PrintMediaCentr Zones Out At Graphics Of The Americas 2013
NEW! In its inaugural year, PrintMediaCentr (PMC) brings its action-packed, fun-filled networking zone live to the GOA show floor February 21-23, 2013! Co-located with the popular GOA Expo Theater in Booth 371, PMC is the place for an interactive experience like none other. Here, attendees can see, firsthand, the use of print-based marketing technology – […]
What’s New in Near Field Communications
by guest blogger Ben Freund Near Field Communications has been touted as the next big thing to unite print and digital mediums for years now. The technology allows tiny RFID circuits, or “tags,” embedded in physical objects which send data directly to NFC-enabled phones and devices. Although NFC technology hasn’t taken the world by storm […]
PrintMediaCentr Partners With FESPA For The 2013 Global Summit In London
Experience This Five Star Event in Five Star LUXURY! I am so excited to be working with FESPA again, especially since I am able to turn that partnership into exclusive offers for our community!! Register as a NON-MEMBER Printer and enter code PMC2013 when prompted to receive 10% off registration. One person who registers with this code will WIN 2-night’s accommodation at […]
The 12 Days of Printmas 2012
Although the 12 days of PRINTMASTM hasnt officially begun, I am calling for some Holiday fun… and you have time to prepare! Make a video of you, your company, or whomever singing the song below. Post it on YouTube, send me the link, and we will create a playlist of all the participants to […]
An Amazing Example Of Customer Service: Making The Impossible, Possible
This story is really amazing. It starts with Jia Jiang, a man who set out to overcome his fear of rejection by making one crazy request a day for 100 days and blogging about his quest. On day three, he walked into a Krispy Kreme in Austin, Texas and asked for what he was sure would […]
Who needs a mentor?
Of all the amazing things that went on in The Printerversetm at GRAPH EXPO this year – The GRAPHitti Wall, Girls Who Print Day, playing Rock Em Sock Em Robots with Benny Landa – the panel discussion I put together titled “Wooing Women to Print: Mentors and Mavens” stood out as something very special. It was just one of […]
Print Buying And The Tomato Connection
You know what I learned last week? Not all canned tomatoes are the same. I don’t mean San Marzano’s or other imported tomatoes used for Sunday dinner that transform into sauce – or gravy if you’re really serious about it – I mean basic diced tomatoes. Im pretty sure my shopping habits are in line […]
Video: BMW Creates DM Campaign Using REAL Tire Tracks!
This concept went out of the box and straight to the test track! Genius! Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationwide. Get a behind the scenes look at how Matt Mullins, Chief Driving Instructor of […]
Meet InfoTrends' Tim Greene, and METRICS
Ever wonder how your Print business measured up to others? Sure you have. Who doesnt want to know if they are “normal” – well as normal as Print people can be that is! Im really proud to be working with Tim Greene and InfoTrends to help introduce METRICS to all of you. It’s a FREE […]
Cool Guerrilla Marketing! Unlock the 007 in you. You have 70 seconds!
“Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.”
Blippar Makes The Shortlist (Interactive)
This is a nice example of Augmented Reality from Blippar. What makes this interesting for me, is that in this magazine there are a bunch of ways to interact with print – play a video game, see additional photos, get more information, do a little shopping, make funny pictures to share with your friends, and […]
MasterCard Launches New Credit Card With LCD Screen, Keyboard
OK, this one gets a WOW. I have to admit I dont exactly get how it works, but Im loving that one of the FUTURE intended uses is to be able to check your balance right from the card… ok that freaked me out a little. I wonder if something like this falls under printed […]
