Kodak Changes Print Forever at Ipex 2010
BIRMINGHAM, UK, May 18 — Kodak innovation unveiled at Ipex 2010 helps customers capitalize on the unprecedented forces of change within the worlds of printing, packaging, publishing, and marketing. “Today, we introduced six new revolutionary products, most notably the KODAK PROSPER 5000XL Press, that will change print forever and accelerate the transformation of the graphic […]
Print Delivers Seminar Hosted by Williamson Printing Draws a Crowd to Learn About Printing Medium
DALLAS—May 17, 2010—On Thursday April 29, Williamson Printing Corp. hosted the “Print Delivers” Dallas’ seminar for almost 200 individuals from the agency, marketing and design communities to raise their awareness about the effectiveness of print media. The seminar is part of an ongoing series presented around the country by The Print Council and included industry […]
New Book, Disrupting the Future, Offers New and Unconventional Wisdom for Print Businesses
Harrisville, RI — Executives in the printing industry often use the phrase “the power of print,” but that power has been short-circuited, say authors Dr. Joseph Webb and Richard Romano in their controversial new book, Disrupting the Future: Uncommon Wisdom for Navigating Print’s Challenging Marketplace. Its “power” is down to half of what it should […]
Travel campaigns on despite cuts
Tourism boards from California to Maryland are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets. Last week, the California Travel & Tourism Commission (CTTC) kicked off an online marketing contest with Southwest Airlines called “California – The Game.” Despite the recent recession, […]
Creating better value in mailers
Despite indications that the economy may be improving, the turmoil of the past two years has left a lasting mark on consumers. Many aren’t likely to return to the easy-spending habits of earlier days any time soon, and a simple price promotion may not be enough to close a sale. Savvy direct mailers are finding […]
Pantone Plus color system debuts
Pantone (Carlstadt, NJ) announces the launch of the Pantone Plus Series, the next generation of the Pantone Matching System. “Adobe Creative Suite plays a central role in helping designers realize their artistic visions and Pantone is also crucial to this process, allowing creatives to make and implement critical color decisions,” says Lea Hickman, senior director, […]
Komori hosts sustainable packaging conference
Rolling Meadows, IL – More than 40 commercial print companies were represented at the recent “411 on Sustainable Packaging” Conference held by Komori America Corporation, a premier manufacturer of sheetfed and web offset printing presses. The event took place on May 5th and 6th in Chicago at the Schaumburg Marriott and Komori’s North American Headquarters. […]
Value-Based Selling and Pricing – It’s All About the Numbers!
For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing. Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions. Purchasing these kinds of solutions often […]
Ink or Toner: Does It Really Matter?
Quick quiz: which method of printing, color inkjet or color toner, produced the best response rate on a test of 10,000+ post-card direct-mail pieces? Doc knows what you’re thinking: “Who dreams up these studies anyway?” Nonetheless, it is interesting to consider how a printing technique might affect response to a marketing piece. So that’s what […]
5 Best Practices in Direct Mail Design
As a creative who understands production, Patrick Fultz is always trying to tweak existing formats in order to get them to work better or simply inventing new ones. As president/CCO of DM Creative Group in Port Chester, N.Y., he seeks to reinvent the way companies go about customer acquisition, retention and win-back campaigns by combining […]
Marketers, Meet Your Future Customers
As we look toward a future beyond the recession, marketers are fixing their sights on the customers who will be at the core of the economic recovery. In the past it was the Baby Boomers, with their optimistic attitudes, sheer numbers and buying power, who helped pull America out of recessions. But not this time. Those […]
Playboy 'readers' get 3-D centerfold in June issue
Playboy readers who can only imagine what it would look like if a centerfold jumped right off the page are getting new specs to help them see into Hef’s world. The magazine’s June edition hits newsstands Friday equipped with 3-D glasses. Now the toy that has kids dodging dragons, meatballs and tall blue aliens at […]