Printerverse, Project Peacock, Trade Shows, Trends
After an utterly fantastic Project Peacock event providing Printspiration to a room filled with print customers and PSP’s eager to learn about, and get their hands on the amazing print and paper samples shared by the Peacock Partners, I had some time to actually hang...
by Tod Cordill | Data, Direct Mail, Marketing, Marketing Automation
Customer Resource Management platforms have been around for over twenty-five years now, and seem to be everywhere. If you haven’t been implemented CRM, or given much thought about your clients’ use of CRM, why should you be concerned about it now? You should pay...
by Tod Cordill | Email Marketing, Marketing, Marketing Automation, Trends
The guys over at chiefmartec have been tracking marketing technologies since 2011. Over that time their list of marketing tech solutions has grown from 150 to over 7,000. That’s 7,000 solutions out there competing for a piece of the marketing budget. This presents a...
by Sandy Hubbard | Data, Direct Mail, Email Marketing, Marketing Automation
Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them coming back), ask for permission to interact in all the places where they spend time and pay attention — and then reward them lavishly. I’d...
by Tod Cordill | Direct Mail, Email Marketing, Marketing, Marketing Automation
Last month I discussed calendar based emails, which is sending emails when you want to send them. These calendar-based emails might be a newsletter sent at a regular schedule or a campaign when you want to market an event. While you may target part of your audience to...
by Tod Cordill | Email Marketing, Marketing, Marketing Automation, Operations, Tips, Tools
Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent based on your marketing calendar and are not triggered by a particular behavior. Examples of calendar-based emails include: Email newsletter Marketing...
by Tod Cordill | Direct Mail, Marketing Automation, Print Media
It’s that time of the year. Predictions abound about what technologies will take off, which will nudge their way closer to extinction, and how to benefit from all these changes. Every forecaster has their own strategy for making predictions. You can go on a wild flyer...
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