Is it Really All About Data and Analytics?
By German Sacristan Kodak Return On Marketing Investment I keep reading papers and articles that make me feel as if marketing today is only about data analytics. Surely analyzing data is critical but there is more to it than just that. I see marketers making decisions based on the data that they have and failing because is […]
Go Green, Go Paperless, Isnt Just About Google
Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud […]
Going Guerrilla Against Google's #Paperless2013 Campaign
When I first read about Google’s “Go Paperless in 2013” campaign I have to admit it didn’t bother me. It isn’t an anti-print industry stance or a direct attack on the paper industry. It’s a marketing campaign to promote the use of the cloud, and purchase cloud and other e-services from their partners – […]
No Brainers for Mobile Marketing with QR Codes – From a Teenager!
And now, a few poignant words of advice from Sandy Hubbard’s son… and PMC’s teenaged “man on the street!” No Brainers for Mobile Marketing with QR Codes by guest blogger Ben Rutter QR codes are not a novelty. They are an established way to tie print material to mobile and online sites. And yet, we […]
At Brazil-based Fast Food Chain, Packaging Is Edible
We have shared info about edible packaging, and edibles that were turned into packaging, but those were more gimmicky than this latest execution which does in fact seem to solve a huge “waste” issue. Fast Food is big business, especially in the US. Over the years we have all experienced a Fast Food packaging shift […]
A Few Upcoming Events To Check Out In 2013
Greetings Citizens of The Printerverse! Thank you all for making 2012 an amazing year of growth, quality discussion, and superb networking here on Print Media Centr and in my LinkedIn Group Print Production Professionals. The group now exceeds 46,000 members, and along with the various channels PMC navigates including this site and #printchat, we […]
GOA Partners with PrintMediaCentr to Bring Live, Interactive, Designer Networking Zone to the Show Floor
Newest show feature brings designers and production professionals together, offering an engaging networking experience like no other Orlando, FL – December 17, 2012 – Graphics of the Americas Expo & Conference (GOA) today announces that it has partnered with PrintMediaCentr to bring an all-new, interactive design-centric zone right to the show floor. Designers can here […]
GOA Educational Sessions Bring the Latest in Print, Design Trends Under One Roof to Worldwide Attendees
In case you havent heard the big news, PMC is partnering with GOA and will be co-locating with the EXPO THEATER on the show floor in February! And more good news – we will be working very closely with Chris Smith from the American Graphics Institute and I will have some passes to sessions and […]
Not All Mobile Marketing Solutions Are Equal [Infographic]
With a growing number of consumers searching for products and services on mobile devices, your mobile presence will need to be examined or re-examined to stay in the game for 2013 and beyond. My suggestion is not to jump on the first on the first drop and drag software solution out there, but to work […]
Embracing Marketing to Drive Sales
Are you in sales? Do you constantly bemoan the efforts of your marketing team for not producing high-quality leads? Are you in Marketing? Do you constantly bemoan the efforts of the sales team for not seeing the potential in the leads you deliver? The battle between sales and marketing is an ageless one and has […]
Are You Planning For AppForum13? PODi Provides Some Great Reasons To Check It Out
Last year I attended PODi’s AppForum for the first time. What I found would best be described as a community that worked together to provide education, share experiences as well case studies, all for the greater good of the digital print industry. It’s not often that you attend sessions at Trade Shows where “competing” vendors […]
Print Producers: Make The Best Of Your 525,600 Minutes In 2013
Assuming the Mayans were wrong, in a few short weeks we change the calendars and start a fresh new year with a rejuvenated and hopeful outlook for things to come. Here are a few things Im anticipating, examining, and planning to immerse myself in during the next 365 days. Technology is moving so fast and […]
