Taming Your Business Marketing Beast – Here’s How!
I’m sitting down with a solopreneur to help get marketing under control. “It’s been about five years since I really worked on marketing,” she says. “It’s a real beast.” Beastly — ha! — I like that. Yes, I can see how business owners would view their marketing program as a beast. So how do we TAME […]
How Well Do You Know Your Sales and Marketing Goals?
Guest post by Kenneth Theriot, TheRiot Agency We bet you know your overall sales targets and marketing themes. But does your marketing team know what the sales team is up to, and vice versa? Picture this: A global print and packaging company has a robust team of sales representatives trekking across the world to connect […]
Project Peacock Print Fair to Conclude 2019 Tour in Toronto, Canada’s Creative Capital
The Printerverse – October 16, 2019 – Project Peacock Print Fair, the traveling ‘roadshow-and-tell’ event from Print Media Centr, is heading to Toronto, Canada. The final event of 2019 will bring tangible Printspiration to print-loving Canadian creatives, print buyers, marketers, students, and print service providers on November 7 at Steam Whistle Brewing from 6-9 PM. […]
3 Ways to Achieve Global Glory on International Print Day (#IPD19)
Greetings Citizens of the Printerverse! It’s October and that means our industry holiday is on the horizon. International Print Day (IPD) is global celebration of print through social media for 24 hrs. The party starts at 6PM ET in the United States on October 22nd (9AM in AEDT in Australia / 11AM NZDT in New […]
Help Clients Create Unique Customer Experiences
Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on integrating a help and learning system into the product. He immediately started talking about how we needed to integrate a new concept called human-centered design into the product. After listening to his pitch […]
Print Industry Education: Whose Job is it Anyway?
I just flew back from Chicago and the last ever Print show (sigh) and boy are my arms tired. That’s a Dad joke for those who don’t know. I spend a good lot of my time creating new and hopefully valuable content for the print industry as it relates to sales and marketing. I see […]
Make Friends With Your Client’s CRM to Improve Direct Mail Marketing
Send Personalized Direct Mail Using CRM Data Previously I wrote about four ways a commercial printer can Leverage Client CRM Data to Improve Print Sales. But despite the fact that CRM systems are extensively used across all industries and company sizes, only 46% of companies have widespread use of their CRM system. (Source: Forbes) This […]
Christine Yardley is Standing Out with Specialty Print and Inspiring the Industry with Eat, PRINT, Love
Deborah spoke to Christine Yardley, Owner and President of Print Panther, at FSEA #OdysseyExpo. A genuine passion for print and not being afraid of change are two of the essential ingredients for longevity and success in this industry. Christine Yardley has an impressive supply of both, as she demonstrates in this Podcast from the Printerverse, […]
Heavenly Printspiration Awaits Brands and Agencies as Project Peacock Print Fair Heads to the City of Angels on September 12
The Printerverse – August 28, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held in Los Angeles, California on September 12, at Sony Pictures Plaza, as the industry’s dedicated innovation and education roadshow rounds off its US-based events for 2019 with a bang. Project Peacock Print Fair will be joining […]
Print With a WOW at Dscoop with Design Strategist Vicki Strull
We only have eight seconds to catch someone’s attention. Still with me? In this Podcast from the Printerverse episode, Deborah speaks to Vicki Strull, Design Strategist and Brand Visionary at Vicki Strull Consulting, at the Dscoop Edge event in Orlando. She shares some interesting insights and statistics that provide some food for thought on the […]
Looking to the Future of Textile and Beyond with Ester Sala Alborná, HP
Deborah spoke to Ester Sala Alborna, global business director of textile printing at HP, in the HP booth at ISA Sign Expo. HP’s new Stitch series of dye-sublimation printers were revealed to great interest earlier this year, the Stitch S300 and S500 being revealed at ISA Sign Expo where this podcast was recorded, and the […]
War and Peace: What Hamilton and The Print Industry Have In Common
After an utterly fantastic Project Peacock event providing Printspiration to a room filled with print customers and PSP’s eager to learn about, and get their hands on the amazing print and paper samples shared by the Peacock Partners, I had some time to actually hang out in Chicago. One of the unexpected activities turned out […]
