Print Takes Center Stage
Print is moving into the spotlight in cross media campaigns. Print has stepped into the spotlight and proved it plays with others. In every integrated campaign I’ve done, the key to success has been to create high quality content and engage with customers regularly. Print is a key part of this strategy. WHY PRINT Because […]
Four Galactic Concepts Star Wars Can Teach Us About Print Media
This past Friday was December 18th. Do you know what that means? If your answer is “no” then what’s wrong with you?! I mean keep reading, there might still be hope for you. Seriously, it was the premier of the new Star Wars movie—The Force Awakens– and as you probably already guessed, I absolutely did […]
Were You Naughty or Nice? 2015 in Review
Hi! I’m Chloe! It’s hard to believe, but this is our second Holiday Season together! Merry Christmas! Happy Hannukah! Felicitations for whatever you celebrate! 2015 has been a roller coaster of a year. Let’s look at what hit and what missed for me! The big hit for the year is the growth of more solutions […]
2015’s Shining Stars in Print
Ahh, another year is coming to a close. I love this time of year. Not only do I truly cherish the additional time with family, but I also love looking back on the year that practically just flashed before my eyes. This year was strange, to say the least. I’ve done everything from selling print, […]
APP Turns Your Phone Into a Lightsaber To Celebrate Star Wars: The Force Awakens
It’s times like these that you have to LOVE the “digitals” and the awesome things they can do – especially around the Holy Grail of Uber-GEEK fandom, Star Wars! This post is from Digital Synopsis, and the site is a great resource for advertising information, inspiration and fun, covering multi-channels. Check it out… but first, […]
Survey Says Print Buyers Care More About Printers Than Price
A few weeks ago I sent out a short survey to my fellow print producers to get a quick temperature take on the things they care about, in order of importance. Matthew Parker and I will present the full results and what they mean to printers at HP’s 2016 Jetcomm Conference and again during Dscoop San Antonio, for […]
How Do You Tell Customers Their Ideas Are Bad?
Remember the last time you told a customer their idea was bad? Did you hesitate? Maybe you didn’t want to lose the job. Maybe you wanted to avoid an uncomfortable discussion. Maybe your customer just really, really wanted to do it his way? This is indeed an awkward situation. We justify it by thinking, “It’s not […]
Misconception 3: Print Is Bad For The Environment
Here we have reached our last, perhaps most concentrated, misconception that print is bad for the environment? If you use toilet paper, paper towels, or buy packaged goods in the store (thinking cereal or anything else packaged in paper), then you are actually buying reminisces of recycled paper products. There is a lot of distorted […]
Ramping Up For The Holidays? Make It Count!
Hi! I’m Chloe! I’m already knee deep in holiday catalogs from a host of people I’ve never done business with! But, that’s OK! Catalogs that arrive during the holidays give me a chance to expand my horizons and think about gifts I might not have targeted through my online browsing or shopping excursions. Of course, […]
Where Have The LinkedIn Print Groups Gone?
On October 14, 2015 LinkedIn changed the functionality of groups on their platform. I’d like to outline a few of the changes I think are important for everyone to understand, and help you find the viable print groups that are still there, even though LinkedIn isn’t showing them to you. Groups on LinkedIn now fall under […]
Three Ways To Effectively Maximize Your Twitter Reach
Depending upon what you do, and whom you are trying to engage with, Twitter can be a very powerful social media tool. I think of it as the funnel for all of my other communication channels. For Twitter to be effective, you have to have people following you who can see and share your information, […]
3 Things You Should Know About Marketing To Us Millennials
Millennial. A term first coined by Neil Howe and William Strauss in 1991 in their book “Generations” to describe the generation born between 1980 and 2000; however, the most common birth range for the generation also known as Generation Y is 1982-2000. Despite how much I loathe the term (I mean, does anyone really enjoy […]
