Customzed envelopes drive conversations
Marketers know that generic direct mail won’t work on today’s savvy consumers. Instead, they are making use of recent developments in printing and production technology to enhance the outer envelope with customized messages, four-color printing and other embellishments. Marketers hope these improvements prevent their collateral from making a direct route to the trashcan by the […]
IGS UK to launch new affordable green printing systems at FESPA 2010
UK-based distributor IGS UK is planning to make the most of its first FESPA attendance with a strong portfolio of cost-effective, environmentally aware options geared for the wide-format ink-jet market. With a rapidly growing reseller channel, the company’s popular after-market inks and service options are being complemented by the introduction of a completely new, modestly […]
Modernizing the Pantone Matching System
With the release of PANTONE PLUS, Pantone has taken an important step to modernize the PANTONE MATCHING SYSTEM (PMS), which has been a color communication standard for half a century. When Pantone introduced the Goe system in 2007, many wondered whether this was an attempt to replace PMS. According to Ron Potesky, that was not […]
WEBINAR 5/18 – Direct Mail Dynamics
When: Tuesday, May 18, 2010 from 2:00 to 3:00 p.m. Eastern Time (11:00 a.m. – Noon Pacific) Where: Anywhere – all you need is an Internet connection. If you’ve been stuck on direct mail autopilot, take back the creative controls with PaperSpecs’ next FREE Webinar, “Direct Mail Dynamics.” It’s sure to ignite the creative fire […]
Stora Enso expands its selection of biodegradable packaging boards
Stora Enso is meeting the growing demand for biodegradable packaging solutions by expanding its selection of biopolymer-coated packaging boards. Biodegradable coating options are available for a number of the company’s board grades for use in cups, plates, trays and folding cartons. The paper cups used at the Finnish Pavillion at the current World Expo in […]
MindFireInc expands its international footprint at IPEX 2010
MindFireInc, the leader of personalized cross-media marketing technology, will be exhibiting at IPEX, the worlds largest English-speaking event for print, publishing and media, which will be held May 18-25 in Birmingham, UK. IPEX is the printing industrys focal point; a unique catalyst for opportunity that enables manufacturers, suppliers, buyers and users to exchange ideas, form […]
Polestar brings 3D experience to print
Polestar Sheffield, working in partnership with packaging specialist Hovat, has developed an affordable and practical solution to deliver the viewing glasses required for 3D print. The development of a suitable 3D format offers the capability to be loose inserted, tipped on, bound in or onserted universally into any magazine or book, opening up new opportunities […]
MIT Unveils First Solar Cells Printed on Paper
What if you could simply staple solar panels to your house rather than hiring a professional installation team? That’s not as far-fetched as it sounds — MIT researchers have figured out a way to print thin film solar cells on paper using a process that resembles a standard inkjet printer. If they’re able to gear efficiencies up to […]
Print-on-Demand Publishing: What is it and why is it so important for authors?
Print-on-demand publishing is an amazing way for authors to self-publish. Joanna Penn from www.TheCreativePenn.com explains. You upload your files to a provider and your book is only printed on order by a customer. This means no up front costs, no storage and no postage to manage. You can have a print book for sale with […]
Print Oasis 2010
Making a Difference: New Opportunities for Purchasing Print Media 9th Annual Print Oasis Print Buyers Conference & Exhibit July 19 & 20, 2010 * National Press Club * Washington, DC PRINT OASIS IS THE PREMIER EDUCATIONAL CONFERENCE FOCUSED ON THE NEEDS AND CHALLENGES OF PRINT COMMUNICATIONS MANAGERS, PRINT BUYERS, SPECIFIERS, AND PRODUCTION PROFESSIONALS. See full […]
What to pitch if you want to sell marketing services vs. printing services
I have been working with a special customer from London called X1. They are determined to make a change and offer their customers more value. Their next natural step being a commercial printer was to move from selling print services to selling marketing services. Many things needed to be addressed in order to plan and […]
Label Forum Japan to showcase international developments
A major label conference in Tokyo, Japan, will address the rapidly changing trends in this key global market, which accounts for one third of the labels consumed in the Asia-Pacific region. Label Forum Japan takes place at the Bellesalle Shiodome Tokyo between 22-23 July 2010. Japan today is a major user of high quality, gravure-printed […]