Print Samples! The Jazz Fest Vibe
Print-on-Demand has a certain vibe. It’s immediate. It’s vibrant. But it’s also not the way many printers work. In this episode of Print Sample TV, we had a chance to talk about a print that we’ve been sitting on since last year. It’s the 202nd edition of the amazing New Orleans Jazz & Heritage Festival […]
3 Proactive Plans for Productive Planner Prospecting
Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]
Lessons from a Printing Company Working with Netflix
I toured a printing company that printed the DVD packaging and disks for Netflix, back when the entertainment giant sent DVDs to people’s homes for viewing. The printer was growing and had the floor space to install a brand new specialty press with a dedicated production area — exclusively for Netflix. At that time, Netflix […]
How Much Should Your Print Business Spend On Marketing
A print industry friend of mine asked my opinion about how he should budget for marketing this year. I’ll share with you, my Print Media Centr friends, what I told him. While there isn’t a single right answer, there are some directional guidelines that companies use for marketing budgeting. Many companies follow a percentage of […]
Prospect These Verticals Now for 3rd Quarter Success
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office buildings and continue working virtually as they have for over […]
How to Sell Print to the Real Estate Industry
No matter what’s going on in the economy, there’s money to be made for printers who can get in the door with real estate brokers. To sell deeply and profitably, you must develop relationships and earn a seat at the project planning table. To do that, you need to work with the brokers and top […]
How To Get Your Print Business Ranked High in Google Search
Getting your print company’s website organically ranked by search engines is one of the toughest digital marketing challenges you face. You have hundreds or thousands of competing businesses trying to beat you in the race to be found in Google searches for keywords like “printer” or “printing company” or some variation of a printing product. […]
Social Media Case Study: Girls Who Print and #PrintHERstoryMonth
This year, for #PrintHERstoryMonth at #GirlsWhoPrint, I had the honor of running the social channels (Twitter, Facebook, and Instagram) and posting in the LinkedIn Group as we celebrated over 50 women who shared their print origin stories and advice for advancing in our industry. I learned a lot. I improved my skills immensely. And I […]
Print Samples: Up Your Event Game with Playing Cards
The title on this one spotlights FujiXerox, which is now Fujifilm Business Innovations, but the story still resonates. A while back the team held a partner event that needed a way to get attendees to visit the sponsor tables. The event planners built a plan that involved beautifully printed playing cards produced on the Iridesse. […]
Don’t Get Crushed By The Google Page Experience Update
When creating their website, most companies pay a large amount of attention to website design and content. But it’s the things you can’t see, such as how pages are structured and how Google measures your website quality, that often have the most significant impact on your website’s effectiveness. In last month’s Remain Relevant By Embracing […]
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and […]
3 Ways to Keep Your Current Customers from Your Competitors
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and information hub for more than 200,000 global industry members across all my communication channels. I am also on the receiving end of a myriad of daily requests for help and information from around the world. With this […]
